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KT&G Enter The Heat Not Burn Market With The Lil

Korea Tobacco & Ginseng Corporation, better known as KT&G, are the leading tobacco company in South Korea. It looks like they have seen the light with regards to tobacco harm reduction, because they’ve just launched their very own heat not burn product – the Lil.

The product is more similar in design to the BAT Glo than it is to the PMI iQOS, and it looks like it operates exactly the same way that Glo does; it heats the tobacco stick externally, rather than having a central heated blade like PMI’s iQos does. The tobacco stick that Lil uses will be called Fiit. It will also be interesting to see if KT&G run into any patent issues in the future from either PMI or BAT, due to the nature of the tobacco sticks.

The device itself will be available in two finishes –  Creamy White and Saffron Blue. KT&G are saying that the unit holds enough charge for 20 Fiits to be used without the need for charging. In the past we’d have been sceptical of a claim like that, but when we reviewed the BAT Glo we found that it did indeed hold enough charge for 20 uses with a fair amount of charge remaining. As the unit is almost the same size as Glo we expect that the Lil’s battery will also be as good as Glo’s is.

Lil is currently on a very limited release in South Korea, but it’s set to gradually roll out to the whole of South Korea.

Will KT&G release it worldwide? That’s a tough one to call, but we doubt that it will. It may well end up in the Asian market but we doubt that it will go as far as Europe or the USA. We would love to be proved wrong though!

As for cost, the Lil has been released at a price that’s similar to Glo and a bit cheaper than iQOS. The Fiit tobacco-filled sticks are going to be priced similar to the Heets and NeoStiks used by its competitors. There is currently a very real possibility of a tax hike going through the South Korean National assembly; that would ramp up the tax on a packet of Fiits, punishing people for having the temerity to switch to a less harmful option –  and, of course, keeping those tobacco taxes rolling in.

Heat Not Burn UK will be trying to get our hands on a Lil so that we can give it a full going over in the near future.

UPDATE (13th Nov 17) As expected Korea’s national assembly have decided to tax heat not burn products to the same level as regular combustible cigarettes, thereby punishing people for choosing to use a safer alternative to traditional smoking. There’s not a lot else to add other than saying this is an incredibly moronic decision and will do nothing to help reduce South Korea’s smoking prevalence which currently stands at 19.9%. Expect the price of HEETS etc. to rise from next month in South Korea.

UPDATE (11th Dec 17)

According to a new report from Korea Joongang Daily pretty soon there will be a chance that Heat Not Burn refills will cost MORE than conventional cigarettes in South Korea. How on earth can reduced risk products be priced higher than regular cigarettes? How is this going to help reduce the high smoking rate in South Korea? We have a feeling that there’s something dodgy going on here.

 

 

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We are now selling iQOS and HEETS.

Heat Not Burn UK, not satisfied with being the most comprehensive blog in the world on everything there is to know about Heat Not Burn are now actually selling the superb iQOS system along with corresponding HEET tobacco sticks.

Currently we are only selling to UK customers but we hope to be able to roll out to the rest of the world sometime in early 2018. We currently have a special offer on all iQOS kits and that is the special price of just £75 for either a navy or white iQOS starter kit along with a packet of 20 HEETS. The recommended retail price for the iQOS is £89 so our price of £75 is a very good price indeed.

Shipping is via Royal Mail First Class recorded delivery and all orders are sent out very promptly. Every iQOS kit sold comes with a no-quibble 1 YEAR GUARANTEE too, click the banner below to be taken to our online store.

 

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Inside the NeoStik

A couple of months ago we looked at what’s inside one of the Heets that PMI’s iQOS is fed with. That’s turned out to be quite a popular post, which isn’t really a surprise. After all, it’s an exciting new technology and people want to know how it works.

Heat not Burn UK is an impartial site, though, and we don’t want to give too much free publicity to PMI, so the next two posts will be dedicated to British American Tobacco’s Glo. This has featured in our articles before, and we even did a limited review of it, but now we’re in a position to go a bit further. Although Glo has only been released in a couple of test markets so far, we now have one and a supply of NeoStiks for it. The next article here will be a full review of the Glo, based on using it exclusively for a couple of days.

