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PMI announce the new IQOS 3

iQOS Logo

Philip Morris Korea announce the iQOS 3 and iQOS 3 Multi.

On 23rd October 2018 Philip Morris announced two new devices in the heated tobacco market, called the iQOS 3 and iQOS 3 Multi. The iQOS 3 will replace the iQOS 2.4 Plus and the iQOS Multi looks like a completely new addition to the iQOS family.

Here at Heat Not Burn we are huge fans of both the original iQOS 2.4 and iQOS 2.4 Plus devices so as expected we are really exited by this announcement. What this tells the world is that Philip Morris are constantly innovating in a very dynamic heated tobacco market. It would be very easy for them to sit back for a while on the 2.4 Plus but they have already seen how quickly the likes of KT&G are innovating with their own Lil and Lil Plus heat not burn devices. Also there are rumours of another Lil upgrade coming soon and that means PMI have got to do this simply in order to keep up. Life moves pretty fast. If you don’t stop and look around once in awhile, you could miss it.

In terms of how it looks the iQOS 3 looks a lot like the 2.4 Plus but has had some minor tweaks including making the holder charge 40 seconds quicker. The iQOS 3 will also have the holder inserted into the charging unit via the side of the unit, we can’t see it making much difference although it does look very slick how the holder slides in. (fnarr fnarr!)

The iQOS 3 Multi looks to be based on the same design as the Lil, Lil Solid and BAT’s Glo, which means it will be a compact standalone unit with a built in battery and a small slider on the top of the unit to insert the HEET into. You can see what PMI are doing here, they are offering two options for people, either a holder with charger or an all-in-one, this is a very smart move offering the customer a choice between the two.

IQOS 3 CEO Statement

When is it going to be released?

Looks like it is being released into the South Korean market first in mid-November 2018, PMI have done this as that is one of their better performing markets, the South Koreans are absolutely loving heat not burn and will be all over this latest technical marvel.

It will get a European release very soon afterwards, and as soon as we are able to we will also start selling the iQOS 3 right here on this website!

This announcement is perfectly timed because it deflects attention from Philip Morris taking some flak recently for their “hold my light” campaign to convince smokers to switch from traditional smoking over to reduced risk products. They mainly got criticized by public health groups and cancer charities. Yes you read that correctly, Philip Morris are trying to get people to make the switch to a safer product and actually get criticized for it! This is the utterly whacky upside down world we are living in these days.

Expect more details on the iQOS 3 and iQOS 3 Multi on our blog as soon as we get more info on both devices.

iqos and 60 heets special offer

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We are now selling the new IQOS 2.4 Plus

IQOS 2.4 PLUS

We have been selling the excellent IQOS 2.4 for some time now but we are now very pleased to announce that we have now replaced that with the brand new all-singing and all-dancing IQOS 2.4 Plus.

There is of course nothing wrong with the 2.4 version that we have been selling for some time, it is just that Phillip Morris are always innovating so that they maintain their global position as the leading seller of quality heat not burn devices on the market today. Their dedication to improving an already superb product means that the IQOS 2.4 Plus is at the cutting edge of HnB technology.

IQOS 2.4 PLUS NAVY UNIT AND HOLDER

Here are the upgrades on the IQOS 2.4 Plus over its predecessor the IQOS 2.4:

  • The holder charges 20% faster.
  • The unit vibrates to alert the user that it is ready and vibrates again when you have 2 puffs or 30 seconds remaining.
  • Bluetooth enabled and can be linked to an App (Android only.)

Because of this upgrade we will no longer be selling the IQOS 2.4 but we are very happy to be able to say that we can sell this for the SAME PRICE of £79 for this new IQOS 2.4 Plus and 60 HEETS! This is a saving of £44 over buying them separately!

The iQOS is the result of major development from Phillip Morris in their quest to develop a reduced risk product for adult smokers to switch to and what we have here is a very nice well made device.

To read about what we personally think of the iQOS 2.4 Plus please take a read of our very thorough review that we did in October 2018.

When choosing HEETS we have 3 different flavours available, that is AMBER (Full), YELLOW (Smooth) and TURQUOISE (Menthol) or if you are not sure then why not go for the MIXED option and be sent 20 of each?

IQOS 2.4 PLUS SIDE PROFILE

For more information and to make a purchase please CLICK HERE to see our full iQOS range.

 

iqos and 60 heets 79 special offer

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IQOS review – The view of a vaper

iQOS review

Back in 2015, I had the opportunity to try an early iteration of a heat-not-burn device. It wasn’t particularly good, but the technology intrigued me. Being a vaper, I wasn’t sure how I would view the product itself, but I know that vaping isn’t for everyone so having another alternative can only be a good thing, right?

Nifty box

I’m not entirely sure if PMI chose the name (IQOS) out of deference to Apple but, they did make sure that the presentation was good.

The IQOS all snug inside its box

What’s in the Box?

All the handy bits and pieces

Tucked under the product tray containing the IQOS pocket charger and the holder are the accessories. Mains adaptor for the USB charging cable, a cleaning device and a bunch of cleaning sticks. Oh, and a manual; which isn’t particularly clear on certain points which I’ll come back to.

Out of the box the pocket charger has approximately 50% charge which means you can get cracking immediately – if, like me, you’re the impatient sort.

