
We’re very excited to announce the arrival of the IQOS ILUMA i—the latest breakthrough in heated tobacco technology from Philip Morris International.
Launching officially on April 24, 2025, the IQOS ILUMA i will be available right here on our store. Initially it will be available in Midnight Black and Breeze Blue for just £59—including 2 packs of TEREA to get you started.
This next-gen device builds on the bladeless SMARTCORE INDUCTION SYSTEM™ and introduces a range of upgrades for an even smoother, smarter, and cleaner experience.
What’s New with ILUMA i?
- Smarter Design: A newly refined user interface and customizable features make the ILUMA i the most intuitive device in the IQOS family.
- Pause Mode: Pause your experience for a maximum of 8 minutes.
- Touch Screen: Shows pre-heating status and time of experience remaining.
- Induction Heating 2.0: Enjoy consistent taste and satisfaction with advanced internal heating—no blade, no ash, and no cleaning required.
- Effortless Maintenance: The bladeless design means no cleaning, ever!
- FlexPuff: Potentially up to 18 puffs per stick (up from 14 on the original IQOS ILUMA.)
- FlexBattery: Depending on usage you may now get enough for 3 sticks per charge (up from 2 on the original IQOS ILUMA.)
This launch also celebrates 10 years of IQOS innovation—a decade of pioneering smoke-free alternatives designed for adult smokers looking to switch. We are very proud to say that we have been there pretty much for the entire 10 years.
Mark your calendar.
- The IQOS ILUMA i goes on sale April 24, 2025.
- Available in Midnight Black and Breeze Blue.
- Priced at £59, including 2 packs of TEREA.
All customers will be notified by email the moment it’s available to buy.