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HnB and vaping – We’re on the same side!

Vaping

Most readers of this blog will know that, while I’m a user and huge fan of Heat not Burn products, I’m mainly a vaper. When I quit smoking I used an early e-cig starter kit, and I’ve now been vaping for more than five years. In that time I’ve used a lot of different e-cigs, learned to make my own coils and e-liquids, and written thousands of words to advocate for vaping. I go to pro-vaping conferences and know most of the UK’s prominent vaping advocates. Vaping is a thing that I do.

It’s not the only thing I do, though. I don’t see vaping as the only acceptable alternative to smoking, the way public health nuts think nicotine patches are the only acceptable alternative. I use Swedish snus, when I can get it. I have a couple of tins of snuff around. I like HnB products. I even have a cigar a couple of times a year.

So I like vaping, but I’m open to anything else that gives the pleasure of smoking but eliminates most of the risks – and if someone is willing to accept the risks and continue smoking, I’m squarely behind their right to do that too. I am definitely not one of those born-again vapers who thinks all smokers need to switch right now, and if any smokers do want to move to something safer I’m not going to tell them they need to move to an e-cig. If they’d prefer to buy snus online, or find an old-style tobacconist and stock up on snuff, or get themselves an iQOS, I have no problem with that at all.

iQOS and 100 HEETS £49

The circular firing squad

That’s my philosophy, then – a tolerant one that’s mostly interested in making sure people have access to the products they want. So I wasn’t too please the other day when Dick Puddlecote sent me a link to a YouTube video from a popular UK vaping channel.

The first half of this video seems to have been provoked by an article in Vapouround, a British vaping magazine. Early this year the magazine carried a two-page feature on iQOS and how it features in PMI’s plans to phase out cigarettes from the UK market. Personally I don’t see any thing controversial about that. Yes, it’s a vaping magazine. That’s fine; iQOS is also a vapour product. It creates its vapour from heated tobacco instead of aerosolised liquid, but that’s a technical difference; the basic principle is the same.

Obviously that’s not what the star of the video thought, though. In fact he launched into a stunningly ignorant half-hour rant against iQOS, PMI, and HnB in general. And when I say stunningly ignorant, I’m not kidding. According to him, a Heet is just a cigarette that’s been coated with propylene glycol. In his opinion, using an iQOS “still qualifies as smoking” just because Heets contain tobacco. This is obviously total bollocks; by that logic using snus also counts as smoking, and do I really need to explain how ridiculous that is?

Ignorance is bad, but what really staggered me was the level of venom aimed at Philip Morris – who the culprit seems to think is an actual person involved in the sale of iQOS, by the way, rather than the long-dead proprietor of a small tobacconist in Victorian London. The video is peppered with delusional ramblings like “Phil, come to the office and have a coffee”. Frankly, it sounds unhinged.

Fake moral high ground

I’ll be blunt here: I’m fucking sick of certain vapers getting on their high horse about the tobacco industry. None of us whinged and moralised about the tobacco industry when we smoked, did we? Oh no; we all loved the tobacco industry back then, because they sold us things we liked. They’re still doing that, because millions of people like iQOS and Glo.

I don’t want to hear any crap about how the tobacco industry lied about the dangers of smoking either. That was decades ago, and the people who did it are all retired and mostly dead. Philip Morris is a company – a sign on an office and a name on a bank account. It isn’t an actual guy named Phil who wants to sell iQOS so he can buy another Bentley. The company is just a legal entity that lets people work together. It doesn’t bear any guilt for what people who worked for it in the 1970s did, so trying to smear iQOS because some guy lied about Marlboro causing cancer 50 years ago is just stupid.

The tobacco companies aren’t going to shut down tomorrow and only a moron would want them to. Apart from anything else, if Philip Morris and BAT go down, millions of ordinary people’s pension funds will go down with them. Do you seriously think it’s worth causing massive poverty just because you don’t like iQOS? No, you don’t – so why the vitriolic hatred of a business that’s just trying to give its customers what they want?

Let’s be realistic here: If reduced-risk products are going to be made widely available, the tobacco industry is going to play a role in making that happen. A lot of people simply don’t want to go into a vape shop staffed by tattooed people with hipster beards and ear gauges, and spend their money on Chinese brands they’ve never heard of. They’d much rather buy something that says Marlboro on the box, because that’s the taste they’re looking for. Yes, I get it; you hate the taste of tobacco now and think everyone should vape 3mg/ml mango sorbet. The problem is most smokers don’t agree with you. They want Marlboro, and unless you can give them an e-liquid that tastes like a burning Marlboro – which you can’t; it’s been tried often enough – they’re not interested. E-cigs work for many smokers, but not for all, and why should smokers be denied a safer alternative that does work for them just because you’re puffed up with moral indignation about the people who made it?

 

I don’t care if you don’t like Heat not Burn products. I don’t even care if you think they’re morally wrong. What I do care about is that you’re making angry, incoherent videos attacking reduced-harm products, and in the process doing public health’s work for them. If you’re ranting about how HnB is a cunning plot by the evil tobacco companies, you’re basically Stan Glantz. iQOS, and other products like it, are designed to do exactly the same thing as e-cigs are – give smokers a safer alternative. That’s something we should all be able to support. If you don’t like Heat not Burn products then just don’t buy them; there’s no need for all these tantrums.

iQOS and 100 HEETS £49

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Glo safety update – good news on DNA trials

DNA trials

Anti-nicotine zealots chose safety as their main battleground on e-cigarettes, and it didn’t work out too well for them. Now they seem to be doing the same again with Heat not Burn. Will it be more effective this time? Probably not.

