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IQOS review – The view of a vaper

iQOS review

Back in 2015, I had the opportunity to try an early iteration of a heat-not-burn device. It wasn’t particularly good, but the technology intrigued me. Being a vaper, I wasn’t sure how I would view the product itself, but I know that vaping isn’t for everyone so having another alternative can only be a good thing, right?

Nifty box

I’m not entirely sure if PMI chose the name (IQOS) out of deference to Apple but, they did make sure that the presentation was good.

The IQOS all snug inside its box

What’s in the Box?

All the handy bits and pieces

Tucked under the product tray containing the IQOS pocket charger and the holder are the accessories. Mains adaptor for the USB charging cable, a cleaning device and a bunch of cleaning sticks. Oh, and a manual; which isn’t particularly clear on certain points which I’ll come back to.

Out of the box the pocket charger has approximately 50% charge which means you can get cracking immediately – if, like me, you’re the impatient sort.

Unfortunately, my very first try wasn’t all that successful. Partly because I’m impatient, but mostly because I was an idiot bloke that didn’t read the manual. You see I popped the HEET stick into the holder, pressed the button and waited for it to be ready. I took a few puffs and accidentally hit the button again essentially turning the device off.

This caused a minor problem as the device wouldn’t turn on again. I then didn’t take the HEET out correctly which left the plug of tobacco impaled on the heating blade. I later learned – through ‘reading’ the manual – that removal of a HEET requires the upper part of the holder to be pulled up, thereby lifting the entire HEET (tobacco plug included) off the heating blade.

The sleek IQOS holder and a HEET

The HEETS are, essentially, mini cigarettes. Unlike cigarettes, they don’t contain a lot of tobacco, which is, in fact, entirely the point. Unlike a cigarette, HEETS aren’t meant to be set on fire. The whole idea is that the special tobacco plug is heated to a specific temperature to give the user the taste and sensation of smoking, but without all the other stuff that comes from setting tobacco on fire.

IQOS in all its glory. Covered with grubby fingerprints too.

Using the device felt a little strange at first as I was inclined to try and hold it like a traditional cigarette; which you can’t. Not quite anyway.

Is it any good?

IQOS HEETS, Amber and Turquoise

I was lucky enough to be able to sample two of the HEETS ‘flavours’ – Yellow (roughly equivalent to Marlboro Light) and Turquoise (Menthol) and both tasted as I expected. The Yellow HEETS were smooth and full flavoured, while the Turquoise HEETS weren’t overpoweringly menthol (like some traditional cigarettes can be).

Both offered a warm tobacco taste which left a mild ‘just smoked’ aftertaste which wasn’t unpleasant.

During use, there is a mild tobacco scent which I found to be rather agreeable. However, I did notice a one thing missing. When smoking, there is a faintly audible cue when taking a puff, this isn’t present when using the IQOS. This isn’t necessarily a bad thing, it is just something I noticed. After all, IQOS isn’t meant to be an exact like-for-like to smoking, it is an alternative to smoking.

Final Thoughts

A few points to make here. During use, the flavour of the HEET does diminish after half a dozen puffs (give or take), and in some cases, it did taste slightly odd towards the end of the 6 minute (or 14 puff) cycle. This sensation seemed to become more prevalent the more HEET sticks used from a single pack of 20. With a freshly cleaned (or brand new) device, the taste lasts a lot longer.

With smoking, there is a necessity to set aside time to smoke a whole cigarette. The time taken does, of course, vary between individuals. With the IQOS, there’s a set limit of 6 minutes (or 14 puffs whichever comes first). Some smokers take longer than 6 minutes; especially when smoking roll-your-own tobacco which, when left unattended in the ashtray, goes out after a while – unlike a pre-made cigarette which just burns down to the filter.

The battery life of the pocket charger is very good. I managed to get three days of continual use from mine before I had to put it on charge. Sadly, a full charge for the pocket charger takes about 90 minutes. But that is offset by the fact that a full charge can last a few days – dependant on the use pattern.

Cleaning the IQOS holder is a bit of a faff. There are two options – the cleaning brush or the cleaning solution soaked q-tip. I found that using the brush followed by a q-tip rather than one or the other, gave me a better experience post-clean. It is recommended that the holder is cleaned after 20 HEETS are used, and there is a notification LED on the pocket charger to remind you to clean it.

The IQOS does a very good job of mimicking smoking in more ways than one. The slight smell during use, the taste and the sensation all contribute to a solid experience. Some may find cleaning the holder a pain, but it is, unfortunately, necessary to maintain the experience.

A surprisingly good experience at that.

iqos and 60 heets special offer

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Buy an iQOS with 60 HEETS for just £79.

Buy IQOS

Here at Heat Not Burn UK we are very passionate about harm reduction and that is one of the reasons that we have embraced the iQOS more than any other heated tobacco device, it is in our own humble opinion the best heated tobacco device currently on the market bar none.

Well we have now teamed up with a very good UK dealer and are able to offer up a fantastic deal on the PMI iQOS.

