Posted on

Another New Gadget – the NOS Tobacco Vaporizer

NOS Tobacco Vapouriser

When Heat not Burn UK launched, we had a real struggle finding new devices to talk about. There was the iQOS, and then there was . . . OK, there was the iQOS, and that was pretty much it. We looked at a couple of loose leaf vaporizers, which turned out to work pretty well with tobacco if you prepare it the right way, but as far as purpose-made HnB devices went, iQOS was really the only game in town.

That’s changing now. Chinese manufacturers are starting to come up with their own designs and it’s all getting quite exciting. I’ve already tested a couple of new devices from China this year – the iBuddy i1 and EFOS E1 – and recently I got another one to play with. The new toy is the NOS from Shenzhen Huachang Industrial Company, and like the other two it used PMI’s Heets. It also has a couple of interesting features that made me very keen to try it out. I’ve spent the last week giving it the usual HnB UK test, and now I’m going to tell you all about it.

The Review

The NOS comes in a sturdy and attractive cardboard box. The outer box is in two halves that were sealed with a sticker; once I’d cut that and pulled the halves apart a flap was revealed, with the NOS underneath in a little foam nest. Lifting the foam out, I found a warranty card and quick start guide, and under those was another layer of foam holding a USB charger and plug, some cleaning sticks and the heating coil, which needs to be installed before using the device.

Once I’d pawed through everything in the box I took a look at the device itself. The NOS is quite small – a fraction of an inch longer than an iQOS, and a lot less bulky than most  of the others I’ve looked at. Its mostly rectangular body looks like a very small box mod with an oversized iQOS cap attached to the top. Just below the cap the body swells out slightly into a thumb rest with the power button set into it, and below the thumb rest is a small OLED screen and two more buttons. There’s a micro USB charging port in the base, and that’s it in the way of controls.

As well as being small the NOS is also light. The body is all plastic – there are a couple of panels set into the sides with a carbon fibre pattern on them, but those are just for decoration. However, it seems solid and well put together, with an overall quality feel to it. Inside is a built-in 1,100mAh 18500 battery. The top cap can be easily removed to give access to the heating coil; just twist it slightly anticlockwise and a spring will pop it off. That reveals a well that the coil simply screws into; then simply push the cap back down against the spring and twist it clockwise to lock it back into position.

I was impressed right away at the removable coil. Like the iQOS, the NOS uses a blade to heat the tobacco, but in this case the blade is made of ceramic. That should give it a longer life than a steel blade – Huachang say it’s good for more than 5,000 sticks – but does make it a bit more fragile, so don’t twist Heets as you insert or remove them; you could snap the blade off. To protect it, the blade is mostly hidden inside the body of the coil. When you fit the top cap to the device its inner tube pushes down a spring-loaded platform to reveal the blade.

Now let’s talk about that OLED screen and the two buttons below it. You might remember from my review of the EFOS that it has two temperature settings (one of which is hot enough to char the tip of the Heet), but with that exception HnB devices run at a fixed temperature. The NOS is different. It’s the first HnB product with a real temperature control capability. Those two little buttons let you adjust the temperature from 300°C to 400°C in five degree increments, so you can customise your vaping experience to suit your own preferences.

The NOS in action

Obviously I was pretty keen to try that out, so I topped up the battery – it takes less than an hour to put in a full charge – and broke open a pack of Bronze Heets. The first one fitted easily down the end cap, and I fired the NOS up by pressing the power button five times.

This is where I started to get seriously impressed. The screen lit up and a NOS logo briefly appeared, then the word HEATING. Nine seconds after the last press of the button that changed to WORKING – and so it was. The NOS heats up even faster than the Lil, which is rather nice.

As for how it vapes, I had no complaints there either. The taste wasn’t quite as good as the iQOS, and I have no idea why – I was using exactly the same Heets in both devices. There was plenty of vapour, though, and there was nothing wrong with the taste; the iQOS just seems, to me, to have a slight edge there.