This time we’re going to look at the innards of a NeoStik, just to see how it compares to a Heet. The two products are very similar in concept, so as you’d expect they’re put together quite similarly as well. The most obvious difference is the shape – NeoStiks are much longer and slimmer than Heets, so there’s no way to use one kind of stick in the other kind of device.

We’ll look inside a NeoStik in a minute, but first let’s go back to something that’s been said on this blog a few times – that you can’t put a Heet or NeoStik in your mouth, light the end and smoke it. Well, I still don’t know if you can do this with a Heet (and I suspect you can’t) but with a NeoStik? Yes, you can. They burn just like a normal cigarette, so you can smoke them. It’s not a good idea, though.

For a start, they only last for a few puffs, so even if the sticks end up being significantly cheaper than cigarettes it would be a very expensive way to smoke. The other problem is that after those few puffs there’s a strong taste of burning plastic. The internal components of the NeoStik are made to resist its operating temperature of about 240°C; if you light it things get much hotter. The smoke from a burning NeoStik isn’t any healthier than a cigarette, and once you start inhaling the plastic bits it’s probably a good bit worse. So don’t smoke them.

Investigating the NeoStik

Let’s assume you’re going to be sensible and use your NeoStiks in your shiny new Glo, like you’re supposed to. What exactly is it you’re slotting into the gadget?

Like a Heet, a NeoStik sort of resembles a miniature cigarette. However, where a Heet is the same diameter as a cigarette but much shorter, a NeoStik is about the same length as a cigarette but much slimmer. Here’s a side by side comparison of the two. If the Heet looks a bit scruffy that’s because it’s the empty paper from the one that was dissected for the article back in June, but you can still get a good idea of the size:

Heet (front) and NeoStik

The NeoStik on its own is a very neat, slim item. As you can see from the grid on the board, it’s about 84mm long – the same length as a standard king-size cigarette. It’s only about half the diameter though. So anyway, what’s inside it? Time to get the scalpel out and slice it down the middle:

Straight away we can see why it’s possible to smoke a NeoStik. Unlike the Heet, which contains a small plug of rolled, reconstituted tobacco sheet, half the length of the NeoStik is filled with what looks like normal cigarette tobacco. So that answers that one. Now, what’s the rest of it?

Unfortunately the NeoStik couldn’t be dismantled the same way as the Heet could, because apart from the tobacco all the bits are firmly glued to the paper and can’t be removed without ripping the whole thing to shreds. It’s possible to see what’s in there, though.

Just above the tobacco is a rigid plastic lining that extends the full remaining length of the stick. Over half of it is empty, and there’s nothing between this empty section and the tobacco, which is why there are little bits of shredded leaf visible inside it in the photos – the scalpel blade pulled them with it. However, unless you cut the stick up the tobacco is firmly packed enough that it won’t go anywhere, and it wouldn’t matter much if it did.

Next there’s the filter. Like the Heet’s filter it’s very short, probably so it doesn’t absorb too much of the vapour. With these products there isn’t really any need for much of a filter, because the vapour contains little or no solid particulates. Finally, the end that forms the mouthpiece is empty – there’s just the plastic lining to keep it rigid.

A familiar concept

So the internal structure of a NeoStik isn’t that different from a Heet; it has most of the same parts, although they’re put together differently. This is probably because it works in a different way. The iQOS has a blade that the Heet is pushed down onto, and when the device is switched on this heats  up.

Glo doesn’t have a blade; if you open the cover on the air intake at the bottom you can look right through the device. Instead, there’s a heating coil around this tube; it heats up the part of the NeoStik with the tobacco in it. If you look at a used stick you can see where the heat has slightly darkened the paper in and above this section:

So there you have it. This is BAT’s take on a heat not burn product, and while it follows the same principles as iQOS there are a few tweaks to how they’ve done it. How does it compare? The next article will be all about that!

