Philip Morris Korea announce the iQOS 3 and iQOS 3 Multi.
On 23rd October 2018 Philip Morris announced two new devices in the heated tobacco market, called the iQOS 3 and iQOS 3 Multi. The iQOS 3 will replace the iQOS 2.4 Plus and the iQOS Multi looks like a completely new addition to the iQOS family.
Here at Heat Not Burn we are huge fans of both the original iQOS 2.4 and iQOS 2.4 Plus devices so as expected we are really exited by this announcement. What this tells the world is that Philip Morris are constantly innovating in a very dynamic heated tobacco market. It would be very easy for them to sit back for a while on the 2.4 Plus but they have already seen how quickly the likes of KT&G are innovating with their own Lil and Lil Plus heat not burn devices. Also there are rumours of another Lil upgrade coming soon and that means PMI have got to do this simply in order to keep up. Life moves pretty fast. If you don’t stop and look around once in awhile, you could miss it.
In terms of how it looks the iQOS 3 looks a lot like the 2.4 Plus but has had some minor tweaks including making the holder charge 40 seconds quicker. The iQOS 3 will also have the holder inserted into the charging unit via the side of the unit, we can’t see it making much difference although it does look very slick how the holder slides in. (fnarr fnarr!)
The iQOS 3 Multi looks to be based on the same design as the Lil, Lil Solid and BAT’s Glo, which means it will be a compact standalone unit with a built in battery and a small slider on the top of the unit to insert the HEET into. You can see what PMI are doing here, they are offering two options for people, either a holder with charger or an all-in-one, this is a very smart move offering the customer a choice between the two.
When is it going to be released?
Looks like it is being released into the South Korean market first in mid-November 2018, PMI have done this as that is one of their better performing markets, the South Koreans are absolutely loving heat not burn and will be all over this latest technical marvel.
It will get a European release very soon afterwards, and as soon as we are able to we will also start selling the iQOS 3 right here on this website!
This announcement is perfectly timed because it deflects attention from Philip Morris taking some flak recently for their “hold my light” campaign to convince smokers to switch from traditional smoking over to reduced risk products. They mainly got criticized by public health groups and cancer charities. Yes you read that correctly, Philip Morris are trying to get people to make the switch to a safer product and actually get criticized for it! This is the utterly whacky upside down world we are living in these days.
Expect more details on the iQOS 3 and iQOS 3 Multi on our blog as soon as we get more info on both devices.
We have been selling the excellent IQOS 2.4 for some time now but we are now very pleased to announce that we have now replaced that with the brand new all-singing and all-dancing IQOS 2.4 Plus.
There is of course nothing wrong with the 2.4 version that we have been selling for some time, it is just that Phillip Morris are always innovating so that they maintain their global position as the leading seller of quality heat not burn devices on the market today. Their dedication to improving an already superb product means that the IQOS 2.4 Plus is at the cutting edge of HnB technology.
Here are the upgrades on the IQOS 2.4 Plus over its predecessor the IQOS 2.4:
The holder charges 20% faster.
The unit vibrates to alert the user that it is ready and vibrates again when you have 2 puffs or 30 seconds remaining.
Bluetooth enabled and can be linked to an App (Android only.)
Because of this upgrade we will no longer be selling the IQOS 2.4 but we are very happy to be able to say that we can sell this for the SAME PRICE of £79 for this new IQOS 2.4 Plus and 60 HEETS! This is a saving of £44 over buying them separately!
The iQOS is the result of major development from Phillip Morris in their quest to develop a reduced risk product for adult smokers to switch to and what we have here is a very nice well made device.
When choosing HEETS we have 3 different flavours available, that is AMBER (Full), YELLOW (Smooth) and TURQUOISE (Menthol) or if you are not sure then why not go for the MIXED option and be sent 20 of each?
For more information and to make a purchase please CLICK HERE to see our full iQOS range. 🙂
Back in 2015, I had the opportunity to try an early iteration of a heat-not-burn device. It wasn’t particularly good, but the technology intrigued me. Being a vaper, I wasn’t sure how I would view the product itself, but I know that vaping isn’t for everyone so having another alternative can only be a good thing, right?
I’m not entirely sure if PMI chose the name (IQOS) out of deference to Apple but, they did make sure that the presentation was good.
What’s in the Box?
Tucked under the product tray containing the IQOS pocket charger and the holder are the accessories. Mains adaptor for the USB charging cable, a cleaning device and a bunch of cleaning sticks. Oh, and a manual; which isn’t particularly clear on certain points which I’ll come back to.
Out of the box the pocket charger has approximately 50% charge which means you can get cracking immediately – if, like me, you’re the impatient sort.
Unfortunately, my very first try wasn’t all that successful. Partly because I’m impatient, but mostly because I was an idiot bloke that didn’t read the manual. You see I popped the HEET stick into the holder, pressed the button and waited for it to be ready. I took a few puffs and accidentally hit the button again essentially turning the device off.
