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Heat not Burn news roundup – December 2018

heat not burn news December 2018Reading Time: 4 minutes

As you’ve probably noticed from the number of reviews we’ve had lately, things are pretty busy in the world of Heat not Burn. Most of the action is in the shape of new products, and we’ve been getting our hands on as many of these as possible so we can let you know what you’re like. That’s not all that’s going on, though. As HnB’s popularity grows, governments and the public health industry are really starting to sit up and take notice. My worry is that this is going to be e-cigarettes all over again; that a great new technology is going to be attacked by people who make a living out of complaining about cigarettes. Sure enough, there are signs of that happening in a few places around the world – but there are some more positive things happening too. Let’s have a look at the latest news from the wild and wacky world of heated tobacco products.

iqos 2.4 Plus and 60 heets 79 special offer

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A chorus of idiots

Hold My LightReading Time: 5 minutes

Personally I’m a fan of Philip Morris International’s “Hold My Light” campaign. I’ve been advocating for tobacco harm reduction for years, and it’s good to see PMI throw their weight behind the same cause. Campaigns like this have the potential to make a huge difference, and I think they should be encouraged.

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PMI announce the new IQOS 3

iQOS LogoReading Time: 3 minutes

Philip Morris Korea announce the iQOS 3 and iQOS 3 Multi.

On 23rd October 2018 Philip Morris announced two new devices in the heated tobacco market, called the iQOS 3 and iQOS 3 Multi. The iQOS 3 will replace the iQOS 2.4 Plus and the iQOS Multi looks like a completely new addition to the iQOS family.

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