I’ve talked about pod mods a couple of times recently, and last month I reviewed the new iQOS Mesh from Philip Morris International. I have to admit that although I usually vape on complicated high-power devices that could give military smokescreen generators a run for their money, I do like these simple but effective new e-cigarettes. They’re small, and easy to carry around. They don’t dribble liquid into my pockets. They don’t need backed up by a pocketful of liquid bottles, massive spare batteries and recoiling kit. And they give a decent vape, too.
I’m getting quite used to product reviews now. I have to admit, when I started writing for Heat not Burn UK it was a real struggle to find new material. There weren’t many devices around, they were mostly on sale only in restricted test markets, and they were as rare as rocking horse turds anyway.
Personally I’m a fan of Philip Morris International’s “Hold My Light” campaign. I’ve been advocating for tobacco harm reduction for years, and it’s good to see PMI throw their weight behind the same cause. Campaigns like this have the potential to make a huge difference, and I think they should be encouraged.