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New study on second-hand JUUL vapour. You can all relax now.

JUUL vapour study

If you follow the news around tobacco harm reduction you’ll know that pod mods – especially the JUUL – are the subject of the USA’s latest moral panic. The country that gave us Prohibition and the war on drugs (the reason the USA has more people in jail than China, a communist dictatorship with four times the population) is whipping itself into a froth of righteous indignation about a product that was specifically designed as a safer alternative for smokers.

Continue reading New study on second-hand JUUL vapour. You can all relax now.
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IQOS 3 Multi All-In-One Review


An All-In-One Heat-not-Burn Device

Now that, as a technology, heat-not-burn innovation has been accelerating it should come as no real surprise to me that PMI have been paying attention to what the user wants. When I first tried the original iQOS 2.4 I was, to put it mildly, rather surprised. Considering that the very first device I had tried (not even a PMI device to be fair) was underwhelming.

Continue reading IQOS 3 Multi All-In-One Review
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Now selling the iQOS 3 range of products.


We are very pleased to announce that we are now selling both the iQOS 3 heat not burn device and the iQOS 3 Multi heat not burn device.

L-R The IQOS 3, IQOS Multi and IQOS 2.4 Plus. We sell all three devices.

Two variations

Both these devices are the very latest in cutting edge technology of which the manufacturer Philip Morris has spent billions of pounds developing, the result of which are two very well made and very effective smoking cessation devices.

The iQOS 3 is a direct improvement over the previous model, the 2.4 Plus. Improvements include a slimmer redesigned case, less buttons, a slightly smaller holder, quicker charging time for the holder and other incremental upgrades. What this effectively means is that they have perfected an already very good device.

PMI have also covered both bases by releasing an all-in-one device called the iQOS 3 Multi. The difference between the Multi and the 3 is that this comprises of a single unit as opposed to a holder with PCC (personal charging case.)

It’s all about choice

Both perform as expected and this gives people a very nice choice which is important. Most manufacturers out there in the heat not burn world only concentrate on one type or the other, with most of the latest Chinese manufacturers opting for the all-in-one variety. This is probably because the all-in-ones are easier to make. Nobody has mastered the holder/PCC like iQOS have done.

Another thing that people expect these days is high quality and the quality and finish of these devices is second to none. In terms of quality they are in the Apple league in terms of reliability and also presentation.

We are fortunate enough to have some very good reviewers for our devices and our chief reviewer Fergus has given the iQOS 3 a very thorough going over in his review. We will soon have another reviewer imparting their thoughts on the iQOS 3 Multi and that should be up around the middle of June.


Everyone loves a deal

Because we are authorised sellers for the iQOS we are able to do special deals at times on the products that we sell, and that is the case with the new iQOS 3 range. We are able to offer the new iQOS 3 device along with 60 HEETS for just £89, and on the iQOS Multi we can do the same deal for £79. These are both introductory offers that won’t be around for long and offer smokers a very good chance of quitting regular cigarettes for good.

There is nothing wrong with the iQOS 2.4 Plus device and we are still selling it. Our deal on that one is an iQOS 2.4 Plus device along with 60 HEETS for just £59.

One year “no quibble” guarantee

All of our iQOS heat not burn devices are covered by a one year “no quibble” guarantee. If anything should go wrong with it you can return the device for a replacement. Not all iQOS sellers are able to offer this but we can as we are authorised sellers.

Why not try it?

If you are sick of smoking traditional cigarettes then why not give heat not burn a try? You get the same tobacco taste without many of the harmful chemicals that are found in burning tobacco. And we know it works by the amount of return customers that we get buying HEETS from us.

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The iQOS 3 from PMI – a review

iQOS 3 starter kit

Nobody can accuse Heat not Burn pioneer Philip Morris International, manufacturer of the market-leading iQOS, of standing still. The pace of innovation slower than we see for e-cigarettes, but the technology is still moving forward at a pretty fast clip – and PMI are leading the charge. It was just a few months ago we reviewed the iQOS 2.4 Plus; now we’re going to talk about the brand-new device with our iQOS 3 review.

Actually we could have talked about the iQOS 3 a few weeks ago, but we’ve been holding off a bit. It seems that PMI have been a victim of their own success here, and the latest iQOS has been so popular that for the last few weeks production couldn’t keep up with demand. There’s been a worldwide shortage of the new devices, and that’s meant we couldn’t get a stock for our shop. We did manage to get review samples ourselves, though, so today I’m going to let you know what I think.

