Next week on Monday evening at 8PM UK time UK terrestrial TV broadcaster Channel 4 is featuring Heat Not Burn in one of its popular “dispatches” style of television program. The full title of the program is: The Secrets of Big Tobacco: Has Philip Morris International Really Given Up Smoking? It is billed as an “investigative” type of program though that can be applied in the loosest sense of the word.
With the independent vendors seemingly putting pressure on Philip Morris International by coming out with some good, or very good, devices in the heat-not-burn marketplace (capitalism for the win!), it should come as no surprise at all that they are working hard to be at the forefront.