 

 

 

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iQOS Update – What’s Inside A Heet

One of the most popular pages on this site is our review of Philip Morris’s innovative iQOS device. That’s not much of a surprise, because iQOS has probably had more publicity than any other Heat not Burn product and it’s also the most widely available. It’s steadily rolling out beyond the first test markets and can now be bought in the UK, Spain, the Netherlands and several other countries; before too long it will be available globally, and I think it’s going to be a huge success.

When Heat not Burn UK first tested the iQOS the only sticks that came with it were mild menthols. Those were not as satisfying as they could have been, but did prove the concept. Happily, during our visit to PMI’s research centre at Neuchatel a couple of months ago there was no shortage of them in all flavours, and I got the chance to try an iQOS with a full-strength stick. I’m happy to report that it was very close to the experience of smoking a Marlboro, and an excellent substitute in every way.

Sticky Stuff

Obviously, what made the difference between “Meh, this is okay” on the first iQOS test and “Wow!” on the second one was the sticks it was being fed with. That means it’s probably time to look at the sticks themselves in a bit more detail.

The baby cigarettes that go in the end of an iQOS were originally called HeatSticks, but they’ve now been rebranded as “Heets from Marlboro”. Currently Heets come in three flavours – Amber, which roughly equates to full-strength Marlboro Red; Yellow, a lighter Marlboro Gold; and Turquoise, the mild menthol version. As far as I can tell these all have the same nicotine content, and the only difference is in the flavour.

Anyway, I just called them baby cigarettes. They’re not. Yes, they look like baby cigarettes, and they come in a tiny pack of twenty, but you can’t stick them in your mouth and fire them up with your trusty Zippo. That just won’t work. Even if it did work it would be pretty pointless, because the whole idea is that you don’t burn the tobacco.

In fact there really isn’t a lot of tobacco in there to burn, anyway. Looking at a Heet, you can see that the filter seems to take up about three-quarters of its length:

There are quite a few bits in here.

Not Just Tobacco

It’s not quite this simple, but we’ll come back to that. What’s in the other quarter is the stuff that gets heated, and I’ve actually had the chance to watch it being made in the factory at Neuchatel. PMI made me promise not to put all their trade secrets on the internet, but I can tell you the basics. What they do is blend selected tobaccos to get the flavour they want, then grind them to a fine powder. This is then mixed with water and some other ingredients – vegetable glycerine to keep it moist and generate the vapour; natural cellulose fibres to bind it; and guar (a natural gum) to hold the whole lot together.

This liquid mixture is sprayed onto a conveyor belt, run through a dryer then peeled off in thin sheets. The brown stuff in the end of a Heet is those sheets, rolled up like tobacco leaves in a cigar. When you load a Heet into your iQOS a steel blade in the device cuts into the roll, and when the blade heats up it creates the vapour for you to inhale. That vapour is mostly VG, loaded with aromatic flavours from the tobacco – which is why iQOS can replicate the flavour of a cigarette in a way that e-cigs can never quite manage.

So what else is in a Heet? Well, it’s not just the filter. In fact the filter itself is very short, as you can see:

From left to right: The tobacco, hollow tube, PLA and filter.

The actual filter is even smaller than the plug of tobacco at the other end, and it’s really only there to give you the familiar feel of a cigarette filter. Because iQOS doesn’t produce all the harsh combustion compounds you get from a cigarette there’s no real need for much filtration, so it can be very short. In fact if it was much longer it would probably soak up a lot of the VG vapour that you want to inhale.

After the filter is a loose roll of PLA, a very stable, food-safe plastic material. This is what does the real work; it slows the vapour down without absorbing it, giving it time to cool to a more pleasant temperature before you inhale it. This takes up almost half the length of the entire Heet.

Between the PLA and the tobacco is a short length of hollow tube, made of a similar material to the filter. As far as I understand it this is mainly to keep the blade away from the PLA and give the vapour a clear path to start its journey through the Heet. Then finally, at the end, you’ll find that little plug of tobacco.

