If you’re a regular reader of this site – and you should be – you’re probably aware that if you live in the USA, and want access to the latest in effective Heat not Burn devices, you’re basically stuffed. Philip Morris submitted a Pre Market Tobacco Authorization for the iQOS in 2017, but for the last two years they’ve basically been sitting on it. Well, at last there’s some good news; the FDA approves IQOS and American smokers should finally be able to buy the world’s leading HnB system.
You’ve probably noticed that, as well as Heat not Burn products, we’ve recently started looking at nicotine salt e-liquids. If you’re wondering why, there’s a simple reason. We’re all about making sure smokers who’re looking for safer alternatives get the most effective products possible, and as much as I personally love vaping, conventional e-cigarettes do have some drawbacks. None of them are major, and all of them can be overcome with some practice and the right technique, but they do exist – and, for someone who’s trying to quit smoking, they can make the difference between switching to vaping and nipping out for another pack of Marlboro.
We’re mostly interested in Heat not Burn products – obviously; take a look at the name of the site – but we’ll take a look at any safer alternative to smoking. If it lets people inhale nicotine without all the toxins you’ll find in a cigarette, HnB UK will be happy to review it. You’ve probably noticed us looking at a couple of pod mods recently, and our last review but one was the Aspire Nautilus AIO.
Personally I’m a fan of Philip Morris International’s “Hold My Light” campaign. I’ve been advocating for tobacco harm reduction for years, and it’s good to see PMI throw their weight behind the same cause. Campaigns like this have the potential to make a huge difference, and I think they should be encouraged.