We’ve already seen a lot of research from PMI on the safety of their iQOS device. Now British American Tobacco have released their own work on Glo, which is currently on sale in Japan and South Korea. Glo works on the same concept as iQOS, delivering vapour from heated tobacco that’s held in a cigarette-like stick, and the only real difference in the technology is that Glo heats its sticks to a lower temperature. That means we wouldn’t expect to see a huge difference in its vapour compared to iQOS – and, sure enough, we don’t.

Science and smoking

What BAT were interested in was the potential of Glo vapour to cause DNA changes in human cells. Damage to DNA can kill a cell – but, even worse, it can also cause cancer by making the cell grow and divide abnormally. Smoking is known to cause damage to thousands of genes; the question is, how does Glo compare?

Recently there’s been a lot of criticism of studies that use human cell cultures to measure the effects of e-cigarette vapour. This criticism is well aimed, because while the cells might be the same as the ones in a real human body, they don’t benefit from all the body’s layers of defence systems and repair capabilities. In a living body, damaged cells are quickly repaired or ejected; this doesn’t happen in a petri dish.

For their own trials BAT decided they could do better than that. Instead of a simple culture they used an actual simulation of a human airway. Known as MucilAir, it’s grown in a laboratory from cloned human cells and it replicates the body’s own defence mechanisms. The culture can produce mucus, to clear away contamination, and is covered in hair-like cilia like the ones human airways use to expel dust and particulates.

With the experimental tissues set up, BAT’s scientists then programmed a smoking machine to mimic the way people actually use Glo. This is another frequent problem with research into reduced-risk tobacco products – researchers set up their equipment to work in unrealistic ways. Several studies on e-cigs have turned out worthless because the machinery took puffs that were too long and too close together, producing dry hits and high levels of toxic substances that no real vaper would ever experience.

To carry out the actual experiment the machine produced vapour from the Glo and exposed the cells to it continuously for one hour; as a control, a second sample was exposed to smoke from a standard cigarette. Then, 24 hours after the experiment, cells were harvested and broken down to extract their DNA; which was then examined for changes. The process was repeated after another 24 hours to check for damage that took longer to show up. Then the results for Glo were compared with those for the cigarette.

Does Glo cause cancer?

The difference was dramatic. After 24 hours cigarette smoke had caused observable changes in 2,206 genes; Glo vapour had affected one. By 48 hours 2,727 genes were showing a reaction to the smoke, while all genes from the Glo sample were normal. After the researchers adjusted the figures to get a worst-case scenario Glo was still only affecting two genes, while smoke affected 2.809.

It’s obvious from this that Glo’s heated tobacco vapour has much less effect on DNA than cigarette smoke does – in fact, it would be interesting to see a comparison between Glo vapour and city air. So why are BAT insisting that “these results do not necessarily mean this product is less harmful than other tobacco products”? The reality is that’s exactly what these results mean, but heat not burn is in a complicated legal position just now. Philip Morris are still hoping their iQOS will be classed as a reduced risk product by the US FDA, which would allow them to advertise it as less harmful; Glo hasn’t reached that stage yet. Until it does we can expect BAT to be very cautious about what they say, to avoid any damaging legal challenges.

The reality, however, is that this is great news for heat not burn. The gene changes caused by cigarette smoke are known to be linked to lung cancer, as well as fibrosis and inflammation of lung tissue. The new research – which has been peer reviewed, and will be published in the medical journal Scientific Reports – shows that Glo is not causing these changes.

While the health effects of cigarettes are complicated, some things are quite simple. If Glo isn’t causing the gene changes that lead to cancer, it’s not going to give you that type of cancer. That doesn’t mean there are no health risks at all – we can’t say that about anything – but what we can say is that many of the ways cigarettes cause cancer just aren’t possible with Glo.

Earlier research into Glo shows that levels of toxic substances in the vapour are between 90% and 95% lower than in cigarette smoke. That fits together well with the new study. There isn’t a simple relationship between levels of a chemical and the effects it has. Some people make wild claims, such as “There’s no safe level of cigarette smoke!”, but the truth is there’s a safe level of anything. There’s a safe level for things like cyanide and arsenic. It might be a very low safe level, but it exists.

We’re probably fine

My guess – and it is a guess, but a reasonably informed one – is that the level of toxic chemicals in Glo vapour is low enough that it’s below the threshold where it’s going to do any harm. It seems reasonable to believe, based on the evidence we have so far, that using Glo or a similar product is going to eliminate most of the risks of smoking. Common sense backs this up; it isn’t nicotine or even tobacco that kills smokers – it’s smoke. Glo isn’t producing any smoke, so it’s sensible to assume we’re not going to see the same problems.

The last thing to say about this research is that it’s going to be attacked because of who carried it out. We’ve seen that already with research on iQOS, just because PMI paid for it – they didn’t even do the work themselves. BAT have tested Glo in their own labs, but they’ve handed over the data for peer review and it’s been approved of by experts. That won’t stop people attacking it, but they’ll attack the source because they can’t attack the data itself. So far the science is looking good for heated tobacco products, and that’s what counts.

Selling iQOS and HEETS

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Quit smoking in 2018 with Heat not Burn

Quit Smoking 2018

So the first of January is almost here, and most of us will be thinking about New Year resolutions. What are we going to do better in 2018? If you’re a smoker, it’s pretty likely that your resolution is to quit the habit. Every year, about 9% of British adults say their New Year resolution is to quit smoking – that’s more than half of all Britain’s smokers.