This caused a minor problem as the device wouldn’t turn on again. I then didn’t take the HEET out correctly which left the plug of tobacco impaled on the heating blade. I later learned – through ‘reading’ the manual – that removal of a HEET requires the upper part of the holder to be pulled up, thereby lifting the entire HEET (tobacco plug included) off the heating blade.
The HEETS are, essentially, mini cigarettes. Unlike cigarettes, they don’t contain a lot of tobacco, which is, in fact, entirely the point. Unlike a cigarette, HEETS aren’t meant to be set on fire. The whole idea is that the special tobacco plug is heated to a specific temperature to give the user the taste and sensation of smoking, but without all the other stuff that comes from setting tobacco on fire.
Using the device felt a little strange at first as I was inclined to try and hold it like a traditional cigarette; which you can’t. Not quite anyway.
Is it any good?
I was lucky enough to be able to sample two of the HEETS ‘flavours’ – Yellow (roughly equivalent to Marlboro Light) and Turquoise (Menthol) and both tasted as I expected. The Yellow HEETS were smooth and full flavoured, while the Turquoise HEETS weren’t overpoweringly menthol (like some traditional cigarettes can be).
Both offered a warm tobacco taste which left a mild ‘just smoked’ aftertaste which wasn’t unpleasant.
During use, there is a mild tobacco scent which I found to be rather agreeable. However, I did notice a one thing missing. When smoking, there is a faintly audible cue when taking a puff, this isn’t present when using the IQOS. This isn’t necessarily a bad thing, it is just something I noticed. After all, IQOS isn’t meant to be an exact like-for-like to smoking, it is an alternative to smoking.
A few points to make here. During use, the flavour of the HEET does diminish after half a dozen puffs (give or take), and in some cases, it did taste slightly odd towards the end of the 6 minute (or 14 puff) cycle. This sensation seemed to become more prevalent the more HEET sticks used from a single pack of 20. With a freshly cleaned (or brand new) device, the taste lasts a lot longer.
With smoking, there is a necessity to set aside time to smoke a whole cigarette. The time taken does, of course, vary between individuals. With the IQOS, there’s a set limit of 6 minutes (or 14 puffs whichever comes first). Some smokers take longer than 6 minutes; especially when smoking roll-your-own tobacco which, when left unattended in the ashtray, goes out after a while – unlike a pre-made cigarette which just burns down to the filter.
The battery life of the pocket charger is very good. I managed to get three days of continual use from mine before I had to put it on charge. Sadly, a full charge for the pocket charger takes about 90 minutes. But that is offset by the fact that a full charge can last a few days – dependant on the use pattern.
Cleaning the IQOS holder is a bit of a faff. There are two options – the cleaning brush or the cleaning solution soaked q-tip. I found that using the brush followed by a q-tip rather than one or the other, gave me a better experience post-clean. It is recommended that the holder is cleaned after 20 HEETS are used, and there is a notification LED on the pocket charger to remind you to clean it.
The IQOS does a very good job of mimicking smoking in more ways than one. The slight smell during use, the taste and the sensation all contribute to a solid experience. Some may find cleaning the holder a pain, but it is, unfortunately, necessary to maintain the experience.
Here at Heat Not Burn UK we are very passionate about harm reduction and that is one of the reasons that we have embraced the iQOS more than any other heated tobacco device, it is in our own humble opinion the best heated tobacco device currently on the market bar none.
Well we have now teamed up with a very good UK dealer and are able to offer up a fantastic deal on the PMI iQOS.
The deal we are able to offer is a complete iQOS 2.4 Plus starter kit in either navy or white complete with 3 packs of HEETS (60 sticks) for the fantastic price of only £79. The R.R.P of the iQOS 2.4 Plus is £89 and the cheapest you can get HEETS for is around £8 so this deal would normally be retailing at £123, but right here on this website you can get that all for just £79.
If you are fed up of smoking traditional cigarettes then this is the perfect opportunity to take advantage of a great offer. PMI (Philip Morris International) already know that the traditional cigarettes days are numbered, why not come and join the revolution?
All our iQOS 2.4 Plus starter kits are genuine, come with a one year “no quibble” guarantee, our shipping is fast and our customer service is second to none, what’s not to like?
As for the HEETS they are available in 3 different flavours: Amber is for the smoker who prefers the full strength taste, yellow is more of a smoother flavour and for any fans of menthol then our Turquoise HEETS are perfect!
Last week one of my friends, knowing of my interest in Heat not Burn products, pointed me to an article in the Washington Post. This was written a couple of weeks ago, apparently in response to Philip Morris submitting their iQOS device for FDA approval as a modified risk tobacco product, so it was a great opportunity to write an informative article about the technology and its potential as a safer alternative for smokers.