Once it’s up and running the NOS will work for four minutes or twelve puffs, whichever comes sooner. You’ll get a warning buzz five seconds before it shuts down, which just gives you time to grab a final puff.

As far as battery life goes, well, it’s OK but not spectacular. A full charge is good for about ten to twelve sessions, and then you’re going to have to plug it in. It’s not as good as either the iQOS’s portable charging case or Lil and iBuddy’s day-long power capacity, but it’s not actively bad – and it lasts as long as the EFOS despite being a much smaller, neater package.

Anyway, let’s go back to the temperature control feature. This is very easy to use. With the NOS powered up, just press one of the buttons to bring up the display. This will be familiar to any vaper; there’s a battery charge icon,  large digits show the current temperature, and smaller numbers tell you the resistance and voltage (3.8V and 1.3Ω, I case you’re interested).

I ran a couple of packs of Heets through it at the default setting it came at, which was 325°C. Then I broke out another pack, set the device to 300°C and started to work through the pack, clicking it up by 5°C after each Heet. My reasoning was that with 20 Heets in a pack and 5° increments, I could test the full temperature range with a single pack and get an idea of how temperature affected the experience.

Well, I didn’t make it all the way. Not even close, in fact. Anything below 320°C was a bit on the weak side for me. Then I hit a sweet spot at 325°C – how it came out the box, in other words. It was even better at 330-335°, but then things started going downhill again. At 340° there was a vaguely unpleasant burned aftertaste, subtly different from the burned taste of an actual cigarette. At 345°C that was much stronger, and I can’t say I was sorry when it switched itself off. I wasn’t looking forward to 350° very much, and I was right – it was pretty horrible. When the NOS v2 comes out, I’d like to see it going from 300 to 340°C in two-degree increments, because a lot of its current range just isn’t going to get used.

Yes, we test these things pretty thoroughly

After my experiment in temperature control I dropped the power back to 330°C for the rest of the test, and confirmed what I already thought – at that sort of temperature the NOS delivers a very enjoyable vape. We do give these products a proper test, by the way. A typical review involves at least 100 Heets over several days, so the device needs to be cleaned and recharged several times. This isn’t just an unboxing and a couple of quick puffs for the camera.

Conclusions

So anyway, I ran over 100 Heets through the NOS; what do I think of it? Well, I think it’s pretty good! Bigger than the iQOS but smaller than everything else I’ve tried, and with a decent vaping quality, this is a real contender if you’re looking for a safer way to use tobacco. The temperature control feature is its real innovation, and while I don’t think the current setup is perfect it does start to give HnB users the degree of control over the experience that vapers already have. For a price of around $85, the NOS is definitely worth a look.

iqos and 60 heets special offer

Posted on

HnB UK Exclusive Review – the Lil from KT&G

KT&G Lil and Fiits

Last November we posted an article about an interesting new entry into the Heat not Burn market – the Lil, from Korean Tobacco and Ginseng. Since then we’ve dropped a few hints that we were trying to get our hands on one, and more recently that one might actually be on its way to us. Well, that turned out to be a longer process than we expected. In fact, when it comes to getting things out of Korea, it’s probably easier to get your hands on Kim Jong-Un’s nuclear secrets than a Lil. We did it in the end, though; the elusive device arrived last week, along with a supply of sticks for it, and since then I’ve been busy giving it a thorough test.

As you might remember from our first article on Lil – go on, read it; you know you want to – I said it seemed to resemble Glo more than iQOS. I was partly right about that, and partly wrong. It does rely on a fairly beefy internal battery, like Glo, whereas iQOS outsources most of its power storage to the charging case. Where I went wrong is in saying that it heats the sticks externally rather than using a blade like iQOS. In fact it doesn’t have a blade, but it does have a spike, just like the iBuddy i1 I tested a while ago, so it’s much closer to the iQOS in concept here.