The problem is, most of them won’t succeed. In fact most won’t even try very hard to quit smoking because, whatever health campaigners say, most smokers don’t really want to quit. They know they should quit, but that’s not the same as actually wanting to. The truth is, smokers usually enjoy it. They like the taste, they like the effects of nicotine and they like the social aspects of it. For many people the positives outweigh the harm, especially as that’s all uncertain and probably years in the future.

Harm reduction

Obviously, if smokers enjoy the habit and only feel they should quit because of the health risks, there’s a place in the market for something that’s just as enjoyable but doesn’t have the risks. That’s why e-cigarettes have grown so quickly; a quarter of British smokers have now started vaping, and more than half of those have switched completely.

The problem is, vaping doesn’t work for everyone. Some ex-smokers like the variety of flavours you can get, but others want something that tastes like their favourite cigarette – and there’s no way to do that with an e-cig. It just isn’t possible to recreate the flavour of burned tobacco. The devices can also be quite fiddly, especially if you want good performance. The best e-cigs need a bit of work to get the coils set up properly and the liquid blended to your taste. Even the simplest ones aren’t quite as simple as smoking.

That’s where Heat not Burn comes in. Because HnB products use actual tobacco, instead of a flavoured liquid, they can get much closer to the taste of a real cigarette. The tobacco isn’t actually burned, of course, but it’s still heated enough to recreate the flavour very closely. The latest HnB devices are also very simple to use – sometimes exactly the same as a cigarette; you just take one out the pack and light the end.

So HnB can match the taste, sensation and convenience of smoking, but how does it stack up in terms of health? There’s been a lot of debate about that, because the products are so new, but this year we’ve seen some data starting to appear – and it’s all looking like good news.

How safe is HnB?

It isn’t nicotine that causes the health problems associated with smoking. It isn’t really tobacco, either. It’s smoke. When you burn something you create a whole list of toxic by-products. If it doesn’t burn with perfect efficiency – which is almost never will – the worst chemical that gets created is carbon monoxide. This is what causes almost all the heart disease in smokers.

As well as carbon monoxide, burning tobacco produces tar. This isn’t the same as the tar that goes on the roads, but it’s close enough – dark, sticky and oily. Tiny droplets of it boil off from the burning tobacco and condense in your lungs. Unfortunately, tar is riddled with chemicals that cause cancer and other lung diseases.

Tar and carbon monoxide are both bad for you, but there’s something else they have in common and you probably spotted it – they’re produced by burning. With Heat not Burn the clue is in the name – they don’t burn anything. That means there’s no tar and no carbon monoxide – and, right away, most of the danger of smoking is eliminated.

You’ll hear people say that, because HnB products are so new, there’s no way to know how safe they are – and they might be even worse than cigarettes. That simply isn’t true. Science has come a long way in the 140 years since modern cigarettes were invented, and the vapour from the latest HnB devices has already been very thoroughly studied. Right now, experts are saying that it’s about as safe as e-cigarette vapour, and the best estimate is that e-cigs are at least 95% safer than smoking.

Does it work?

So HnB is very similar to smoking, but a lot safer. But does it really work as an alternative? Yes it does. The most popular device right now is PMI’s iQOS, which was released in the UK just over a year ago. It’s been on sale in Japan for nearly two years – and it’s already made a huge difference to smoking rates. In the first half of this year alone cigarette sales fell by 11%, as millions of smokers switched to HnB. That figure is probably a lot higher by now, and PMI are saying that over 70% of Japanese smokers who’ve tried iQOS have quit smoking by completely switching to it.

Heat not Burn has been tried before, but it’s never really worked out. Two things have changed that. One is that, thanks to vaping, most smokers are now more willing to at least try an alternative; the other is that the technology is just better now. iQOS really works, and BAT’s rival Glo is likely to appear in British shops next year. There are other new products on the way, too. Before long there will be a range of HnB options for any smoker who wants them.

 

There’s no doubt that quitting smoking is one of the best things you can do for your health, but for most smokers it’s not easy; they struggle to quit, most will fail, and even those who succeed are likely to miss it. If you’ve decided to make quitting your New Year resolution for 2018, but you’re not really looking forward to the attempt, maybe it’s time to try something smarter. Instead of putting yourself through the misery of withdrawal, go for a solution that lets you keep the positive aspects of smoking but eliminate almost all the risk.

Quitting is hard; switching to Heat not Burn is easy, because you’re not really giving anything up. If you think it’s time to stop smoking, but you’re not exactly bursting with enthusiasm at the thought, grab yourself an iQOS starter kit and get started. Don’t quit – upgrade!

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PAX 3 Review – Does it match the hype?

A couple of weeks ago I mentioned that the next device we looked at on Heat not Burn UK would be the PAX 3 from Pax Labs. That’s sparked some excitement from just about everyone I know who’s ever used a loose-leaf vaporiser to inhale anything, which didn’t really come as a surprise. After all, if there’s a device that every other vaporiser on the market ends up being measured against, the PAX 3 is it.

This gadget is the follow-on to the already legendary PAX 2, and it follows the same basic principles. There are some significant upgrades, though, including improved battery life and better software. It also adds the ability to use wax concentrates, but that isn’t something we’ll be looking at – our only interest in the device is how good it is for vaping tobacco.

Last month we reviewed the Vapour 2 Pro Series 7, which works on the same principle as the PAX 3; it has an internal chamber that you can load up with tobacco, and when you power it up the contents of the chamber get heated enough to release a vapour that you can inhale. It doesn’t get heated enough to actually burn the tobacco, so you avoid all the tar, carbon monoxide and other assorted cag that cigarettes create.