Instead, of course, journalist William Wan decided to write a festering pile of alarmist manure. The start of the headline says it all – “Big Tobacco’s new cigarette”. iQOS isn’t a cigarette. A Heet may resemble a cigarette, but it isn’t one. You probably could put one in your mouth and light it – I know I’ve said before that you can’t, but now I’ve tried it with a Glo NeoStik – but why would you? The iQOS itself is an electronic device, just like an e-cig.
iQOS gets the Matt Myers treatment
Wan starts off by describing iQOS fairly accurately, but quickly moves on to the fuss being created by anti-nicotine fanatics in the public health industry. These are the same people who’ve been campaigning noisily against vaping for the last few years, so as you’d imagine, the idea of HnB has twisted their knickers so tightly that I can hear them twanging from here. Not only are HnB designed for the same purpose as e-cigs – as a safer, recreational way to use nicotine – but, unlike 99.9% of the vape devices on the market, they really are made by big tobacco companies!
The article quotes extensively from Matthew Myers, president of the Campaign for Tobacco Free Kids. Despite the name, CTFK doesn’t actually seem all that interested in keeping tobacco out of the hands of children; ever since e-cigs appeared they’ve taken a fanatically hostile position on harm reduction, while doing basically nothing about actual tobacco cigarettes.
Revealingly, Myers didn’t talk about iQOS at all. Instead he confined himself to ad hominem attacks on PMI, harping back to their attempts to downplay the dangers of smoking between the 1960s and 1980s. Of course, PMI itself is an organisation, and it’s people who make decisions and do things. It goes without saying that the people who ran PMI in the 1980s aren’t running it now.
None of this seems to matter to Myers, though. He seems obsessed with the idea that iQOS is part of some cunning ploy by PMI. Calling the company “masterful liars”, which he says is “a fact proven by decades of experience” (see the last paragraph…) he openly questions their motives, asking “What’s their ultimate game plan with this thing?”
If Myers really wants to know what PMI’s ultimate game plan is, I suppose he could always ask them – not that he’d believe anything they say, because in his mind the company is still what it was in 1963. In fact PMI are very open about the risks of smoking, and they have a clear plan to move their entire business to reduced risk products. And the reduced risk leads on to the worst thing about Wan’s article.
Wan claims that there has only been one independent study of iQOS’s emissions. This is quite simply not true; PMI themselves have commissioned several independent labs to look at the product, and the results are freely available. The study Wan is referring to was carried out by three Swiss researchers, and calling it controversial is a serious understatement.
The researchers claimed that they’d found much higher levels of toxic substances than all the other research that has been done, and understandably PMI weren’t too happy about that. In fact they were so unhappy that they wrote to the researchers’ universities to complain. Wan makes this out to be some sinister plot to silence any criticism, but in fact, reading PMI’s online rebuttal of the study it’s not hard to see why they were so annoyed about it. The study, frankly, is junk science.
Good intentions? Maybe. Bad science? Yes.
To get consistent results, scientists have to use consistent methods. Because cigarettes have been studied for so long there are standard ways of creating, capturing and analysing the smoke; using these methods lets researchers compare their work with other people’s. PMI have released about thirty studies on iQOS so far, and they all used these methods. Importantly, while they’re all open to the charge of being released by a tobacco company, they’re also all peer-reviewed. This means they’ve been examined by independent experts, who agree that the science is sound.
The Swiss researchers, for unknown reasons, decided not to use one of the standard scientific methods for their experiments. Instead they created a hybrid method of their own. This is a serious problem. Firstly, it makes it almost impossible to compare their work with the existing research. Secondly, it seems to have created some very odd results.
According to the new study, levels of several toxic chemicals in iQOS vapour are much closer to the levels in cigarette smoke than PMI are saying. PMI have pointed out that the Swiss team’s results for cigarette smoke seem to be wrong – and not just slightly wrong, but wildly wrong. For example, using a standard reference cigarette, they detected levels of acetone that were less than half of what everyone else has found. For formaldehyde they got a tenth of the correct result, and for aromatic hydrocarbons – which they say iQOS has more of than a cigarette – the real level of these chemicals in a cigarette is fifty times higher than what they reported.
What does all this mean? Well, it means that their measurements are so hopelessly inaccurate that nothing in their study can be taken seriously. They might not be dishonest, but at the very least they’re incompetent. The level of carbon monoxide they reported for the reference cigarette was actually higher than the machine they used is capable of measuring, so where did they get the number from? Did they just make it up? Bluntly, they might as well have. It wouldn’t have made any difference to this study, which is total crap from start to finish.
Is IQOS a new product that it’s legitimate to have questions about? Of course. Did Philip Morris lie about the health risks of smoking three decades ago? Sure. But they’ve done a lot of science on iQOS,and they were quite happy to have it checked by independent experts and release it to the public. This time, they’re the ones who’re being honest.
Heat Not Burn UK have a lot of experience in the heat not burn market and will fight the outright lies and poor studies that will only increase as heat not burn grows in popularity. Just like electronic cigarettes the reason that some people do not like Heat Not Burn is because it works, and the big pharma stuff doesn’t (most of the time.)
What we are witnessing here is a harm reduction revolution and we’re proud to be very much a part of it.