Posted on

We are three years old today!

Happy 3rd Birthday

Who do you think you are?

Welcome to heat not burn

Normally it would be thought a little bit pretentious to start bragging about a website’s age, but as we were one of the very first to embrace heat not burn technology we thought that we would take a look back at the massive growth experienced since we first started to talk about this new tech three years ago today when hardly anyone knew what it was.

First of all we explained how this newfound tech actually works as well as discussing the history of heat not burn throughout the years (spoiler alert: it was pretty crap in the early days.)

We then asked if heat not burn can actually help you quit smoking, and then we went on to do our very first product review which was a review of the PAX 2 vaporizer from Ploom. This would turn out to be the start of many reviews that this website would become famous for.

We looked at the link between heat not burn and e-cigarettes in January 2016 and then in February 2016 we asked the question how safe is heat not burn? In the summer of 2016 we also took a look at how safe tobacco vaporisers are closely followed by a post stating that the World Health Organisation had finally noticed heat not burn. As the WHO has an insane outlook towards some reduced risk products this was not a very good thing.

Summer 2017 we noticed that heat not burn was really starting to take off in South Korea, this has now spread to other Asian countries like Japan where many smokers have completely embraced it.

Late in 2017 we looked at options beyond iQOS and Glo, this is an impossible blog post to keep up-to-date because now in late 2018 there are new heat not burn devices appearing every single week, mainly from China. One thing is clear; China is getting better and better at producing quality devices, they are no longer the laughing stock that they were a couple of decades ago.

Moving into 2018 with a rare outbreak of sanity in New Zealand closely followed by some proper insanity from the USA where a faux epidemic has been manufactured in order to demonize a device called JUUL. Sadly these days JUUL are trying to appease these charlatans by demonizing certain flavours. That means that an e-cigarette company is attacking other e-cigarette companies because they think it will make them appear in a good light to regulators, some people never learn.

In June 2018 it was announced that British American Tobacco were investing a billion dollars in a heat not burn factory in Romania, showing exactly where they see their priorities lying in the future. They can see that people are moving away from traditional cigarettes, we’re not in the 1950’s any longer.

Reviews, our bread and butter.

Since that first review on 15th January 2016 we have reviewed over 20 different devices with that growing every single month, we are now getting approached all of the time by different companies keen to show off their wares. It seems like the majority of new devices are unsurprisingly coming out of China and it also looks like the de-facto tobacco stick option is the HEET.

Some highlights include reviews of the following: the original iQOS 2.4, the BAT Glo, an actual HEET, a BAT NeoStik, the Vapor 2 Pro Series 7, the PAX 3, the iBuddy i1, the XMAX Vital, the EFOS E1, the Lil from KT&G, a very handy and popular iQOS v Glo comparison, the NOS tobacco vaporizer, the VCOT from eWildfire, the follow-up to the Lil called the Lil Solid, the iQOS 2.4 Plus, the QOQ Honor, the Switch and just last week the Jouz.

All our reviews are very thorough and unlike other websites our reviews are honest. Although we do sell products from quite a few manufacturers (like PMI, Aspire and Vandy Vape) we will still give an honest appraisal of anything that comes our way.

There will be no shortage of reviews in the future because these days it seems like there is a new device coming out every week. We can’t review them all of course but we promise to review as many as we possibly can because we love doing reviews!


Pod Mods in the crib ma.

On 5th October 2018 we dipped our toes into the world of the Pod Mod (a.k.a Pod Vape) with a review of the excellent iQOS Mesh kit. We are now getting approached by other Pod Vape manufacturers and did an excellent review of the new Vype ePen 3 from British American Tobacco.

Pod Mods (Pod Vapes) are designed around convenience and in that respect are very much like heat not burn devices in that there is precious little pissing around. They are just about as easy as it gets and because of that many people love them.

We now sell a variety of pod mods right here on the website including the very popular iQOS Mesh.

Red heart shaped image

We heart Fergus.