Although the basic principle is the same as the Series 7, the PAX 3 has a few major differences in how it’s laid out. In fact, while the Series 7 turned out to be pretty impressive after I figured out how to use it, the PAX feels like it’s in a whole different class. The question is, did its performance measure up? Let’s find out.

The Review

I think I mentioned in one of my videos that HnB products tend to come in really nice boxes. Well, the PAX 3 takes that to a whole new level. This is the nicest box I’ve seen for any kind of vaporiser. In fact it’s probably the nicest box I’ve ever seen for anything that didn’t come from a jeweller’s shop and cost a month’s wages.

The usual cardboard sleeve slides off to reveal a box that opens like a book, revealing two fold-out covers. One has a discreet Pax logo in the middle; the other side says, equally discreetly, “Accessories”. The two halves of the box don’t flap about, by the way. They stay respectably closed, although there aren’t any visible magnets. I investigated with a magnetic field detector (I have some odd stuff) and, sure enough, there are two small but powerful magnets actually embedded in the sides of the box.

Desperate to get to the good stuff, I opened the flap with the Pax logo and there was the vaporiser, sitting all alone in a little cut-out. It’s much simpler than the Vapour 2 Pro, bordering on minimalist; the body is a single piece of anodised aluminium, polished to a glassy finish, with a rubber top cap and plastic base. It’s slightly chunkier than the PAX 2 but still very compact and slim. There are no visible controls; on the front there’s just a Pax logo illuminated by four LEDs; on the back you’ll find two brass contacts, the device name and serial number.

It turns out the only control is under the rubber top cap, which also serves as a mouthpiece; to turn it on you just press down on the centre of the cap until the Pax logo lights up. Holding the button for two seconds opens the temperature select mode. There are four temperature options; press the button to cycle through them, and the petals on the logo light up one by one to show how hot it will get.

The plastic bottom cap covers the heating chamber; just press one side of it and it pops out. The chamber itself looks slightly smaller than the Vapour 2 Pro’s, and there’s a replaceable metal screen at the bottom to keep tobacco out of the device’s innards.

The PAX 3 is beautifully made; there’s no other words for it. The finish is perfect (although a bit of a fingerprint magnet) and everything fits together immaculately. It’s also very light – lighter than the Vapour 2 Pro or any e-cig I own – but feels strong and solid. A definite ten out of ten for workmanship.

Anyway, as I took the vaporiser out, I noticed that the card around it was loose. Removing that, I found it concealed two more items – the charger and USB cable. The charger is a simple cradle that you lay the device on, and magnets will line the contacts up correctly. It’s very simple to use, and should also be well sealed and robust.

The other side of the box has lots of stuff in it, and some of it’s not too obvious at first. There’s a card on top, giving instructions on how to register the device and download the Pax app (do both). Then, underneath, is an assortment of bits and pieces. A white pad conceals the tiny instruction manual, which you should definitely read. There’s a key ring, which turns out to be a simple multitool; its rubber body is for tamping leaves into the heating chamber, and the inlaid metal strip with the Pax logo is a cleaning tool. A box marked “Maintenance kit” holds some pipe cleaners and a brush.

Next, there’s another mouthpiece and two bases. The standard mouthpiece is flat, with a slot at one side for the vapour. The spare one is raised, if you prefer that shape. There’s also a base with an inner chamber for wax concentrates, which we won’t bother with, and a second dry herb one with an insert to let you half-fill the chamber. That might be important for certain herbs, but it isn’t with tobacco – the chamber isn’t huge. So we won’t bother with that one either. Finally, you get three spare screens for the heating chamber and an extra O-ring for the concentrate chamber.

The next step was to charge the battery, which was easy and only took a couple of hours. The charger really is easy to use, and the Pax logo shows how the battery’s doing. The four “petals” of the logo will pulse white and progressively light up as the charge rises, and glow solidly when it hits 100%.

So, back to how it works. As you might have guessed, the heating chamber and mouthpiece are at opposite ends on the PAX 3. To load the chamber you remove the bottom cap, load your tobacco and put the cap back on. A narrow tube runs through the body and opens into a small chamber just under the mouthpiece. This arrangement lets the vapour cool down before you inhale it; apparently this helps when you’re vaping herbs, but I’m not sure it’s so necessary with tobacco.

Right, on to the test! I loaded the chamber with tobacco from a fresh pouch, taking care not to pack it too tightly, then activated the PAX 3. This is easy; just press the button – don’t hold; just press. Instantly the LEDs in the logo flash white, then turn purple – when they’re purple that means the PAX is heating up. And it heats up fast. Even with the temperature set to maximum the logo turned from purple to green in less than 25 seconds, and that was it ready to go. All that was left was to start vaping it.

This is where things get a bit mixed. Here’s the good news: With the temperature set at maximum, the vapour from the PAX 3 is the best I’ve found from any Heat not Burn device so far. There’s plenty of it and the taste is great. After one puff I was extremely impressed. After the second I was pretty much ecstatic. Then it started to go downhill.

The third puff gave almost no vapour at all, and the next couple were the same. There was still a faint taste, but it wasn’t very satisfying. At this point I put the device down and let it sit for a moment to build up vapour, then tried again. By doing that I got a couple more reasonable puffs out of it, but then it dried up for good.

