Philip Morris Korea announce the iQOS 3 and iQOS 3 Multi.
On 23rd October 2018 Philip Morris announced two new devices in the heated tobacco market, called the iQOS 3 and iQOS 3 Multi. The iQOS 3 will replace the iQOS 2.4 Plus and the iQOS Multi looks like a completely new addition to the iQOS family.
Here at Heat Not Burn we are huge fans of both the original iQOS 2.4 and iQOS 2.4 Plus devices so as expected we are really exited by this announcement. What this tells the world is that Philip Morris are constantly innovating in a very dynamic heated tobacco market. It would be very easy for them to sit back for a while on the 2.4 Plus but they have already seen how quickly the likes of KT&G are innovating with their own Lil and Lil Plus heat not burn devices. Also there are rumours of another Lil upgrade coming soon and that means PMI have got to do this simply in order to keep up. Life moves pretty fast. If you don’t stop and look around once in awhile, you could miss it.
In terms of how it looks the iQOS 3 looks a lot like the 2.4 Plus but has had some minor tweaks including making the holder charge 40 seconds quicker. The iQOS 3 will also have the holder inserted into the charging unit via the side of the unit, we can’t see it making much difference although it does look very slick how the holder slides in. (fnarr fnarr!)
The iQOS 3 Multi looks to be based on the same design as the Lil, Lil Solid and BAT’s Glo, which means it will be a compact standalone unit with a built in battery and a small slider on the top of the unit to insert the HEET into. You can see what PMI are doing here, they are offering two options for people, either a holder with charger or an all-in-one, this is a very smart move offering the customer a choice between the two.
When is it going to be released?
Looks like it is being released into the South Korean market first in mid-November 2018, PMI have done this as that is one of their better performing markets, the South Koreans are absolutely loving heat not burn and will be all over this latest technical marvel.
It will get a European release very soon afterwards, and as soon as we are able to we will also start selling the iQOS 3 right here on this website!
This announcement is perfectly timed because it deflects attention from Philip Morris taking some flak recently for their “hold my light” campaign to convince smokers to switch from traditional smoking over to reduced risk products. They mainly got criticized by public health groups and cancer charities. Yes you read that correctly, Philip Morris are trying to get people to make the switch to a safer product and actually get criticized for it! This is the utterly whacky upside down world we are living in these days.
Expect more details on the iQOS 3 and iQOS 3 Multi on our blog as soon as we get more info on both devices.
We have been selling the excellent IQOS 2.4 for some time now but we are now very pleased to announce that we have now replaced that with the brand new all-singing and all-dancing IQOS 2.4 Plus.
There is of course nothing wrong with the 2.4 version that we have been selling for some time, it is just that Phillip Morris are always innovating so that they maintain their global position as the leading seller of quality heat not burn devices on the market today. Their dedication to improving an already superb product means that the IQOS 2.4 Plus is at the cutting edge of HnB technology.
Here are the upgrades on the IQOS 2.4 Plus over its predecessor the IQOS 2.4:
The holder charges 20% faster.
The unit vibrates to alert the user that it is ready and vibrates again when you have 2 puffs or 30 seconds remaining.
Bluetooth enabled and can be linked to an App (Android only.)
Because of this upgrade we will no longer be selling the IQOS 2.4 but we are very happy to be able to say that we can sell this for the SAME PRICE of £79 for this new IQOS 2.4 Plus and 60 HEETS! This is a saving of £44 over buying them separately!
The iQOS is the result of major development from Phillip Morris in their quest to develop a reduced risk product for adult smokers to switch to and what we have here is a very nice well made device.
When choosing HEETS we have 3 different flavours available, that is AMBER (Full), YELLOW (Smooth) and TURQUOISE (Menthol) or if you are not sure then why not go for the MIXED option and be sent 20 of each?
For more information and to make a purchase please CLICK HERE to see our full iQOS range.
We have been monitoring the entire public health movement since 2015 and we have decided to impart our thoughts on what we think about the cult of public health.
Firstly it is fairly obvious that public health stop-smoking groups do not want people to stop smoking, because if everyone stopped smoking they would all be out of a job. But it is much more complex than that. Public health have to be *seen* actively trying to get people to stop smoking so that they can continue to get rewarded with enormous grants, usual funded by public money.
Until e-cigarettes came along the options on the market were truly dire, it mainly consisted of patches, gums and tablets. The patches and gums were truly woeful with around a 6% success rate. The tablets were more successful but had some shocking side effects including suicidal thoughts, leading to some people actually committing suicide. The classic scenario was the old “quit, relapse, quit, relapse” cycle with the patches and gums, people would try to quit using them then fail and go back to smoking for a while, then try again and fail again with the patches and gums, and so the dreadful cycle continued. Public health groups like the UK’s ASH (Action on Smoking and Health) wasted millions of pounds of public money for nothing, the smoking rate remained stubborn and refused to move…..then along came e-cigarettes and much more recently heat not burn.
By crikey these work!
The main reason that e-cigs and HnB work is because they both mimic the action of smoking perfectly, this is the reason they have been phenomenally successful, to be honest they are both brilliant inventions and in just a few short years we have seen the smoking rate start to fall after years of flat-lining. The smoking ban of 2007 we were told would vastly reduce the smoking rates, the smoking rate barely moved in the UK the preceding years. All the smoking ban did was shut down thousands of pubs and bingo halls, decimating communities and pit smokers against non-smokers, and generally make smokers feel like social pariahs.