We are very lucky here at Heat Not Burn UK to have an expert like Fergus who, having spent many years in the vaping world has embraced heat not burn technology, and because of that he writes excellent knowledgeable reviews to give the reader as much info as possible about the many different devices out there in 2018, along with any heat not burn news that comes along.

We would like to say a big thank-you to Fergus because he is the best in the business. Thanks buddy!


We don't take kindly

We don’t take too kindly to your types around here.

Also we have not been shy in criticizing people and organisations that have been very hostile towards HnB. There are some proper morons out there make no mistake about that. Just like e-cigarettes heat not burn is very much a disruptive technology. What that means is that they pose a threat to the status-quo, possibly affecting peoples careers in peddling snake oil for decades.

For many years quitting options for people included cold turkey (quitting unaided), patches, gums, inhalers and tablets. The problem is most of them were next to bloody useless, but there was lots of money to be made by large pharmaceutical companies and they pretty much had the entire playing field to themselves for many many years. That was until around 2010 when e-cigarettes came along, followed a few short years later by heat not burn products.

Both e-cigarettes and heat not burn have thrown a massive spanner in the works, which is why they are almost constantly under attack, usually by the people most at risk from their popularity. A lot of the stories unfortunately are complete bullshit but whilst heat not burn continues to become a very viable alternative to smoking these stories will continue and will only get worse as desperation sets in.

Media companies could help to debunk many of the lies but we live very much in a “clickbait” world and good news stories don’t get as many clicks as a sensationalist bad news one. You only need to take a swift glance at the Mail Online for confirmation of that.

We always try and be as honest as possible but just to add to our credentials we have a regular blog writer with a PhD and an expert in the harm reduction field, Carl V Phillips. Carl has written some excellent posts for us giving his expert opinion on projected growth for heat not burn, how the FCTC will declare war on heat not burn and a very good post on the COP 8 junket that took place in October 2018. We would like to thank Carl for his work so far and look forward to more articles from him in the future.

Well there it is, a bit of a summary of three years worth of effort, there is still so much more room for growth with the heat not burn market and we are very excited to be at the forefront of this new and improving technology. Here’s to the next 3 years!

Posted on

Heat not Burn news roundup – December 2018

heat not burn news December 2018

As you’ve probably noticed from the number of reviews we’ve had lately, things are pretty busy in the world of Heat not Burn. Most of the action is in the shape of new products, and we’ve been getting our hands on as many of these as possible so we can let you know what you’re like. That’s not all that’s going on, though. As HnB’s popularity grows, governments and the public health industry are really starting to sit up and take notice. My worry is that this is going to be e-cigarettes all over again; that a great new technology is going to be attacked by people who make a living out of complaining about cigarettes. Sure enough, there are signs of that happening in a few places around the world – but there are some more positive things happening too. Let’s have a look at the latest news from the wild and wacky world of heated tobacco products.

Altria scrap e-cigs, pin hopes on HnB

A big news item last week was that Altria, the company that sells Marlboro cigarettes in the USA, is ending production of its MarkTen and Green Smoke e-cig ranges. Altria say that this is because the products have a relatively poor financial outlook, and new FDA regulations mean it’s too slow and expensive to approve them. To replace the retired products the company is following a two-pronged strategy. One track is to buy a stake in pod mod maker JUUL Labs; the other is to become the US distributer for sister company Philip Morris’s iQOS if the FDA approve it for sale in the United States.

While we’re talking about iQOS, the latest version of the popular device has just been launched in South Africa. Available in Japan, Switzerland and Russia since mid-November, the updated system seems to be getting a rapid global roll-out. Unlike the 2.4 Plus, which gave the original iQOS design a facelift and some technical upgrades, the iQOS 3 is a completely new product. The basic concept is the same – a holder and a portable charging case – but both components are significantly different from the 2.4. The new PCC has a side-opening design rather than a flip top, and apparently some upgrades in battery capacity and charging speed.

