Reading Time: 5 minutesA couple of months ago we looked at what’s inside one of the Heets that PMI’s iQOS heated tobacco device is fed with. That’s turned out to be quite a popular post, which isn’t really a surprise. After all, it’s an exciting new technology and people want to know how it works.
When someone mentions Korea most of us think of the mad regime in the North. That’s a pity, because South Korea is much nicer – and, if you’re a fan of Heat not Burn, it’s also a lot more interesting right now. South Korea is now an expanding market for the leading heated tobacco products, so much so that a local company is planning to join in.
As Heat not Burn products become more popular they’re steadily generating debate among the public, health activists and scientists. So far, the medical profession want to know how much safer heated tobacco products are than traditional tobacco products. Activists want to know if they’re part of a cunning plot to create more smokers. Smokers want to know how good they taste. This already seems like quite a lot to discuss – but it turns out some people are already thinking a lot further. People are interested in what effects heat not burn might have.
