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Brand New ILUMA i Launching Soon!

Brand New ILUMA i Launching SoonReading Time: 2 minutes

We’re very excited to announce the arrival of the IQOS ILUMA i—the latest breakthrough in heated tobacco technology from Philip Morris International.

Launching officially on April 24, 2025, the IQOS ILUMA i will be available right here on our store. Initially it will be available in Midnight Black and Breeze Blue for just £59including 2 packs of TEREA to get you started.

This next-gen device builds on the bladeless SMARTCORE INDUCTION SYSTEM™ and introduces a range of upgrades for an even smoother, smarter, and cleaner experience.

What is ILUMA i?

What’s New with ILUMA i?

  • Smarter Design: A newly refined user interface and customizable features make the ILUMA i the most intuitive device in the IQOS family.
  • Pause Mode: Pause your experience for a maximum of 8 minutes.
  • Touch Screen:  Shows pre-heating status and time of experience remaining.
  • Induction Heating 2.0: Enjoy consistent taste and satisfaction with advanced internal heating—no blade, no ash, and no cleaning required.
  • Effortless Maintenance: The bladeless design means no cleaning, ever!
  • FlexPuff: Potentially up to 18 puffs per stick (up from 14 on the original IQOS ILUMA.)
  • FlexBattery: Depending on usage you may now get enough for 3 sticks per charge (up from 2 on the original IQOS ILUMA.)

This launch also celebrates 10 years of IQOS innovation—a decade of pioneering smoke-free alternatives designed for adult smokers looking to switch. We are very proud to say that we have been there pretty much for the entire 10 years.

Mark your calendar.

  • The IQOS ILUMA i goes on sale April 24, 2025.
  • Available in Midnight Black and Breeze Blue.
  • Priced at £59, including 2 packs of TEREA.

All customers will be notified by email the moment it’s available to buy.

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