I was actually pretty excited about the iQOS 3. So far, PMI have kept to the same basic design and given it incremental upgrades – the big step forward with the 2.4 Plus, if you remember, was how much faster the holder recharged between sessions. With the iQOS 3 they’ve been a bit more radical. While it keeps the same concept of a small holder and a portable charging case (PCC), both components are totally new designs. Is this a cosmetic upgrade, or has performance been boosted too? Well, let’s find out.


The Review

iQOS 3 Opened Box
This very nice colour is known as Stellar Blue.

My iQOS 3 turned up in an impressively large box, because it was supposed to be a starter kit with a few packs of HEETs included. Unfortunately, German customs objected to this and removed the HEETs, which would have had me me wondering what the point of the EU customs union was if I’d ever thought it had a point. Well, never mind; I got the device itself, and as I had a full carton of 200 Bronze HEETs at home waiting for it that was all I needed.

So anyway, inside the large box were a couple of empty compartments, a collection of booklets and other paperwork and a much smaller box, which is what I was after. This flips open to reveal the usual tray, with the holder and PCC resting in it. A second tray underneath holds a brush and cleaning sticks, and under that the third layer contains a USB charging cable and UK plug. Everything’s very nicely presented, there’s no shortage of documentation on how to use it, and the accessories are all extremely high quality.

IQOS 3 box open showing contents
Contents of the box.

Obviously I was most interested in the device itself. The iQOS 3 PCC is almost exactly the same length as the older version, but noticeably narrower. It’s also a much cleaner looking design. My 2.4 and 2.4 Plus both have an array of buttons and lights that pretty much covers one side of the PCC, but the 3 looks positively Spartan by comparison. There’s just a single button and an LED strip on one corner, and the charging port (which isn’t micro-USB, so you’ll need to use the cable that came with the kit). That’s it as far as controls go; the only other feature is that one side is made out of a darker, shinier plastic than the rest.

This is where the biggest change has been made. Press the bottom of that shiny side and it pivots out, revealing the holder. This is almost exactly the same size as the older versions, but slightly slimmer – it will fit in a 2.4 PCC (don’t do this – I can’t confirm that it won’t cause damage) but not vice versa. It has the same minimalist design as the PCC, with no features beyond a combined button/LED and a nice embossed iQOS logo. The gold-plated charging contact at the bottom seems to be a rather different design, though.

The slimmer case made me wonder about battery capacity, but of course it shouldn’t have; the new design uses case volume more efficiently, because it doesn’t have wasted space inside the flip-up top. Charging the PCC using the supplied cable took around 90 minutes, and then I was ready to start testing it.


Vaping the iQOS 3

iQOS 3 Device Side View
It is smaller and sleeker than the 2.4 Plus.

Once you have a HEET slotted into the end of the holder, you just have to hold the button down until the holder vibrates to let you know it’s heating up. The LED will blink to show you it’s heating; when it’s at running temperature the LED switches to a steady glow, and just in case you miss that the holder vibrates again.

The actual vape is pretty much the same as the 2.4 Plus. This isn’t a bad thing at all, of course, because the 2.4 Plus is still the standard-setter for HnB devices. There’s no shortage of vapour, and the flavour is excellent. A vaping session lasts for five minutes and 35 seconds, or 14 puffs, which ever you hit first. When there are 30 seconds or two puffs left it will vibrate to warn you time’s nearly up.

Despite my worries that the new device might have a smaller battery, it seems to hold up just as long as the 2.4 Plus; I regularly managed to vape 30 HEETs on a single charge of the PCC. The holder also benefits from the same fast charge rate – around two and a half minutes.

The Verdict

iQOS 3 Holder with HEET Side View
The holder with a HEET inserted.

I was very impressed with the iQOS 3. It has all the advantages of earlier models – especially that amazingly small and light holder – in a smaller, simpler package. If you’ve just splashed out on a 2.4 Plus I’m not sure it’s worthwhile upgrading yet, but if you have an earlier model I’d definitely recommend you take a step up and get the 3.

And here is some very good news, we are now selling the IQOS 3 right here on this website, please click here to buy.