The Review

Lil open box showing unitAnyway, the Lil arrived in a smart cardboard box with a magnetically-closed flip-up lid. Inside the first thing you see is the Lil itself, resting in the usual plastic tray. Lifting that out reveals a cardboard flap; underneath there’s a quick-start card and instruction manual, neither of which I read (not out of laziness – they’re printed in Korean only) and all the bits and pieces you need to get it running and keep it that way. Specifically, there’s a USB cable, a plug for it (presumably South Korean, but I stuck it in a German socket and nothing exploded), a pack of pipe cleaners and a rather neat little cleaning brush.

The Lil itself is quite a bit taller than the Glo, but not as wide. Unlike the iQOS you can’t hold it like a cigarette, which might be a problem for some

Lil plus accessories

people, but I found it fitted nicely in my hand. The body is made of hard plastic and feels rock solid. It’s in two parts; they’re held together by a handy sticker explaining (in Korean) that if you twist a used stick a couple of times in each direction before pulling it out, it won’t leave the tobacco stuck on the spike. I wish I’d known this before trying the iBuddy, but anyway, if you remove the sticker you can pull off the top of the body and partly disassemble the heating chamber for cleaning.

On first handling the Lil I thought the build quality wasn’t up to that of the iQOS and Glo. For example, the top of the body is a piece of copper-coloured metal, and it looks a bit tacky. A slot in it holds a round, very plasticky button which slides back to reveal the heating chamber. After playing with it for a week, though, everything seems solid and reliable; it just isn’t quite as polished as its rivals. The only other features on the body are a micro USB port at the bottom and an LED-illuminated power button on one side. A smart copper-coloured Lil logo on the front completes the design. One minor point is that you can’t stand the Lil on its base, which is slightly convex; if you try it will just fall over.

Testing!

Lil top view showing slider cover

Once I’d finished playing with all the bits in the box, I plugged the Lil in and left it to charge. The LED in the power button changes colour to show the charge level, with a deep blue colour indicating a full charge – which takes about an hour and a half from empty. Once I had the battery fully topped up it was time to start testing it, so I dug out the sticks that came with it and had a look.

KT&G’s sticks are branded as Fiit, and I had two packs of them to play with. One was Fiit Change Up with a name in Korean, and the other was Fiit Change Up with a different name in Korean. Externally a Fiit looks very similar to a Heet – I’ll come back to that – but the Change Up ones I got have a small plastic capsule embedded in the filter. Leave that alone and they’re plain tobacco; crush it by squeezing the filter and they instantly become menthol.

Like its competitors Lil is simplicity itself to use. Just slide the cover back, insert a Fiit into the chamber, then hold the power button down until the device vibrates. After that all you have to do is wait until it heats up to operating temperature. Here’s where I started to get excited; the Lil heats up very fast. In fact I had to time it a few times before I completely believed it; this thing is ready to go less than 15 seconds after you let go the button.

Online shop banner

The Lil Experience

Lil unitWith the Lil warmed up, now came the moment of truth: What does it vape like? Well, I can say that if you like the iQOS, you’re not going to be disappointed with the Lil. It’s at least as good as its better-known rival; there’s plenty of vapour, and it’s rich, warm and satisfying. Once the Lil is at running temperature it will keep going for four minutes or (I think) 14 puffs, whichever comes first. Ten seconds before it powers down you’ll get a warning buzz so you can grab another quick puff from it.

First I tried a couple of Fiits without breaking the capsules. That delivered a very good tobacco flavour, pretty close to an amber Heet. The flavour did tail off a bit over the last few puffs, but I’ve learned to expect that. I crushed the capsules in the next few, and got a very cool, clear menthol vape. Sadly I never actually liked menthol cigarettes very much, so I left the rest of the capsules unsquashed, but at least I tested the concept. I don’t know what temperature Lil runs at, but from the taste and quality of the vapour I suspect it’s similar to the iQOS. I also checked a few sticks after use and didn’t find any signs of charring, like I did with the EFOS E1, so I don’t think there’s any risk of smoke being produced.

