Another week, another new Heat not Burn device to play with. I’m really enjoying watching how the technology is developing, and how various companies are starting with the basic concept then bringing in ideas from other products – mostly e-cigs, but with some clever innovations pulled from other places, too.
Merry Christmas from the Heat not Burn UK team! So it’s that time again. The turkey is eaten, the kids have filled the house with shredded wrapping paper, everyone’s drunk a little too much (except me) and you’ve taken refuge behind the computer for a while to catch up on your favourite nicotine technology.
As you’ve probably noticed from the number of reviews we’ve had lately, things are pretty busy in the world of Heat not Burn. Most of the action is in the shape of new products, and we’ve been getting our hands on as many of these as possible so we can let you know what you’re like. That’s not all that’s going on, though. As HnB’s popularity grows, governments and the public health industry are really starting to sit up and take notice. My worry is that this is going to be e-cigarettes all over again; that a great new technology is going to be attacked by people who make a living out of complaining about cigarettes. Sure enough, there are signs of that happening in a few places around the world – but there are some more positive things happening too. Let’s have a look at the latest news from the wild and wacky world of heated tobacco products.
Personally I’m a fan of Philip Morris International’s “Hold My Light” campaign. I’ve been advocating for tobacco harm reduction for years, and it’s good to see PMI throw their weight behind the same cause. Campaigns like this have the potential to make a huge difference, and I think they should be encouraged.