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Heat not Burn takes off in South Korea

South KoreaReading Time: 4 minutes

When someone mentions Korea most of us think of the mad regime in the North. That’s a pity, because South Korea is much nicer – and, if you’re a fan of Heat not Burn, it’s also a lot more interesting right now. South Korea is now an expanding market for the leading heated tobacco products, so much so that a local company is planning to join in.

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