E-cigs and heat not burn have really put the cat among the pigeons for the public health racket though, in the case of e-cigarettes it has basically been a grass roots movement and thousands have managed to quit smoking without any help from either the government or public health. It hasn’t cost the government a penny either, people are actually buying the equipment out of THEIR OWN MONEY. Even though they can get a prescription for traditional NRT such as the patches and gums for free, they don’t bother, they actually pay for e-cigarettes and heat not burn devices out of their own money. How can that be? Are these people crazy? They’re not crazy at all, the reason they are paying for e-cigarettes and heat not burn devices is because THEY WORK. It really is as simple as that. Not everyone will get on with e-cigs, some prefer the actual taste of the smoke that they’re used to and that is where heat not burn comes in. That is why there is a market for both e-cigarettes and heat not burn devices and why both will thrive despite all the fake news and cherry picked studies.
“Not enough evidence”/”We don’t know what’s in them” etc. etc.
So, back to public health, what do they do about these new modern devices? At first there was a kind of twitchy knee-jerk reaction and they immediately condemned them, seeing the possibility of hundreds of thousands of pounds of grant money going down the drain. It would have been a massive shock to them to see e-cigs doing what their NRT had manifestly failed to do for years (decades?) and that was to get people to actually stop smoking. First of all there was the old “we need more evidence” line, naturally as each year goes by with nobody dropping dead from vaping that argument weakens pretty quickly. You will still hear some of the more crazy people in public health trotting that line out in 2018 even though some early adopters have been vaping now for over 10 years. Another classic line trotted out is the famous “we don’t know what’s in them” with regards to the e-liquid, even though all e-liquid bottles are now required to list the ingredients.
The manufactured diacetyl scare.
They absolutely love to mention the study that found some diacetyl in certain e-liquids even though most e-liquids have completely removed diacetyl from their e-liquids and the amount of diacetyl found in the e-liquid was FAR LOWER than the diacetyl levels found in traditional cigarettes. These crackpots will clutch onto any straw that they can find. Diacetyl is thought to be responsible for a disease called “popcorn lung” a disease that popcorn factory workers used to get from years of breathing in the dust of this flavouring agent. It is also worth noting that there have been no cases of popcorn lung directly attributed to regular cigarette smokers, let alone vapers. This was another manufactured scare story bought to you by people that absolutely hate e-cigarettes.
Among many reasons that public health hate e-cigarettes is because public health didn’t invent them, if public health did invent them then they would be the best thing since sliced bread. The same goes for heat not burn, but heat not burn is even worse because they are primarily an invention of those EVIL BIG TOBACCO COMPANY BASTARDS.
Now we are seeing some public health orgs actually getting behind vaping, there’s a good chance that they are doing this so that they can take some credit for the drop in the smoking rate in the last couple of years. It’s very cheeky and dishonest but that’s what modern day public health do. They will do anything and everything that is required to keep the grant money rolling in.
How’s that MSA looking?
We have primarily been talking about UK public health organisations but over in the USA the rise of e-cigarettes and heat not burn are even more acute. There is something called the Tobacco Master Settlement Agreement (MSA) where tobacco companies have done a deal with individual US states. It’s basically a massive bribe whereby the state allows tobacco products to be sold so long as the tobacco companies pay that particular state vast amounts of money. Now e-cigs and heat not burn are starting to affect the MSA future projections because the payments are calculated in advance on projected cigarette sales, the more people that stop smoking traditional cigarettes the worse it is for those cosy MSA deals. This is why e-cigs are under constant attack in the USA including a de-facto ban by 2022 unless things change markedly. Heat Not Burn is currently going through a similar struggle, this is all part of the plan. Basically the “wrong” people are making money out of e-cigarettes and heat not burn.
There are going to be some massive battles ahead that much we can be sure of, but at the end of the day it always boils down to one thing and one thing only: money.
Look at all these rumours, surrounding me every day
It looks like Japan Tobacco are going to be releasing a new Heat Not Burn product later this year, if news reports are to be believed. Japan Tobacco is one of the world’s leading tobacco companies, producing famous cigarette and hand rolling tobacco brands including Camel, Silk Cut, Winston, Old Holborn and Amber Leaf. Seeing global cigarette sales on a downward trajectory throughout most of the developed world they have announced that they will be bringing out a new Heat Not Burn device.
Japan Tobacco must be really concerned at the success of the iQOS in their home territory, where it has proven to be incredibly popular. Sales of HnB products in Japan are massive, leading to an analyst predicting that HnB products will account for a quite astonishing 29% of Japan’s tobacco market this year – up from 16% in 2017. Japan Tobacco did release the Ploom Tech Mevius in mid-2017, but obviously they are not putting too much faith in that or they wouldn’t be aiming to bring out another similar product so soon afterwards.
One of the reasons that Heat Not Burn products are so popular in Japan is because of Japan’s crazy attitude towards e-cigarettes, which are to all intents and purposes banned. There could be many reasons for this absolute madness, including the fact that the government owns at least one third of Japan Tobacco, and they don’t want to lose even more revenue to those pesky e-cigarettes.
Things can only get better
Here at Heat Not Burn UK we think it is great that there is potential for another HnB product to be released, because we believe that the more devices there are on the market the more this competition will drive forward innovation. Just like in the early days of e-cigarettes, when most of the products were bloody awful, the technology will only get better as time goes by, exactly as it has done in the global vaping market. Will this new Japan Tobacco device be better than the iQOS or Glo? Currently we don’t know the answer to that question, as details are extremely scant, but Japan Tobacco have said they will be investing a staggering $917 million on the development and production of reduced risk products (RRP) over the next three years, so you would expect it to be pretty good, wouldn’t you?
One thing for sure is that we are going to be in for some very interesting times, seeing the big players all bringing out new devices; it can only enhance the whole HnB experience for the consumer, which is a very good thing, and we will be here as usual bringing you all the very latest info.