On top of the iQOS 3, PMI have also released the new iQOS 3 Multi. While iQOS is the leading HnB product, it’s facing increasing competition from other devices, and they all use a different design concept. iQOS is the only popular system that uses a PCC and a holder that only has enough battery capacity to vape a single stick; all its rivals have larger batteries that store enough power to get through anywhere from eight to 30 HEETs. The iQOS Multi is aimed at users who prefer this; smaller than the complete iQOS 3, but a lot larger than the holder, its internal battery will last for around ten HEETs before it needs a top-up.

South African health nuts complain about iQOS 3

South Africa’s public health industry hasn’t wasted any time in criticising the iQOS 3 launch. Savera Kalideen, director of the National Council Against Smoking, was one of the first to start yelling. On the basis of no evidence at all, Kalideen claimed “Safer is not the same as safe. These products can still cause lung disease.” He demanded stricter regulations, although the government’s new Control of Tobacco Products and Electronic Delivery Systems Bill has already been criticised for making it harder to access reduced-harm products.

iQOS is also facing opposition in South Korea. In June the ministry of food and drug safety claimed that iQOS released higher levels of tar than a traditional cigarette. As tar is a combustion product, and HnB doesn’t involve combustion, this is pretty much impossible unless something has gone badly wrong. Needless to say PMI weren’t too happy, and asked the ministry to release the details of any testing that had been carried out. The ministry refused, and PMI are now suing. The ministry is complaining, but still refuses to back up its claims with evidence.

It’s not all bad news from South Korea though. Heat not burn is the most popular reduced harm option there, with iQOS, BAT’s Glo and the locally made KT&G Lil range all enjoying strong sales. South Korea is an interesting market. Some vapers who’re opposed to HnB claim that iQOS has only sold so well in Japan because e-cigs are almost impossible to buy there. However they’re widely available in South Korea – but HnB is still leading the reduced risk market.

PMI aim to protect farmers

It’s important to remember that tobacco harm reduction doesn’t just affect smokers – it can have impacts a long way from there. For example a HEET contains a fraction of the tobacco a cigarette does. As more smokers switch, demand for tobacco is going to fall sharply. That’s potentially very bad news for tobacco farmers. Although the public health industry tends to smear everyone involved in making cigarettes, HEETs or e-liquid as “big tobacco”, the truth is that almost all tobacco is grown by independent farmers. Anti-tobacco activists don’t care what happens to these farmers, but PMI South Africa chief Marcelo Nico says the company is working with suppliers to help farmers find alternative crops. That way, PMI’s goal of moving all smokers over to safer products won’t cause economic damage to farmers.

So overall, it looks like we’re getting the predictable reaction from public health nuts about HnB – they hate it. Of course they do, because they make a living from harassing smokers, and HnB has already converted a lot of smokers. From the public health point of view there are only two ways to react to it; suppress the technology so smokers keep smoking, and can keep being victimised, or claim it’s just as bas as smoking so they can continue persecuting users. Unfortunately, politicians listen to these clowns – even when the science is showing clearly that they’re wrong. If Heat not Burn fans want to avoid the sort of regulations and bans that are being applied to e-cigs, they need to start writing to their politicians now.

Posted on

A chorus of idiots

Hold my light

Personally I’m a fan of Philip Morris International’s “Hold My Light” campaign. I’ve been advocating for tobacco harm reduction for years, and it’s good to see PMI throw their weight behind the same cause. Campaigns like this have the potential to make a huge difference, and I think they should be encouraged.

If you missed it, Hold My Light is a multimedia campaign aimed at encouraging smokers to give up and switch to reduced-harm products. The centrepiece was a four-page advert in the Daily Mirror, backed by a website, video and other promotional material, and the theme was the simple message that if you smoke, it’s better to quit. You wouldn’t think that would be at all controversial, would you? Well, you’d be wrong.