Incidentally, when I say I check these things I don’t just glance at them and think, “Yep, that looks OK.” I have a stereomicroscope, and I take sections of the stick and look at them under it. With the iQOS, Glo, iBuddy and Lil there really are no signs of charring. At HnB UK we take science seriously, and we’re happy to do a little of it ourselves.

Keeping the Lil running was also simple. The battery will heat about 20 sticks on a single charge, so if you’re not a heavy user it should get you through the whole day. Cleaning was simple with the supplied brush, and you also have the alcohol-soaked pipe cleaners to apply the finishing touches. A quick clean once a day will keep it in perfect working order.

Conclusions

Overall, despite some initial doubts about the build quality, I would say the Lil is an excellent device. It’s the equal of iQOS, with its higher battery capacity making up for the extra weight and bulk, and in my opinion it has a clear edge over the Glo, iBuddy and EFOS. The big disappointment is that it’s only available in South Korea.

If you do find yourself in South Korea, and you’re contemplating buying a Lil, I would say go for it. Don’t worry about keeping it supplied with Fiits. Remember I said earlier that a Fiit looks very similar to a Heet? It’s also pretty much exactly the same size, and the internal structure is much the same, too. Lil will work just fine with Heets, and I’m not taking a guess about that; I put two packs of Heets through it and they performed flawlessly.

Now here’s some more good news. Just six months after this impressive gadget hit the market, KT&G have already released the Lil 2. This is smaller and lighter, and also features an even easier cleaning system and upgraded heating element. Initial sales figures are impressive; KT&G say it’s sold 150,000 units in its first month, which is three times what the Lil did. With no signs yet of upgrades to its rivals, many Korean HnB users might be tempted to switch to the Lil 2 when their current devices need replaced.

As excited as we are to have been able to review the Lil, Heat not Burn UK are committed to bringing you the latest HnB news. That means brushing off my dinner jacket, ordering a large martini (shaken not stirred), loading my Walther PPK and going in search of the latest heated tobacco technology. As soon as a Lil 2 makes it out of Korea – and we’re already on it – you’ll read all about it on HnB UK.

iqos and 60 heets special offer

Posted on

BAT invests a billion dollars in Romanian HnB factory

HnB Factory Romania

There’s been a lot of talk recently from opponents of Heat not Burn – including, regrettably, some of the less intelligent vape reviewers – about how the technology has already peaked. Growth has slowed, they say; fewer smokers are switching to HnB, and the market is already saturated. It’s true that iQOS sales in Japan have slowed over the last quarter, but does this mean the great heated tobacco experiment is fizzling out?

Well, I’m not convinced. Has iQOS reached market saturation in Japan? It might have done. That wouldn’t really be a huge surprise. After all, iQOS is the first generation of HnB that’s really gone mass market. Maybe all the Japanese smokers who feel like switching have done so already, and sales are going to fall back to existing users replacing their devices. This happens when a new product disrupts an existing market.

What’s the good news?

Japan isn’t the only market for HnB, though – not by a long way. iQOS, the most widely available product, is now on sale in most of Europe as well as in Asia, but it hasn’t hit the huge US market yet. It’s still going through FDA approval, but if it gets there (and it probably will) millions more smokers are likely to switch. Then there’s Glo, which so far is only available in selected countries. Maybe KT&G will release their Lil outside South Korea – and I hope they do, because I have one on my desk right now and it’s excellent.

Then, of course, there’s the technology itself to consider. HnB has been around since the 1990s at least, but iQOS, Glo and Lil are the first generation of really effective devices. Compare that with e-cigarettes for a moment. The first really effective, widely available e-cig was probably the JoyeTech eGo. Now compare an eGo with today’s entry-level devices. There’s a bit of a difference, isn’t there? Well, iQOS and Glo are the eGo of heated tobacco.