Unlike the Vapour 2 Pro the PAX 3 doesn’t automatically cut off after a set time; you have to switch it off using the button (it will turn off if it’s left untouched for three minutes). So I turned it off, let it cool down, emptied the chamber (the cleaning tool works very well) and had a poke at the tobacco. It was bone dry, so my guess is that it stopped producing vapour because there was nothing left to evaporate.

What I think is happening is that the PAX 3 is a victim of its own success. The design of the heating chamber is obviously great. It’s very efficient, probably because of its shape – it’s quite long and narrow, so the contents heat up very quickly and evenly. That means the first couple of puffs are great. The problem is, the first couple of puffs basically contain all the moisture in the tobacco. I also tried it on a lower temperature setting, but this radically dropped the quality of the first puffs and didn’t really extend the session by much; you might get five puffs instead of two, but they were nowhere near as good.

If you’re trying to replicate the experience of smoking this is a bit of a drawback. You can expect to get about ten good puffs from a cigarette, but you’re going to have to reload the PAX 3 four or five times to match that.

Conclusion

From everything I’ve heard about the PAX 3, it’s unrivalled as a device for vaping substances of a more herbal nature – but, for tobacco, it doesn’t have the same edge. It’s a beautifully made device with good battery life (it packs in 3,500mAh, compared to the PAX 2’s 3,000mAh), and it’s simple to use, but if you’re mainly interested in tobacco I don’t think it’s the best option. If you really want a loose-leaf tobacco vaporiser the Vapour 2 is at least as good and a lot cheaper; if convenience and performance are what matters most, go for an iQOS.

Video Review

 

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Heat not Burn in 2017 – A pretty good year!

So we’re into the last month of 2017 and the end of the year is approaching fast. Christmas is three weeks away, and it’s likely quite a few smokers will be finding an iQOS starter kit under the tree as friends and family try to nudge them in a safer direction. Well, it might be a few smokers – or it might be a lot of smokers. Because 2017 has been a big year for Heat not Burn.

A lot has changed in the reduced-harm tobacco market since January. We’ve seen new products appear, and existing ones rolled out to wider audiences. HnB has started to attract attention from health researchers and lawmakers – which isn’t always a good thing, of course, but it’s an inevitable part of getting the products on sale. So, as Christmas decorations go up and the snow comes down, let’s have a look back at what 2017 has meant for Heat not Burn.

iQOS goes global

When iQOS was first released it was only available in a few test markets, but towards the end of 2016 it began appearing more widely. The UK’s first iQOS store opened in December 2016, and there are now three in London. Last year the product was almost unheard of, but now it’s becoming much better known.

The big challenge for iQOS is the US market. Before it can go on sale it has to be licensed by the Food and Drug Administration, and in March Philip Morris submitted the paperwork to have iQOS classed as a “Modified Risk Tobacco Product”. That application hasn’t been approved yet, but hopefully it should be decided next year. If the FDA approve it – and it’s hard to see how they can refuse – expect iQOS to be a big hit among US smokers.

UPDATE (Feb 2018) It was refused.

Meanwhile, the statistics coming out of Japan show just how much potential iQOS has. PMI say they can’t keep up with demand, and every new batch they deliver sells out right away. iQOS really seems to have made an impression – and cigarette sales in Japan fell by an astonishing 11% in the first six months of this year, as smokers moved to HnB.

The growth of Glo

So far iQOS doesn’t have any serious rivals as a mainstream HnB product, but that’s likely to change soon. BAT’s competing Glo was launched in Japan last year; now the market testing has been expanded to South Korea, and next year we can expect it to start hitting other countries. The UK is a likely candidate, thanks to a generally positive attitude to reduced-risk products; BAT will also want to build a presence before iQOS becomes too firmly established as the market leader.

Glo is also the product we have most hands-on experience with at Heat not Burn UK – we did the first UK review of the product a few months ago, following a sneak preview back in February when Dick Puddlecote managed to get his hands on one. That experience was pretty convincing – Glo has a lot of potential, and we think smokers are going to like it when it hits the UK shelves.

Heat not Burn UK visits PMI

In April we were offered the chance to send someone to PMI’s research facility at The Cube in Neuchatel, Switzerland, to see what progress is being made on HnB. This gave us a chance to look at the latest science on the safety of iQOS, which is very encouraging, as well as seeing how HEETs are made in the Neuchatel factory.

What really encouraged us is that PMI aren’t just pinning all their hopes on a single product. They know that electronic devices like iQOS (or e-cigarettes) don’t work for everyone – they’re not a lot of use for people who spend long periods working outdoors or at sea, for example – so they’re working on four separate non-cigarette devices. These include a charcoal-heated cigarette and a device that creates nicotine vapour through a chemical reaction, as well as iQOS and the Mesh e-cigarette.

Lil joins the race

South Korea is a popular test market for HnB products, with iQOS and Glo both going on sale there early in their careers. Now the country’s own industries are waking up to the possibilities. Korean Tobacco & Ginseng have developed their own device, the Lil, which also heats tobacco sticks to create a vapour.

Lil is on limited release in South Korea just now, but should be rolled out across the country quite soon. The question is whether KT&G plan to market it globally. So far they haven’t announced any plans, but H&B isn’t a crowded market right now. This would be a huge opportunity for them to build a global presence.

We’ve contacted KT&G to ask if we can have a Lil for review, but haven’t heard back from them yet. Hopefully we’ll have some news on that soon, because it’s an interesting-looking device and we think it deserves a wide audience.

Looking forward

So this has been an exciting year for Heat not Burn; the technology is making its way into the mainstream, hundreds of millions of people around the world are able to buy the products, and that number is set to grow fast in 2018. If what we’ve seen from Japan is any guide, there’s a possibility that HnB could overtake e-cigarettes as the favourite alternative to smoking within a few years.