Despite Hold My Light saying exactly the same thing as they’ve been saying for decades, anti-tobacco activists have greeted the campaign with an absolute shitstorm of criticism and abuse. Starting the day of its launch, PMI have been bombarded with wild accusations and hysterical conspiracy theories from a collection of people who really should know better, but very obviously don’t.

Cancer Reasearch UK

Cancer craziness

First up, we have George Butterworth from Cancer Research UK. I’ve been involved with vaping advocacy since 2013, and I know that among vapers there are some pretty mixed feelings about CRUK. The charity does generally support vaping as a safer alternative to smoking, but on the other hand it also tends to back more restrictions on what we’re actually allowed to vape. CRUK was a big fan of the EU’s notorious Tobacco Products Directive, for example, despite being repeatedly warned the law would take a lot of very good products off the market. George Butterworth “welcomed” the TPD, claiming it would reassure vapers that e-cigs were safer than smoking. That’s an odd thing to say about a law that enforced health warnings on every e-cigarette and bottle of liquid.

Now he’s at it again. Butterworth, who’s been telling smokers to quit for years, is frothing with rage at PMI because they’re running a campaign telling smokers to quit. He accused the company of “staggering hypocrisy”, apparently because PMI still advertises its cigarettes in countries where people like Butterworth haven’t banned them from doing it.

What Butterworth doesn’t get is that PMI, being a publicly traded company, has a legal obligation to look after its investors’ money. That means selling products, of course, but you can’t expect someone who’s never had to make a profit to understand that. Instead he says “The best way Philip Morris could help people to stop smoking is to stop making cigarettes.”

Well, this just tells us that George Butterworth is a complete idiot. Hasn’t he learned anything from Prohibition, or the decades-long and totally failed war against drugs? If Philip Morris stop making cigarettes tomorrow, smokers will just buy them from somewhere else. If all tobacco companies stop making cigarettes tomorrow, say hello to a global explosion of organised crime that will make Al Capone and the Medellin cartel look about as serious as shoplifting a Kit Kat.

PMI can’t just stop making cigarettes, and anyone who understands anything about economics knows that. As long as a there’s a demand for cigarettes – and that isn’t going to change anytime soon – someone is going to be making and selling them. It can be regulated tobacco companies like PMI who pay tax and obey the law, or it can be organised crime. “Nobody” is just not an option.

Action on smoking and health

Pains in the ASH

And then there’s Action on Smoking and Health. I don’t like ASH at all; this is no secret. I’ve had a public run-in with their CEO, Deborah Arnott, and chest-poked a couple of her minions over their bullying, coercive approach to vaping, harm reduction and everything else they choose to stick their noses into. So guess what? Their reaction to the Hold My Light campaign annoys me too.

First out of the box to whine about the campaign was of course Debs Arnott herself, a sour-faced specimen with the general demeanour of a small-town traffic warden. Arnott claimed, bizarrely, that the campaign is an attempt to make an end run around the UK’s ban on tobacco advertising. I don’t have a marketing degree, but to me it seems like advertising a product by telling people to stop using it isn’t really the way ahead.

Arnott was followed by Hazel Cheeseman, ASH’s director of policy. I’ve met her too. More pleasant than Arnott but just as misguided, Cheeseman is an earnest-looking creature better suited to teaching small children than making policy. Describing the campaign as “simply PR puff,” Cheeseman suggested that if PMI were serious about achieving a smoke-free world they would stop opposing anti-smoking legislation that “will really help smokers quit”. What she means is nonsense like plain packs and display bans, which real-world evidence says don’t achieve anything, and of course ever-increasing punitive taxes.

Get real

Let’s get this straight: I have spoken to senior people at PMI (and other tobacco companies). I have been to the Cube at Neuchatel and seen the time and money PMI are investing in reduced-risk products. I have used those products myself, and I enjoy using them.

None of Cheeseman’s regulations would ever have stopped me smoking. Higher taxes? I’d just have bought cheaper food to free up some money. Graphic health warnings? I’d have worked to collect the full set, then frame them and hang them on my wall. Plain packs? I used a cigarette case anyway. These laws are all useless, because they’re written and lobbied for by nanny statist clowns who don’t understand how real people think.

