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New IQOS ILUMA and ILUMA ONE price 2024

IQOS ILUMA priceReading Time: 3 minutes

We have some fantastic news. In order to help more smokers to make the transition away from regular smoking the IQOS ILUMA and IQOS ILUMA ONE price has been reduced.

Make no mistake these are high quality devices and this new lower price will help smokers to make the switch over easier. If you are a smoker that does manage to fully make the switch you will be saving money because the small tobacco sticks that the ILUMA uses are approximately 40% of the price of a packet of regular cigarettes. Each tobacco stick equates to one regular cigarette in terms of duration, and nicotine content.

What is heated tobacco?

If you are unsure what heated tobacco products are, please allow us to explain. Heated tobacco products are a relatively new concept. Unlike regular cigarettes where tobacco is burned, in heated tobacco products, the tobacco is heated instead. This is where the term “heat not burn” comes from. Because the tobacco is not burned, it releases fewer carcinogens, making it a better alternative to smoking. It is also completely different from vaping. With vaping, you will never be able to replicate that authentic tobacco taste; however, with IQOS, you still get that familiar taste because IQOS uses real tobacco.

Two devices available.

There are two types of IQOS ILUMA available. The flagship device is called the IQOS ILUMA. This comprises a two-piece setup, a charging unit and also a holder. The holder is small and light, and this is what the tobacco stick (called TEREA) is inserted into. The holder is good for 2 sessions and when the holder need charging you place it inside of the charging unit. It charges up ready for another 2 sessions in a very short time.

The other device is called the IQOS ILUMA ONE. This device is an “all in one” device which means that the TEREA is inserted into the main device itself, it does not have a smaller separate holder like the IQOS ILUMA does. This unit is good for around 20 sessions between charges. Both devices work exactly the same in terms of experience and it all boils down to personal preference which one is best.

Both are available in five finishes. The TEREA sticks that go into the device are available in nine different variants. This includes several tobacco, some menthol and mint and also a fruit based variant. There are also two new flavours coming soon in mid-May.

See the IQOS ILUMA in action.

Here is a video on how to use this new ILUMA heated tobacco device.


The IQOS ILUMA starter kit along with 40 TEREA sticks is now £39.50

The IQOS ILUMA ONE starter kit along with 40 TEREA sticks is now £19.50

Please click either of the banners below to be taken to the respective kit and for more information on each device.





This product is not risk-free and provides nicotine, which is addictive. Only for use by adults.

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