In any case, 2017 isn’t quite over yet. There are still a few weeks to go before New Year, and the team at Heat not Burn UK won’t be taking that time off. There will be a video review for the Vapour 2 Pro we’ve been testing for the last month, and we also have a new toy to play with – the PAX 3. This is the latest upgrade of the PAX 2, the most respected loose-leaf vaporiser on the market, and there’s one sitting on the table in HnB UK’s secret headquarters. That will be getting unboxed soon, and tested over the next couple of weeks, so drop in to see what we think of it!

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Will heat not Burn make Britain smoke free?

Smoke Free

Ever since the first Heat not Burn devices appeared, they’ve been controversial. Most of that controversy has come from politicians and the public health industry, who seem to have hated the technology right from the beginning. If you’re a vaper their complaints will be pretty familiar; HnB users haven’t really quit, they’re still addicted to nicotine, it’s just a different kind of cigarette, it’s all a Big Tobacco plot to get children hooked… you know the sort of thing. It’s all hyped up, it’s all alarmist – and it’s all untrue.

What is true? It’s true that Heat not Burn has the potential to make smoking go away. Public health say they want this to happen, but over the past few years they’ve been very hostile to any new alternatives to smoking. The cynical might think they’re more worried about protecting their jobs than helping smokers find safer alternatives.

This might explain why all the targets set by the traditional anti-smoking lobby are slightly unambitious. Currently the British government’s tobacco control plan – largely written by taxpayer-funded activists like ASH – aims to create a “smoke free generation” by reducing the smoking rate to 5% (it’s currently around 16%). Obviously a 5% smoking rate isn’t “smoke free” in any way that resembles reality, because 5% of the UK population is actually quite a lot of people, but that’s their target. According to the trend in smoking rates over the last few years, that target should be achieved around 2040.

Now that figure is being challenged from an unexpected source. A couple of weeks ago Philip Morris released a report produced for them by Frontier Economics, an analysis consultant. Frontier have looked at the data on smoking rates in the UK, examined the current trends and what’s driving them, and come to an interesting conclusion.

The government might think that they can achieve their 5% target by 2040, but Frontier and PMI are saying that, in fact, they could get there much sooner – by 2029, just twelve years from now. It might seem surprising to hear a tobacco company advocating a faster decline in smoking, but in fact PMI have been saying this for a while now. When I visited their research centre at the Cube back in April they were very open about the fact that they plan to move away from cigarettes as fast as possible, and that the future is in alternative products.

What about vaping?

The problem is that, right now, the most common alternative product in the UK is e-cigarettes – and it looks like they might be running out of steam. The number of vapers in Britain is still rising, and an ever-increasing percentage of them have switched away from cigarettes completely (just under half of UK vapers also smoke, down from 70% two years ago), but growth is slowing down. In 2014, 800,000 British smokers started vaping, but it’s likely that by the end of 2017 the year’s total will be just 100,000. The most likely reason for this fall is that smokers have been scared off by false claims about health risks.

Now PMI say that it’s possible to reach the “Smokefree” target eleven years early – but only if the number of smokers switching to safer alternatives starts to accelerate again, back to where it was in 2014. The question is, what alternative should they switch to?

E-cigarettes are still a popular option – according to Public Health England they’re now the UK’s top choice among smokers who want to quit. It’s possible that, if people like ASH stop talking nonsense about them, the number of smokers switching to them every year could rise again. On the other hand, it’s also possible they could be overtaken by Heat not Burn. In fact I think that’s very likely.

When it comes to quitting smoking, e-cigs have been a game changer. The number of smokers in Britain is falling faster than it ever has before, even though fewer people are buying nicotine gum or using NHS quit services. They’re not ideal for everyone, though. Some smokers find them too complicated; others just want something that tastes like their favourite cigarette.

Is Heat not Burn the future?

I think a lot of smokers who aren’t interested in e-cigs are going to be very interested in HnB, for a couple of reasons. Firstly, a device like iQOS isn’t as simple as a cigarette – what is? – but it’s a lot less complicated than a high-end e-cig. Secondly, HnB can recreate the taste of cigarette smoke almost perfectly and that’s important to a lot of people. Many vapers love the array of new flavours they can use, but there are also plenty smokers who just want something that tastes like the smoke they’re used to. E-cigs are never going to recreate that flavour – they just don’t work that way – but PMI have spent a lot of money making sure iQOS tastes as much like a Marlboro as possible, and it’s paid off.

If you want to see how well it’s paid off, just look at Japan. iQOS launched there three years ago, and as of last month it’s taken 13.3% of the country’s nicotine market. It’s already broken even, paying for the enormous cost of developing it, and it isn’t even on sale in most countries yet. E-cigs have been growing fast, but not that fast.

It doesn’t stop with iQOS, either. As well as its direct competitors, like Glo and the new Lil from KT&G, there are more products due on the market soon. A couple of paragraphs back I asked what’s as simple as a cigarette. Well, PMI’s next product is. Using the same concept as RJ Reynold’s Revo, but apparently working much better, these are exactly as easy to use a cigarette. Just take it out the pack, light the end – which contains a charcoal heating pellet – then, when you’re finished it, stub it out in an ashtray. If it works as well as PMI are hoping, this could be even bigger than iQOS.