The truth is that all the outrage being thrown at Hold My Light by the likes of Butterworth, Arnott and Cheeseman is just self-righteous indignation. How dare PMI break out of their bad guy stereotype! How dare they work towards the same goal as CRUK and ASH? And how very double dare they do it by selling products that real people actually enjoy using? At this point it doesn’t matter what PMI choose to do; it’s going to be wrong, simply because they’re the ones doing it. If they ignore harm reduction and just keep selling Marlboro they’re heartless and don’t care about their customers. If they try to persuade people to switch to safer products they’re hypocrites. Any time they do anything that satisfies one of their opponents’ demands, those demands will simply mutate into something new and probably ridiculous.

Well, I’m sick of people like Arnott and Butterworth sticking their oars in all the time. Who elected these people? What did they ever contribute to our lives beyond endless bitching and whining? By what right do they tell private citizens what they should or shouldn’t do? It’s time for them to shut up and live our own lives the way we choose.

One of the better choices we can make is to quit smoking. As much as I enjoyed smoking it really isn’t very good for you, so it makes sense to stop – just like PMI are saying. And if you want to do that by switching to one of PMI’s safer products, like iQOS or Mesh, don’t pay any attention to carping nobodies like Cheeseman; just go ahead and do it.

Posted on

PMI announce the new IQOS 3

iQOS Logo

Philip Morris Korea announce the iQOS 3 and iQOS 3 Multi.

On 23rd October 2018 Philip Morris announced two new devices in the heated tobacco market, called the iQOS 3 and iQOS 3 Multi. The iQOS 3 will replace the iQOS 2.4 Plus and the iQOS Multi looks like a completely new addition to the iQOS family.

Here at Heat Not Burn we are huge fans of both the original iQOS 2.4 and iQOS 2.4 Plus devices so as expected we are really exited by this announcement. What this tells the world is that Philip Morris are constantly innovating in a very dynamic heated tobacco market. It would be very easy for them to sit back for a while on the 2.4 Plus but they have already seen how quickly the likes of KT&G are innovating with their own Lil and Lil Plus heat not burn devices. Also there are rumours of another Lil upgrade coming soon and that means PMI have got to do this simply in order to keep up. Life moves pretty fast. If you don’t stop and look around once in awhile, you could miss it.

In terms of how it looks the iQOS 3 looks a lot like the 2.4 Plus but has had some minor tweaks including making the holder charge 40 seconds quicker. The iQOS 3 will also have the holder inserted into the charging unit via the side of the unit, we can’t see it making much difference although it does look very slick how the holder slides in. (fnarr fnarr!)

The iQOS 3 Multi looks to be based on the same design as the Lil, Lil Solid and BAT’s Glo, which means it will be a compact standalone unit with a built in battery and a small slider on the top of the unit to insert the HEET into. You can see what PMI are doing here, they are offering two options for people, either a holder with charger or an all-in-one, this is a very smart move offering the customer a choice between the two.

IQOS 3 CEO Statement

When is it going to be released?

Looks like it is being released into the South Korean market first in mid-November 2018, PMI have done this as that is one of their better performing markets, the South Koreans are absolutely loving heat not burn and will be all over this latest technical marvel.

It will get a European release very soon afterwards, and as soon as we are able to we will also start selling the iQOS 3 right here on this website!

This announcement is perfectly timed because it deflects attention from Philip Morris taking some flak recently for their “hold my light” campaign to convince smokers to switch from traditional smoking over to reduced risk products. They mainly got criticized by public health groups and cancer charities. Yes you read that correctly, Philip Morris are trying to get people to make the switch to a safer product and actually get criticized for it! This is the utterly whacky upside down world we are living in these days.

Expect more details on the iQOS 3 and iQOS 3 Multi on our blog as soon as we get more info on both devices.

iqos and 60 heets special offer