IQOS Iluma


IQOS ILUMA is different to IQOS Originals, it is an entirely new ecosystem.

Superior device

Revolution technology

Enhanced Consumables

What is IQOS?

IQOS offers real alternatives to cigarettes that deliver taste satisfaction and switching to IQOS completely presents less risk to your health than continuing to smoke* With science-backed innovation and support at every step, IQOS goes further to guide you on your journey to leave cigarettes behind for good.

IQOS heated tobacco devices are a satisfying alternative to smoking that have helped millions of adult smokers who would otherwise continue to smoke. Unlike vaping, our range of heated tobacco devices heat real tobacco to deliver an authentic taste. We use our innovative SMARTCORE INDUCTION TECHNOLOGY to heat the tobacco, without burning. IQOS provides real tobacco taste and satisfaction, while emitting on average 95% less harmful chemicals compared to cigarettes.**

Backed by extensive research and clinical trials, our products are known for world class design and trusted quality you can rely on.
Discover our full range of IQOS ILUMA heated tobacco devices.

IQOS ILUMA review.

One of the Heat Not Burn UK team members called Paul has done an excellent IQOS ILUMA review going into great detail on exactly how this new device works.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free and provides nicotine, which is addictive.
*based on the totality of evidence available for IQOS in comparison with continuing to smoke
**95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.  See Important Information on

This product is not risk-free and provides nicotine, which is addictive. Only for use by adults.

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