Small But Complicated

So a Heet might look like a cigarette, but inside it’s a bit more complicated. This, and the fact they’re so small, means they’re also trickier to make; PMI had to do some creative rebuilding of some old but reliable cigarette-making machines to come up with something that would make Heets.

All this effort has paid off, though. It might be tiny, but a Heet will give as many puffs as a full-size cigarette. If you get the strength that suits you those puffs are just as satisfying, too. I had a few lingering doubts about iQOS after my first experiment with it in Poland last year, but using an identical device with Amber Heets was a totally different experience.

What’s most exciting is that, while iQOS isn’t the first generation of this technology, it’s still at a relatively early stage; there’s a lot of potential for development in there. I’m increasingly sure that HnB products like this have a very bright future in front of them.

If you are thinking of making the switch then please visit our online store today, click the banner below for more details. We sell everything you need to get you started.

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BAT’s glo – sneak preview

A couple of months ago we looked at BAT’s glo, their stick-fed iQOS rival that’s currently being trialled in Japan. It still hasn’t been released in other markets, and BAT haven’t revealed their plans for it yet, so it could be a while before smokers in the UK have a chance to try it. Just so you know what you’re waiting for, however, Heat Not Burn UK set out to track one down. It was a struggle, but last week one of our agents finally managed to get his hands on the elusive device.

Because of how our glo was obtained (no, we didn’t steal it) it didn’t come in its usual retail packaging, so that won’t be included in this review. It did come with a full pack of Bright Tobacco sticks to feed it with, so it was thoroughly tested as well as being poked, prodded and generally fiddled with. So what’s it like?

The device

The Glo is a neat, simple device. The silver oval on top slides to reveal the NeoStik socket.

The glo device looks like a small, simple box mod e-cigarette. It’s about the height and thickness of a pack of cigarettes, and maybe two-thirds of the width. The aluminium body is rounded on both sides, making it comfortable to hold, and it’s not too heavy. It does feel solid and well made, and the build quality looks excellent. The end caps are textured plastic, the metal body has a nice satin finish and there’s a laser-etched glo logo on the front.

Looking at the top, there’s an oval silver cover. On the bottom is a micro-USB charging port and a small cover that looks like it should open, but was left well alone in case it broke. After some discussion we think that’s the airflow vent; there has to be some place for air to flow into the heating chamber so you can inhale the vapour, and we couldn’t see anything else that might do that job.

The only actual control on the glo is a single button on the front. Its placement looks odd if you’re used to e-cigs; most box mods now have the fire button on one side, because that way it falls naturally under your thumb. However the glo’s button is just the on/off switch, and you won’t need to touch it when you’re actually using the device. The button itself is metal and surrounded by a ring of translucent plastic, which turns out to be LED-illuminated – but we’ll get to that.

The Tobacco

Like the iQOS, glo uses cigarette-like sticks which BAT call NeoStiks. Compared to PMI’s HeatSticks these are longer and slimmer – almost exactly the same size as a traditional cigarette. Instead of a filter there’s a hollow plastic tube, which makes sense – why fit a filter when there’s no smoke? The centre of the stick is filled with finely shredded tobacco. Actually it looks like the bottom is, too, but BAT say that’s not tobacco. It could be shredded cork or something similar.

In Japan the NeoStiks are priced about the same as normal cigarettes, as are iQOS HeatSticks. Industry gossip suggests the reason for this is that nobody’s quite sure how they’ll be taxed yet, so BAT and PMI are both playing it safe. If they end up being taxed at a lower rate the price may fall in the future.

Some of the stuff inside is tobacco. Some, according to BAT, isn’t.

How does it work?

Using the glo is very simple. The cover on top slides to one side, revealing a hole about the size of a cigarette. All you have to do is insert a NeoStik into this hole until it won’t go any further. This is quite simple, like the iQOS, as long as you don’t rush it.

Once the stick is fully inserted all you have to do is press the button to turn the glo on, then wait for it to warm up. Progress can be tracked by watching the surround on the button; this progressively lights up as the coil temperature rises, the glow of the LEDs advancing clockwise wound the circle, and when the whole thing is illuminated it’s ready to go. Just in case you miss that the glo will also vibrate with a faint buzz when it reaches operating temperature. Then all you have to do is take a puff.