Unfortunately, my very first try wasn’t all that successful. Partly because I’m impatient, but mostly because I was an idiot bloke that didn’t read the manual. You see I popped the HEET stick into the holder, pressed the button and waited for it to be ready. I took a few puffs and accidentally hit the button again essentially turning the device off.

This caused a minor problem as the device wouldn’t turn on again. I then didn’t take the HEET out correctly which left the plug of tobacco impaled on the heating blade. I later learned – through ‘reading’ the manual – that removal of a HEET requires the upper part of the holder to be pulled up, thereby lifting the entire HEET (tobacco plug included) off the heating blade.

The sleek IQOS holder and a HEET

The HEETS are, essentially, mini cigarettes. Unlike cigarettes, they don’t contain a lot of tobacco, which is, in fact, entirely the point. Unlike a cigarette, HEETS aren’t meant to be set on fire. The whole idea is that the special tobacco plug is heated to a specific temperature to give the user the taste and sensation of smoking, but without all the other stuff that comes from setting tobacco on fire.

IQOS in all its glory. Covered with grubby fingerprints too.

Using the device felt a little strange at first as I was inclined to try and hold it like a traditional cigarette; which you can’t. Not quite anyway.

Is it any good?

IQOS HEETS, Amber and Turquoise

I was lucky enough to be able to sample two of the HEETS ‘flavours’ – Yellow (roughly equivalent to Marlboro Light) and Turquoise (Menthol) and both tasted as I expected. The Yellow HEETS were smooth and full flavoured, while the Turquoise HEETS weren’t overpoweringly menthol (like some traditional cigarettes can be).

Both offered a warm tobacco taste which left a mild ‘just smoked’ aftertaste which wasn’t unpleasant.

During use, there is a mild tobacco scent which I found to be rather agreeable. However, I did notice a one thing missing. When smoking, there is a faintly audible cue when taking a puff, this isn’t present when using the IQOS. This isn’t necessarily a bad thing, it is just something I noticed. After all, IQOS isn’t meant to be an exact like-for-like to smoking, it is an alternative to smoking.

Final Thoughts

A few points to make here. During use, the flavour of the HEET does diminish after half a dozen puffs (give or take), and in some cases, it did taste slightly odd towards the end of the 6 minute (or 14 puff) cycle. This sensation seemed to become more prevalent the more HEET sticks used from a single pack of 20. With a freshly cleaned (or brand new) device, the taste lasts a lot longer.

With smoking, there is a necessity to set aside time to smoke a whole cigarette. The time taken does, of course, vary between individuals. With the IQOS, there’s a set limit of 6 minutes (or 14 puffs whichever comes first). Some smokers take longer than 6 minutes; especially when smoking roll-your-own tobacco which, when left unattended in the ashtray, goes out after a while – unlike a pre-made cigarette which just burns down to the filter.

The battery life of the pocket charger is very good. I managed to get three days of continual use from mine before I had to put it on charge. Sadly, a full charge for the pocket charger takes about 90 minutes. But that is offset by the fact that a full charge can last a few days – dependant on the use pattern.

Cleaning the IQOS holder is a bit of a faff. There are two options – the cleaning brush or the cleaning solution soaked q-tip. I found that using the brush followed by a q-tip rather than one or the other, gave me a better experience post-clean. It is recommended that the holder is cleaned after 20 HEETS are used, and there is a notification LED on the pocket charger to remind you to clean it.

The IQOS does a very good job of mimicking smoking in more ways than one. The slight smell during use, the taste and the sensation all contribute to a solid experience. Some may find cleaning the holder a pain, but it is, unfortunately, necessary to maintain the experience.

A surprisingly good experience at that.

iqos and 60 heets special offer

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Buy an iQOS with 60 HEETS for just £79.

Buy IQOS

Here at Heat Not Burn UK we are very passionate about harm reduction and that is one of the reasons that we have embraced the iQOS more than any other heated tobacco device, it is in our own humble opinion the best heated tobacco device currently on the market bar none.

Well we have now teamed up with a very good UK dealer and are able to offer up a fantastic deal on the PMI iQOS.

The deal we are able to offer is a complete iQOS 2.4 Plus starter kit in either navy or white complete with 3 packs of HEETS (60 sticks) for the fantastic price of only £79. The R.R.P of the iQOS 2.4 Plus is £89 and the cheapest you can get HEETS for is around £8 so this deal would normally be retailing at £123, but right here on this website you can get that all for just £79.

If you are fed up of smoking traditional cigarettes then this is the perfect opportunity to take advantage of a great offer. PMI (Philip Morris International) already know that the traditional cigarettes days are numbered, why not come and join the revolution?

All our iQOS 2.4 Plus starter kits are genuine, come with a one year “no quibble” guarantee, our shipping is fast and our customer service is second to none, what’s not to like?

As for the HEETS they are available in 3 different flavours: Amber is for the smoker who prefers the full strength taste, yellow is more of a smoother flavour and for any fans of menthol then our Turquoise HEETS are perfect!

Also if you are just looking for genuine HEETS on their own we sell them too and you can buy a carton of ten packs for just £70, which works out at £7 a pack.

Click here to be taken to our online store!

iqos and 60 heets special offer

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This deal will fluctuate with whatever offer we have on. We will always offer the best deal possible at the time.