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IQOS New Year’s Resolution ILUMA offer 2024

IQOS New Year's Resolution ILUMA offerReading Time: 4 minutes

Some great news for New Year 2024!

We have some very good news for adult smokers all across the land. We are doing an IQOS New Year 2024 special. That comprises of £20 off of our flagship IQOS ILUMA heat not burn device, and £10 off our IQOS ILUMA ONE device. This price also includes 40 TEREA sticks (which are the small tobacco sticks that the IQOS device uses) included for free. This offer runs until 31st January 2024.

Please note that this offer has now expired. Please keep an eye out for more fantastic IQOS special offers in the future.

The IQOS ILUMA and ILUMA ONE are the very latest in harm reduction technology from PMI and we are very happy to be able to offer these to all adult smokers as a way of transitioning to a much safer way to enjoy nicotine.

Most of the damage caused by smoking is caused by inhaling the burning tobacco smoke. Because the IQOS doesn’t burn the tobacco the risk to that persons health is very much reduced. What the IQOS does is gently heats the tobacco to a certain temperature to produce a warm inhalable vapour, without actually burning it.

What is heat not burn?

What is heat not burnIf you are unsure what a heat not burn device is please let us explain; heat not burn (also known as heated tobacco) is a new form of harm reduction. The fine tobacco is heated up to a pre-determined temperature that allows the tobacco to release a warm nicotine-infused vapour without actually burning the tobacco, hence the term “heat not burn.”

This warm vapour is then inhaled through a filter pretty much the same way that a traditional cigarette is. This clever device is also designed to replicate a regular cigarette too so the nicotine content and tobacco stick duration are very similar to that of a regular cigarette.

Many people this year will make a new years resolution to give up smoking and most of them will fail miserably. This new heated tobacco device will give you a really good chance of quitting regular smoking, so why not give it a try?

See how you can save money by switching.

In this short video from our official Heat Not Burn UK Youtube channel you can see how making the switch could save you up to £3000 a year^^, along with other benefits such as no longer smelling of smoke and 95% less harmful chemicals compared to cigarettes.*

The two IQOS ILUMA devices.

IQOS ILUMA and ILUMA ONE devicesThe IQOS ILUMA and ILUMA ONE devices are available in five fantastic finishes; Azure Blue, Moss Green, Pebble Beige, Pebble Grey and Scarlett Red. The TEREA sticks that go into the IQOS device are available in nine different variants. The more variants available the more chance you have of finding your perfect fit. The variants are roughly split 50/50 between tobacco and menthol blends along with one fruit-based blend called Mauve Wave. They also range from mild to intense and there are full descriptions on each variant on their respective product pages. PMI have spent a long time developing such a wide variety because they understand that peoples tastes are different.

Heat not burn has one major advantage over all other harm reduction products in that it is the only one that allows you to still experience the taste of real tobacco. E-cigarettes are unable to do that. And this is why they are proving to be a very popular way of enjoying the taste of tobacco without many of the risks.

The packages.

TEREA optionsThe price of our IQOS ILUMA package usually is £69 but our IQOS New Year 2024 special brings the price down to £49. The ILUMA ONE package is down from £39 to £29. These are great prices for two superb devices. All of our IQOS devices can be found here. The tobacco sticks, called TEREA can be found here. Both packages come complete with everything that you need to get started right away.

We have also done an in-depth review of the IQOS ILUMA where we go into great detail on how this device works. Please feel free to check it out to learn more about this exciting new technology.

If you have tried to quit smoking via other methods only to keep on constantly failing why not try IQOS? The amount of regular customers that we have tells us that the IQOS really does work for many people. Make 2024 your year.

^^ Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA ONE Starter Kit (RRP £39), and then consuming one pack of TEREA daily (RRP £6). In April 2023, the average price for a pack of cigarettes with king size filter was £14.40 (ONS data). Savings will vary depending on IQOS ILUMA model and Starter Kit selected. For further information, visit
* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information here.
IQOS ILUMA™ is only compatible with TEREA™ sticks. Using TEREA™ sticks with previous IQOS™ generations may cause damage to your device. TEREA™ sticks contain a metal part; do not disassemble. Keep out of reach of children.

This product is not risk-free and provides nicotine, which is addictive. Only for use by adults.

Happy New Year 2022

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