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What growth path can we expect for heat-not-burn in new markets?

Growth Bar ChartReading Time: 5 minutes

The explosive growth of heat-not-burn products in Japan and Korea, which has taken a huge chunk out of the market for traditional cigarettes, has everyone wondering where else we might see that happen. No one knows the answer for sure, of course, but there are a few patterns that seem fairly safe to predict.

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BAT invests a billion dollars in Romanian HnB factory

HnB Factory RomaniaReading Time: 4 minutes

There’s been a lot of talk recently from opponents of Heat not Burn – including, regrettably, some of the less intelligent vape reviewers – about how the technology has already peaked. Growth has slowed, they say; fewer smokers are switching to heated tobacco, and the market is already saturated. It’s true that iQOS sales in Japan have slowed over the last quarter, but does this mean the great heated tobacco experiment is fizzling out?

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There’s a new HnB study – and you should ignore it

South KoreaReading Time: 5 minutes

I’ve been involved in e-cig advocacy for years, so I’ve seen some truly awful studies. It takes a lot to surprise me these days because I’ve seen it all: Badly conducted experiments, tortured statistics, misrepresented data and straight-out bad science. It isn’t often I find myself shaking my head at just how crap something is, but step forward anyway South Korea’s Ministry of Food and Drug Safety, because you’ve achieved it.

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