So the big question is, what’s it like? The answer is that it’s very good. Our agent was lucky enough to try the iQOS and glo together, and thinks the glo is just as good at producing vapour and has a slightly better taste. This was a bit surprising, as it runs at a much lower temperature – 240°C, rather than 350°C for its PMI competitor.

Each stick gives about as many puffs as a traditional cigarette, and when the glo decides you’ve fully vaped it, the device will vibrate again and turn itself off. This seems to be aimed at making sure you don’t overheat the tobacco to the point where it starts producing nasties.

Looking at the used stick was interesting. The heat seems to be applied in a narrow ring, just below the end of the plastic tube. It’s hard to say how much of the tobacco is being affected by it. On the other hand it doesn’t matter much, because whatever the glo is doing, it works.

Conclusions

The overall concept of glo is very similar to the iQOS, but BAT have taken a different approach to the hardware. Our first impression is that this has paid off. Battery life is much better than the PMI device – although it’s hard to say yet if it lives up to BAT’s claims of a 30-stick life between charges, because we didn’t get that many sticks. The downside is that the device itself is much bulkier, and unlike iQOS you certainly can’t hold it like a traditional cigarette.

It does seem to do the job, though. There’s a satisfying amount of vapour and the taste is very good. The device itself is simple and well made, and disposing of used sticks is a lot less messy than emptying an ashtray. This is a very interesting product, and if it’s released in the UK we think it has a lot of potential.

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WHO notices Heat not Burn

Heat not Burn products are coming to the attention of a new audience – and that might not be good news. The World Health Organisation is gearing up for its latest tobacco control junket and, for the first time, heated tobacco products are on their radar. They haven’t attracted as much of the WHO’s dislike as electronic cigarettes yet, but this could be just a matter of time.

The WHO event is the Seventh Conference of Parties to the Framework Convention on Tobacco Control, which is a bit of a mouthful. Unsurprisingly it usually goes by the less awkward title of COP 7. The previous one, COP 6, was held in Moscow two years ago and attracted quite a lot of bad press. The organisers, who include the UK’s Action on Smoking and Health, seem to be somewhat paranoid, and they claim to be terrified that the tobacco industry will somehow manage to sneak observers in to find out what’s happening. Last year they avoided this risk by first banning all members of the public, in case any were Big Tobacco spies, then banning all members of the press.

As COP is funded from taxpayers’ money not everyone was happy about the oppressive secrecy, especially as some hints of what was going on did slip out. Although it was supposed to be a conference to set tobacco control policy, the reality is that no dissent from the organisers’ position was allowed. It’s been alleged that the health minister of a fairly large country was physically forced back into his seat when he disagreed with one of the proposals. Obviously it’s hard to say if this really happened or not, because any potential witnesses had been locked out.

They’re paranoid, and they are out to get us

This year’s event will be held in India, and it seems the paranoia has got even worse since 2014. The organisers are talking seriously about banning representatives of any government that’s involved with tobacco sales in any way, which is most of them. The Indian government itself might be shut out, despite paying to host the event.

So what does this have to do with heat not burn? The agenda for COP 7 was released last week, but for a couple of weeks before that there has been a sudden increase in interest among tobacco control activists. Anti-smokers have been asking questions about heat not burn on Twitter, mainly trying to find out what e-cigarette users think of it.

Some people were puzzled about this. Why ask vapers for their opinions about heat not burn? Obviously there are connections – both are alternatives to smoking – but they’re very different products. Surely it would have made more sense to ask smokers what they thought, but there was no sign of anyone doing that. Of course that could just have been the usual dismissive public health attitude towards smokers, but was there something more significant behind it?

As it turned out, yes there was. One of the documents the WHO released last week was their new position paper on electronic cigarettes, and as well as e-cigs it mentions heat not burn products. It’s not a big mention, but it’s there – just a single sentence about how the tobacco industry “has launched alternative nicotine delivery systems that heat but do not burn tobacco”.

