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When will Heat Not Burn become popular?

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iFUSE – the Heat not Burn hybrid

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There’s more interest than ever before in safer alternatives to smoking, with millions of smokers either thinking about moving to new technology or already having taken the plunge – mostly with electronic cigarettes. E-cigs aren’t for everyone, though. Many smokers have tried them and found that they didn’t really work for them; some have been put off by misleading newspaper articles claiming that vaping is just as unhealthy as smoking; still more simply don’t want to give up their real tobacco.

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