There’s a lot going on in the world of HnB right now, with new products appearing and existing ones being rolled out into new markets. There’s also a lot of opposition from the usual suspects in tobacco control, and that has the potential to put smokers off trying HnB for themselves. If we’re lucky, however, smoking could more or less disappear from the UK before 2030, and it won’t be plain packs or nagging health campaigns that do it; it will be e-cigs and heated tobacco products.

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Beyond iQOS and Glo – What other options are there?

Beyond iQOS

Over the last few months this site has been focusing quite heavily on iQOS and its BAT rival, Glo. We make no apologies for that; they’re both excellent products, they’re either on the market or will be soon, and we think millions of smokers are going to enjoy them as a healthier alternative to traditional cigarettes. If you’re interested in switching to heat not burn, iQOS is probably your best option in most countries. Glo isn’t widely available yet, but we can expect BAT to start rolling it out beyond its Japanese test market as soon as they’ve ramped up production of NeoStiks.

We’re fair-minded people, though, and we don’t want to give Philip Morris and British American all the publicity, so this week we’re going to look at a few less well known products that are either available, have come and gone or are planned for the near future. Some of them are promising; some of them are flops. But we think they deserve some attention anyway.

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V2 Pro

The V2 Pro was originally released about three years ago, and although it’s never really taken off it’s survived and gone through several upgrades. The standard models use a proprietary magnetic connector to let you switch between different atomisers, which included a conventional e-cigarette tank and a loose leaf version. That has some power limits, though, so V2 have diversified their range and produced a dedicated tobacco vaporiser.

V2’s Pro Series 7 is a chunky but compact device about the size of a highlighter pen. Its oval body has a built-in battery, charged through a magnetic port, and at the other end is a removable mouthpiece. Pull that off and you’ll find a generously sized vaporising chamber that can be filled with your favourite loose leaf ingredient – we’d suggest a good pipe tobacco.

We haven’t managed to test the Series 7 ourselves (although we will if anybody wants to send us one) but it looks very promising. This could give the popular Pax 2 a run for its money in the loose leaf category.

iSmoke One Hitter

Similar in concept to the original V2 Pro, this is another pen-style vaping device that looks a bit like an eGo or Evod – but, instead of a clearomiser for e-liquid, it has a loose leaf atomiser that will hold almost a gram of tobacco.

If you’re looking for an affordable intro to HnB, this might be ideal. It only seems to be on sale in the USA right now, but the recommended price is a tempting $19.99. With traditional loose leaf devices averaging about $150 for a good one I’d be tempted to try this myself. It’s compact, looks simple and seems to do a pretty good job of turning tobacco into vapour without burning it.

Pax 3

We’ve talked about the Pax 2 before. It’s one of the most highly regarded loose leaf vaporisers out there, and has built a solid reputation for good build quality, excellent performance and durability(even if the $200 price tag is a bit steep). Now its makers have gone one better, and introduced the unimaginatively named Pax 3.

If the older model is too expensive for you, look away now; the Pax 3 costs an eye-watering $275. It delivers a lot for your money, though. As well as the high quality we’ve come to expect from this company it has some nice tweaks and a couple of completely new features.

The Pax 3 is mainly designed for “dry herbs”, but also works very well with hand-rolling or pipe tobacco. It has a capacious chamber that will hold enough tobacco to give you a satisfying vape session, plus the option to load a smaller amount and use a spacer to keep it well packed.

One issue many people had with the Pax 2 was the mouthpiece overheating, but a new design in the 3 fixes that. It keeps the bottom-mounted heating chamber, which also means the vapour has a chance to cool slightly before reaching your mouth.

Finally, the Pax 3 can now be controlled and adjusted through an iOS or Android app. Which lets you adjust the heating temperature to taste. This makes for a very versatile device, and if you don’t mind the price tag it’s hard to think of a better loose leaf vapouriser.

Ploom Model2

The original Ploom was developed by the people who now make the Pax series, but the technology and name were bought by JTO a couple of years ago and updated into the PloomTech. Some of the original Model 2 kits are still kicking around, though, and if you can get one they’re definitely worth a try.

Ploom 2 is similar to iQOS and Glo in that it uses proprietary tobacco inserts – but these are very different to the cigarette-like Heets or NeoStiks. Instead they’re tiny, bullet-shaped capsules made of heavy foil, which drop into the heating chamber and get punctured by the mouthpiece. A heating coil vaporises the tobacco, and you get a mouthful of aromatic fumes.

Overall this works pretty well – not as well as iQOS, but it’s less like a cigarette if that bothers you. The capsules come in a decent variety of flavours, too.

 

So will any of these devices take the heat not burn market by storm? If I’m honest here, probably not. None of them have the marketing clout behind them that Glo and iQOS do, and none of them are really as good either. The loose leaf devices are tarred with the illegal drugs brush – they work fine with tobacco, but tobacco isn’t what anyone sees you using one is going to think of. They can also be very expensive to buy. Of course you’ll then save on the cost of tobacco, but it’s still a lot of money to hand over for a small gadget.

It’s always worth keeping an eye on the market, though. This is a fast-moving technology, and with iQOS proving popular everywhere it’s available (and Glo doing very well in Japan, apparently) a lot of companies are going to try to move in. Most of them will fail, but there’s always the chance of some very nice products appearing. We’ll certainly be looking out for anything interesting!

 

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Heat not Burn UK exclusive – BAT Glo review

bat glo review

If there’s a bad thing about heat not burn it’s that the latest products aren’t widely available yet. That’s slowly changing as they roll out across new markets, but when we reviewed iQOS last summer it was only on sale in a handful of countries – and the UK wasn’t one of them. Obviously we were very excited about doing one of the first UK reviews of a product that’s turned out to be a real game changer.