Bad attitudes

Unfortunately the WHO has been extremely negative about e-cigarettes right from the start, and the tone of this new paper suggests they’re going to be exactly the same about HnB. This probably shouldn’t be a big surprise – the organisers of FCTC lost interest in keeping people healthy long ago. Their priority now is attacking the tobacco industry every chance they get, and heat not burn is an obvious target. After all the leading products are all actually made by tobacco companies, unlike most e-cigs. They contain tobacco, and some of them have well-known cigarette brands. It’s pretty much inevitable that HnB is going to be painted as another evil tobacco industry plot.

So does this attention from WHO mean heat not burn is doomed before it even has a chance to get off the ground? No, not really. Look at what’s happening with e-cigarettes. Yes, the USA and EU have introduced tough new laws – but they haven’t actually banned them, and that’s what the WHO was demanding as recently as last year. There’s now so much evidence they’re safer than cigarettes that even the WHO can’t justify a ban.

It’s almost certain that the same will happen with HnB. Not much research has been done yet, but when the evidence starts coming in it’s likely to show that these products are much safer than conventional smoking. The FCTC crew will huff and puff, but governments aren’t likely to ban the products. They’ll get health warnings, and possibly plain packs, but they aren’t going to be banned except in a few totalitarian states.

Hints of positivity

Actually it could be good news that WHO seem to have been talking to tobacco control people about HnB. While a lot of them are driven by hatred of the industry, some of the more open-minded ones will be interested in anything that gives a safer alternative to smoking. One or two of those were among the ones asking questions, including the chief of an NHS stop smoking service. The same service was the first in Britain to start recommending e-cigs to smokers who wanted to quit; if HnB looks like being a real alternative – and with the current technology it certainly does – it could find supporters in unlikely places.

Sadly it’s a fact of life in today’s world that, whenever something new and enjoyable appears, a lot of people will instinctively want to ban it. Sometimes they succeed, worse luck. More often they manage to cause some problems, but the new technology goes on to eventually become widely accepted. Remember how mobile phones would cause sterility and brain cancer? Now everybody has one. Heat not burn will be opposed by people like the WHO, but the chances are it’s not going to go away. Technology has caught up to the point where it really works, and it’s just going to keep getting better.

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iQos Review – How good is Heat not Burn anyway?

Heat not Burn products haven’t gone mainstream yet, but that moment is steadily approaching. Several products are now going through market trials and the most promising of these is Philip Morris’s iQOS system. We’ve looked at this before, but because it’s only on sale in a few countries it’s been surprisingly difficult to get hold of one to actually try it out. However Heat not Burn UK don’t give up easily, and at last month’s Global Forum on Nicotine in Warsaw the elusive iQOS was finally run to ground and given a thorough trial.

The iQOS is the latest incarnation of PMI’s “HeatStick” concept. The basic idea is that a special short cigarette is inserted into one end of a small electronic device. The device heats the tobacco enough to release vapour – it runs at about 350°C – and you then inhale it by simply taking a puff. Previous versions didn’t do very well in testing but the iQOS has been given a big boost by modern batteries and USB charging systems; the technology has finally caught up with PMI’s ambitions for the concept.

It’s very clear that PMI have put a lot of thought into the design of the iQOS. The device itself is a very sleek piece of gear; smaller and lighter than an eGo-style e-cig, and pleasantly free of things that need to be adjusted, fiddled with and pressed. The vaping industry is working hard to open a gap between itself and tobacco; you could never mistake a modern e-cig for a traditional cigarette, and the user experience is very different too. That’s definitely not the case with the iQOS. This product is aimed squarely at smokers, and it seems that the number one priority was to keep it as close as possible to using an actual cigarette. There’s just one button to turn it on, and an LED to let you know when it’s warmed up. It also feels like a very high quality unit. The body is solid, and has a soft, comfortable rubberised finish.

