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Big Tobacco and Heat not Burn – a friend or foe?

Big Tobacco and heat not burn

Right now the big tobacco companies are major players in the Heat not Burn market. Apart from loose-leaf vaporisers like the PAX series, all the products that are starting to go global are produced by cigarette manufacturers. At first glance that makes sense; after all they already sell tobacco products, and HnB is a logical addition to their range.

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