Philip Morris, British American Tobacco, Japan Tobacco International and others are all working to improve and refine the technology that’s gone into their existing HnB systems. Over the next few years we can expect to see improved versions appearing – devices that will be even easier to use, come even closer to the experience of smoking a cigarette, and reduce the harm even more. A lot of smokers who weren’t quite convinced by the first generation of products will decide to switch once something even better is on the market.

Again, this is exactly what we saw with vaping. I found my first e-cig on a market stall in Kabul. It was an old-style three piece cigalike, and it was bloody awful. There was no way a device like that was going to replace my smoking habit, which seeing as 200 Marlboro cost a whole $10 in the PX was pretty heavy. On the other hand it did work just fine to keep nicotine deprivation at bay on my regular seven-hour flights home, so it was enough to keep e-cigs in my mind. Later, when I decided I really had to quit smoking, I found an eGo-C kit and that was actually good enough to do the job. What I’m using now, of course, blows an eGo – or a Marlboro, for that matter – right out of the water.

Growth to come

Anyway, I don’t think the market for Heat not Burn products has peaked, or even come close to its full potential. And, it seems, neither do British American Tobacco. I can say that pretty confidently, because BAT have just announced that they plan to spend a billion dollars upgrading one of their factories and turning it into their European centre for HnB manufacturing.

Romania was the first European market for Glo – and also an early one for iQOS – and BAT already have an established manufacturing capability there. The company’s market share in Romania is around 55%, and to support that they have a large factory at Ploiești. This is the factory that’s going to benefit from that billion-dollar investment over the next five years.

BAT’s plan is to roll Glo out across more European countries in the second half of this year, and to do that they need a reliable supply of Neostiks – ideally a supply that doesn’t involve shipping them from Asia. The plan is for Ploiești to become the sole European manufacturing and supply centre for Neostiks. The plant already supplies the European market with pods for the iFuse hybrid device, so it looks set to become a major centre for BAT’s reduced-harm products.

A bright future

If BAT weren’t anticipating strong sales of Glo in Europe, they’d be very unlikely to spend €800,000,000 on the infrastructure to support those sales. Clearly they’re confident, and I think they’re right to be. Glo will suit a lot of smokers who just didn’t get on with iQOS. Personally I think iQOS comes closer to the taste and sensation of a cigarette, but that has to be balanced against Glo’s huge battery capacity. Both devices have their strong points and I think Glo is going to do well as it hits new markets.

I’m not the only one who thinks that, either. The Times made BAT last week’s Share of the Week, citing the company’s investment in reduced harm products as a likely source of future growth. PMI might have seen their profit growth slow along with iQOS sales in Japan, but investors can obviously see a big market waiting to be tapped into.

Meanwhile, BAT’s Ploiești factory is going to get an extra 7,000 square metres of manufacturing space and plans to take on an extra 200 people to work on the new production line. PMI are also expanding in Romania, spending over $500 million to convert a cigarette factory near Bucharest into a HEET factory. I don’t expect these to be the last HnB projects launched in Europe.

Posted on

Heat not Burn news roundup – May 2018

heat not burn news

As you’ve probably guessed, the team at Heat not Burn UK take a keen interest in anything related to heated tobacco products, so we’re always watching the news to see if anyone’s saying anything we think you should know about. Sometimes we find a big story, and we’ll always let you know about that right away. Other times we just feel like giving you an update on what’s happening.

This week we couldn’t find any big stories to tell you about, so we’ve put together a few of the more interesting smaller ones. We think this is a good way to stay up to date on what’s happening, as well as warning of any threats that might be approaching. We can take it for granted that there will be threats; any vaper knows how vindictive the tobacco control industry can be. This week we’ve picked up one story about health warnings on HnB products, for example.