HeatSticks – like a cigarette, but different

The real heart of the iQOS is the HeatSticks it’s fed with. These look like short cigarettes, complete with filter, and come in packs of 20. If you’re used to buying a pack of cigs every day you won’t notice much difference with HeatSticks, apart from them being a bit cheaper. Handling one, it feels exactly like a cigarette – so much that you’re tempted to just stick it in your mouth and light it. Don’t do this; it’s kind of missing the point, and they won’t burn properly anyway.

Instead, what you do is insert the HeatStick into the hole at one end of the iQOS. This looks like it could be quite fiddly, but it turned out to be simple. Once in it’s held snugly in place, so you don’t have to worry about it falling out into your lap either. Then you just turn the device on and wait for it to heat up to operating temperature. This takes under a minute and you don’t have to guess when it’s ready. As soon as you press the button to turn it on a green LED starts blinking; when the device is ready to go it stops flashing and glows steadily. After that, all you have to do is puff away.

Does it work?

So the big question is, what’s it like to use? Can the iQOS really replace traditional cigarettes? That boils down to whether the vapour it produces has enough flavour, throat hit and nicotine, as well as the quantity of the vapour itself. The answer, you’ll be glad to hear, is yes – it works.

It does need to be said that the test conditions weren’t perfect. So far there are four HeatStick options available. You can choose from either traditional tobacco or menthol, and they both come in either strong or mild. I never liked menthol cigarettes and preferred lethal, high-tar blends like West or Marlboro Red, so of course the only HeatSticks available to try were mild menthols. Obviously the experience of vaping the iQOS didn’t match up to the lung-blackening pollution belched out by my old favourites, but then with these sticks it was never going to. What I can say is that I smoked mild menthol cigarettes more than a few times when there was nothing else available, and the iQOS did match that experience very well indeed. Swap the minty milds for strong regular tobacco sticks and I think you’d get a suitably satisfying inhale from it. The vapour is rich and warm, but doesn’t leave a lingering tobacco smell.

Each HeatStick is good for about a dozen puffs or slightly more, so it’s roughly equivalent to a normal cigarette. You could probably take a few puffs and power the device down, then finish it later, but I’m not sure what effect that would have on the flavour. I found that, unlike an e-cig, it worked fine when used just like cigarettes; load a stick, fire it up and vape the whole thing.

What also deserves a mention is how familiar the experience is. Yes, you need to load the stick and wait for it to warm up, and the device is larger and heavier than a traditional cigarette. It’s not that much larger and heavier though – compared to any of my current e-cigs it’s a real featherweight. You can hold it just like a cigarette with no problems at all. The filter is also exactly the same as you’re used to, so there’s no need to adjust to a metal or hard plastic drip tip; that took me a while to get used to when I started vaping and it’s an issue with some HnB products, like the otherwise very popular Pax 2.

iQOS has another advantage over the Pax 2 as well. There’s no need to scrape cooked tobacco out of it when you reload; just pull the used HeatStick out and drop it in the ashtray. There’s no ash or mess; everything stays self-contained.

Everything about the iQOS feels well put together. The device itself comes in a neat little charging case, so you can keep its internal battery topped up while you’re on the go. The case itself can be recharged with the usual micro USB cable.

So what’s the verdict? I have to say I was very impressed with this. It’s the closest thing I’ve ever found to the experience of actually smoking, so if you’ve tried e-cigarettes and found they didn’t really work for you this could be just what you’ve been waiting for. It’s simple, efficient and pretty much fool proof. Right now the iQOS is only available in Japan, Switzerland and Italy, but when it rolls out globally it deserves to win a lot of converts.

If you are wondering exactly what is in one of the HEET sticks then we have a fantastic breakdown of it in another blog post here on this website.

Want to make the change today from years of smoking combustible cigarettes? Then click the banner below to be taken to our UK based online store where we are now selling the new iQOS starter kit and HEET sticks.

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Big Tobacco and Heat not Burn – friend or foe?

Right now the big tobacco companies are major players in the Heat not Burn market. Apart from loose-leaf vaporisers like the PAX series, all the products that are set to go global this year are produced by cigarette manufacturers. At first glance that makes sense; after all they already sell tobacco products, and HnB is a logical addition to their range.

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