You’ve probably noticed that, as well as Heat not Burn products, we’ve recently started looking at nicotine salt e-liquids. If you’re wondering why, there’s a simple reason. We’re all about making sure smokers who’re looking for safer alternatives get the most effective products possible, and as much as I personally love vaping, conventional e-cigarettes do have some drawbacks. None of them are major, and all of them can be overcome with some practice and the right technique, but they do exist – and, for someone who’s trying to quit smoking, they can make the difference between switching to vaping and nipping out for another pack of Marlboro.
When I started writing about Heat not Burn I didn’t think it was going to be controversial. Well, I was wrong. The thing is, I’m a vaping advocate and my name isn’t exactly unknown in the e-cigarette debate. As far as I was concerned, HnB was all part of the same concept – a safer alternative to cigarettes that has the potential to save the lives of smokers.