It’s not all bad news though. There’s some more good news in New Zealand’s bizarre iQOS court case, plus a study from Russia that looks very positive on the health front. Interesting times certainly lie ahead for HnB, but right now we’re feeling pretty optimistic about it all.

 

New Zealand gives up on Heet ban

One of the most positive HnB stories in April was the defeat of the New Zealand health ministry’s legal bid to ban Heets. Last May the ministry, for some bizarre reason, launched a court case against Philip Morris; their argument was that Heets fell under New Zealand’s ban on chewing tobacco, although they’re not actually supposed to be chewed.

It’s not clear why the ministry decided to do this; the case was brought under a 1990 law banning any tobacco product “described as suitable for chewing or any oral use other than smoking”. The law was specifically aimed at chewing tobacco, which carries a risk of oral cancer and sparked a series of health scares in the late 1980s and early 90s; no product like Heets was on the market at the time. However, the ministry came up with an eccentric interpretation of the law that would have banned Heets.

Luckily, Wellington District Court disagreed and threw the case out. They weren’t subtle about it either – the court basically told the ministry that what they were doing was the opposite of what the law was supposed to achieve. Of course, the ministry still had the option of appealing to a higher court.

This week’s good news is that they’ve decided not to do that. It seems that they’ve realised just how weak their legal position was, and backed down rather than face another defeat. This means Heets will stay legal in New Zealand, which is good news for the country’s smokers.

 

South Korea does something silly

South Korea has played a big part in the growth of HnB – after Japan, it’s one of the countries that has adopted the technology most enthusiastically, and BAT chose it as an early test market for their Glo. There’s also at least one indigenous Korean product, KT&G’s Lil /which we’re trying to get a hold of for a review). So at first glance it’s all looking pretty positive – but there seem to be political problems on the horizon.

Seoul’s Ministry of Health and Welfare has just announced that, from now on, HnB products will have to carry graphic health warnings in the packaging. These are the gory pictures that many countries already require on cigarette packets; now South Korea wants them on reduced-harm products too.

In fact graphic warnings were already required in South Korea, but some activists have complained that the image – a needle, representing drug addiction – was unclear. The new ones will show tumours. The ministry’s aim, unfortunately is to spread the message that HnB isn’t safer than smoking – despite all the evidence showing that it is.

 

PMI credits iQOS for growth

Philip Morris International announced a 9,4% revenue growth for 2017, and said this was down to demand for their iQOS device and the Heets it uses. According to CEO André Calantzopoulos the company’s HnB sales are projected to double in 2018. This is a positive sign for PMI’s ambition to establish itself as a leader in HnB, and gain an advantage over its competitors.

There are no guarantees,, though, and PMI shares fell by 17.5% in April following disappointing iQOS sales figures. Some people have interpreted this as a sign that the HnB bubble is already deflating: others aren’t so sure. So far Japan has accounted for the bulk of iQOS sales, and it’s possible that market is saturated for now – most of the smokers who want to switch could already have done so. If that’s the case there’s still a lot of potential for iQOS to sell well in other countries.

 

Science stacks up

HnB hasn’t been studied anywhere near as much as either vaping or smoking, but evidence of its safety is starting to build up. Anti-nicotine activists attacked the first studies because, although they were carried out by independent labs, they were funded by tobacco companies – a classic case of playing the man, not the ball. However, now there’s a new study that can’t be dismissed so easily.

Many governments are interested in the health risks of new tobacco products, and Russia is no exception. A few months ago Moscow seems to have asked a group of researchers to investigate, and their paper was released on the 7th of May. The results make encouraging reading.

The Russian team, from Kazan University, tested the urine of smokers, HnB users and never-smokers. What they found was that, in every case, levels of various toxins in the HnB users were comparable to what they found in the non-smokers – and much lower than in smokers. At the same time they found similar nicotine levels between HnB users and smokers. This backs up the existing evidence that HnB is an effective way of using nicotine that also eliminates most of the risks of smoking.

iqos and 60 heets special offer