We have some fantastic news. In order to help more smokers to make the transition away from regular smoking the IQOS ILUMA and IQOS ILUMA ONE price has been reduced.
Make no mistake these are high quality devices and this new lower price will help smokers to make the switch over easier. If you are a smoker that does manage to fully make the switch you will be saving money because the small tobacco sticks that the ILUMA uses are approximately 40% of the price of a packet of regular cigarettes. Each tobacco stick equates to one regular cigarette in terms of duration, and nicotine content.