The deal we are able to offer is a complete iQOS 2.4 Plus starter kit in either navy or white complete with 3 packs of HEETS (60 sticks) for the fantastic price of only £79. The R.R.P of the iQOS 2.4 Plus is £89 and the cheapest you can get HEETS for is around £8 so this deal would normally be retailing at £123, but right here on this website you can get that all for just £79.

If you are fed up of smoking traditional cigarettes then this is the perfect opportunity to take advantage of a great offer. PMI (Philip Morris International) already know that the traditional cigarettes days are numbered, why not come and join the revolution?

All our iQOS 2.4 Plus starter kits are genuine, come with a one year “no quibble” guarantee, our shipping is fast and our customer service is second to none, what’s not to like?

As for the HEETS they are available in 3 different flavours: Amber is for the smoker who prefers the full strength taste, yellow is more of a smoother flavour and for any fans of menthol then our Turquoise HEETS are perfect!

Also if you are just looking for genuine HEETS on their own we sell them too and you can buy a carton of ten packs for just £70, which works out at £7 a pack.

Click here to be taken to our online store!

iqos and 60 heets special offer

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This deal will fluctuate with whatever offer we have on. We will always offer the best deal possible at the time.

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iBuddy i1 Unboxing Video

iBuddy

Here at Heat Not Burn UK as we have said before we are very interested in all kinds of heat not burn products from all around the world. Well we have managed to find a heated tobacco product from China that is called the iBuddy i1, and it is an interesting bit of kit.

It is supposed to come with some “iBuddy sticks” that are specially designed for the unit but so far we haven’t been able to find any! Now as luck would have it the tobacco sticks from the iQOS actually fit into the iBuddy. What are the odds of that happening? In truth we have a sneaking feeling that it was designed for the HEETS that go with the PMI iQOS, we would like to be proved wrong so if any of our readers have actually seen any then please let us know.

Our effervescent staff member Fergus has managed to do a excellent unboxing video where we will show you what the iBuddy i1 is all about and what exactly comes with the kit. How will it measure up to the iQOS? Wait and see in our next video in a couple of weeks time.

Video not showing? Watch it directly on our Youtube Channel.

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KT&G Enter The Heat Not Burn Market With The Lil

KT&G Lil and Fiits

Korea Tobacco & Ginseng Corporation, better known as KT&G, are the leading tobacco company in South Korea. It looks like they have seen the light with regards to tobacco harm reduction, because they’ve just launched their very own heat not burn product – the Lil.

The product is more similar in design to the BAT Glo than it is to the PMI iQOS, but it uses an internal spike to heat the processed tobacco rather than having a central heated blade like PMI’s iQos does. The tobacco stick that Lil uses will be called Fiit. It will also be interesting to see if KT&G run into any patent issues in the future from either PMI or BAT, due to the nature of the tobacco sticks.

The device itself will be available in two finishes –  Creamy White and Saffron Blue. KT&G are saying that the unit holds enough charge for 20 Fiits to be used without the need for charging. In the past we’d have been sceptical of a claim like that, but when we reviewed the BAT Glo we found that it did indeed hold enough charge for 20 uses with a fair amount of charge remaining. As the unit is almost the same size as Glo we expect that the Lil’s battery will also be as good as Glo’s is.

Lil is currently on a very limited release in South Korea, but it’s set to gradually roll out to the whole of South Korea.

Will KT&G release it worldwide? That’s a tough one to call, but we doubt that it will. It may well end up in the Asian market but we doubt that it will go as far as Europe or the USA. We would love to be proved wrong though!

As for cost, the Lil has been released at a price that’s similar to Glo and a bit cheaper than iQOS. The Fiit tobacco-filled sticks are going to be priced similar to the Heets and NeoStiks used by its competitors. There is currently a very real possibility of a tax hike going through the South Korean National assembly; that would ramp up the tax on a packet of Fiits, punishing people for having the temerity to switch to a less harmful option –  and, of course, keeping those tobacco taxes rolling in.

Heat Not Burn UK will be trying to get our hands on a Lil so that we can give it a full going over in the near future for one of our extensive reviews. Also if we can get our hands on enough of them we will be selling them right here on this website along with PMI’s iQOS that we are already selling in large numbers.

UPDATE (13th Nov 17) As expected Korea’s national assembly have decided to tax heat not burn products to the same level as regular combustible cigarettes, thereby punishing people for choosing to use a safer alternative to traditional smoking. There’s not a lot else to add other than saying this is an incredibly moronic decision and will do nothing to help reduce South Korea’s smoking prevalence which currently stands at 19.9%. Expect the price of HEETS etc. to rise from next month in South Korea.

UPDATE (11th Dec 17)

According to a new report from Korea Joongang Daily pretty soon there will be a chance that Heat Not Burn refills will cost MORE than conventional cigarettes in South Korea. How on earth can reduced risk products be priced higher than regular cigarettes? How is this going to help reduce the high smoking rate in South Korea? We have a feeling that there’s something dodgy going on here.

This post has been updated to reflect the fact that the Lil uses a spike to heat the processed tobacco rather than being externally heated (like the BAT Glo) as stated in the original post.

 

iqos and 60 heets special offer