It’s been said a few times that the amazing rise of e-cigs is what’s opened the way for Heat not Burn technology. The concept has been tried before, and failed every time – but not because there was anything wrong with it. The idea was just too different, and most smokers were happy enough with what they had. If you wanted to inhale nicotine you lit a cigarette – it was that simple.
Heat not Burn products often get compared to electronic cigarettes, and in many ways it’s a good comparison. After all they’re both alternatives to smoking that work by letting users inhale a flavoured vapour instead of actual smoke. There are some differences though. All e-cigarettes work in the same way; they have a battery, heating coil and liquid reservoir. The shape and size of the parts might vary, but they all have the same basic parts – even the disposable cartomisers that some models use contain the coil and liquid.
The technology that goes into a Heat not Burn device is interesting, and so is the history behind them. It’s easy to forget about why they were developed in the first place, though. Heat not Burn exists because cigarettes are dangerous – but people smoke them anyway. The whole idea behind the technology is to offer smokers an alternative, one that will simulate smoking but without the actual smoke.
Heat not Burn, or HnB, is being hailed as the latest alternative to smoking. A range of new products are already on the market; more are in consumer trials and should be rolled out soon. By keeping the flavour and nicotine content of real tobacco, but taking away the toxic substances created by burning it, the aim is to keep the pleasure of smoking but eliminate most of the risk. The tobacco companies believe the popularity of e-cigarettes have opened the door; suddenly, for the first time, long-term smokers are willing to try new ways to get their nicotine. It hasn’t always been like this.