I’ve been interested in Heat not Burn products for a few years now, as you probably guessed if you’ve been keeping up to date with this blog, so if there’s anything about them in the media I tend to check it out just to see what’s being said. This is why I ended up watching Channel 4’s Dispatches: The Secrets Of Big Tobacco last night.
Reading Time: 5 minutesPersonally I’m a fan of Philip Morris International’s “Hold My Light” campaign. I’ve been advocating for tobacco harm reduction for years, and it’s good to see PMI throw their weight behind the same cause. Campaigns like this have the potential to make a huge difference, and I think they should be encouraged.