Well, now we’ve done it again. British American Tobacco’s new Glo is only available in Japan and South Korea right now, but Heat Not Burn UK have managed to get our hands on one and, as promised, it’s now been through a full review.

You might remember that we did a preliminary review of the Glo a while ago. That was interesting, but it did have some limits. The main ones were that it was a borrowed device, there weren’t many sticks with it, and the person who actually had it was at the other end of a Skype conversation and half way down a bottle of wine. It did give an idea of what Glo was like, but couldn’t match up to actually having one right here to play with and use regularly for a couple of days.

Anyway, on to the review:

Hands-on at last!

Unlike the last time we reviewed a Glo, this one came with the full retail packaging. The lid of the sturdy box comes off to reveal the Glo itself in a plastic tray; lift the tray out and you’ll find another one holding a USB cable, cleaning brush and warranty card.

Glo, unpacked.

Glo looks and feels very different from the iQOS. Instead of a slim tube about the size of a medium cigar, it’s more similar to a single-18650 box mod. In fact, although I haven’t taken it to bits, I suspect that’s what powers it. The wider edge of its nicely round aluminium body is exactly the right size to hold an 18650.

The device feels well-made and solid, without being too heavy – it’s noticeably lighter than a slightly smaller box mod. The end caps are grey plastic, with a glossy finish on the top one. The top cap also has a cover that slides open to reveal the NeoStik holder. On the bottom there’s a micro-USB charging port and a small plastic flap with a ring of tiny holes in the middle. Closed, this allows enough airflow for the device to work; slide it towards its hinge and let it go, and it springs open to allow access for the cleaning brush.

The bottom cover opens for cleaning.

Apart from that there isn’t a lot to see. Everything is operated by a single metal button on the front of the device, set in an LED-illuminated ring. Well, I say “everything” but there isn’t really much to control except for turning it on.

To use the Glo, all you have to do is slide the top cover back and insert a NeoStik into the hole. Push it down until there’s only about an inch sticking out the top – it sometimes seems to stick a bit near the bottom, but you won’t break it. Then all you have to do is press the button and wait.

Glo seems to heat up slightly faster than iQOS – probably because it only goes to 240°C, instead of 350°C – and you can easily tell when it’s ready. Firstly, the LED ring around the button progressively lights up; when it’s fully illuminated you’re ready to go. Just in case you get distracted the device will vibrate and buzz when it’s at running temperature. Then all you have to do is start puffing.

When the device thinks the stick is done it will vibrate again and turn itself off; just pull out the stick, dispose of it and close the top cover. If you use it the way you’d smoke it runs for long enough to take ten or a dozen puffs – just like a cigarette. The question is, does it deliver the same experience?

Using the Glo

My Glo came with two packs of NeoStiks, one each in Menthol and Bright Tobacco flavour, both carrying the Kent brand. I played with the device for a few days, vaping a menthol stick every couple of hours as a change from my e-cigs – my plan was to keep the regular tobacco sticks for a full-day trial, as I was never a menthol smoker. I also cut one of them up for the last article.

I have to say, though, the menthol sticks were pretty good. The taste and sensation they delivered were exactly like a Consulate or Marlboro menthol, so these sticks are a definite win. If you smoke menthols right now, I think you’re going to like the Glo.

Ready to go!

Anyway, last Friday morning I made sure the Glo was fully charged, put all my e-cigs away in a cupboard for the day, and broke out the bright tobacco sticks. I loaded one into the device, hit the button and waited for it to heat up. Then I vaped it.

Well, it was pretty good. It wasn’t like the high-tar cigarettes I used to like, but if you smoke Marlboro Gold it’s very close to that experience. There’s no shortage of nicotine hit, and the vapour replicates the taste of cigarette smoke very well.

One stick isn’t much of a test though; what I wanted to know was, could I use the Glo all day? Would it be satisfying enough to keep a smoker off the cigarettes? So, after my first stick, there were nineteen more to go. And I got through them all.

It worked, too. At no point did I feel that the sticks weren’t satisfying enough, and I usually sub-ohm 24mg e-liquid. I found myself reaching for the pack of sticks about every 40 minutes through the day. Using it was easy, too, and I didn’t find the short wait for it to heat up all that annoying. Once a stick is finished you can just drop it in the bin – there’s no need for ashtrays, and you won’t get flakes of ash all over the place either.

One thing I did notice was that there’s a distinct tobacco smell. By the end of the day my office smelled as if someone had smoked a couple of cigarettes in it. That was completely gone by next morning, though, with no stale aroma hanging around. Would it become more persistent if you used Glo every day? I don’t know the answer to that one.

Compared to iQOS the Glo isn’t quite as satisfying, probably because of its lower running temperature. To compensate, it’s a lot easier to use because you don’t need to worry about battery life so much.

When we first discussed the Glo, one interesting point was the claimed battery capacity. iQOS needs to be recharged frequently; the larger Glo packs in a lot more power storage, and BAT said a single charge would be enough to vape more than 30 NeoStiks. I admit to being sceptical about this, but it’s true.

After vaping a full pack of twenty sticks, the power indicator – that LED ring around the button again – showed the battery still had half its charge left. That’s pretty impressive, and means a single charge should keep a Glo in action all day.

Our verdict

Does Glo deliver exactly the same experience as smoking? Not quite – but it’s very close. If e-cigarettes don’t quite do it for you this gadget will definitely be worth a try when it starts appearing in your market.

iQOS and 100 HEETS £49