Back in 2015, I had the opportunity to try an early iteration of a heat-not-burn device. It wasn’t particularly good, but the technology intrigued me. Being a vaper, I wasn’t sure how I would view the product itself, but I know that vaping isn’t for everyone so having another alternative can only be a good thing, right?
If you follow the news on heated tobacco products you’ll probably have noticed that Heat not Burn hasn’t been having an easy ride in every market. Despite the spectacular success of iQOS in Japan, where it’s now taken over more than 15% of the cigarette market in just two years, some governments have decided they’d rather keep collecting cigarette taxes than give smokers the option of switching to a lower-risk product.
Im my last post I mentioned that there would be some good news about Glo being released today. What I didn’t know at the time was that some bad news about iQOS was also scheduled for release. Luckily the ever-resourceful Dick Puddlecote tipped me off that it was coming. He wasn’t the only one who knew about the paper, either; Philip Morris International have obviously got hold of an advance copy in plenty of time to have a look at it and compare its conclusions to their own science.