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iQos Review – How good is Heat not Burn anyway?

iQOS

Over the last two years Heat not Burn products have gone from being an experiment on sale in a few selected test markets to an increasingly mainstream product. Several devices are on sale or in consumer testing, and public awareness of the technology is growing fast. There are quite a few exciting systems out there now, but the global leader has to be Philip Morris’s iQOS.

iQOS is the latest incarnation of PMI’s heated tobacco stick concept. The basic idea is that a short, cigarette-like tube containing a filter and processed tobacco is inserted into the end of a small electronic device. The device heats the tobacco to around 350°C, hot enough to release a vapour but not to cause combustion.

Early versions of the technology didn’t do very well in testing, but modern batteries and charging systems have made a huge difference. The technology has caught up with PMI’s ambitions for the concept, and the new version is proving to be a big success. Japan was an early test market, and iQOS has already built up a 13% share of the country’s tobacco sales. Even better, almost all users were already smokers and over 70% of them have completely switched to iQOS.

Heat not Burn UK first managed to test an iQOS at the Global Forum on Nicotine in June 2016. That was only a short trial of a few sticks – not the best sticks, either – but it was enough to prove to us that this was a device with a lot of potential. Since then we’ve had a lot more experience of iQOS, including a visit to PMI’s research centre in Neuchatel to see how the tobacco-filled Heets are made. In fact this site is now offering some great deals on iQOS and Heets.

Introducing iQOS

iQOS itself is a very compact and sleek device. It’s much smaller than a modern e-cigarette, roughly the size of the battery from a vape pen. It’s also simple; there’s just an LED and a button. A hole at one end lets you insert a Heet. This isn’t built for hobbyist vapers, who love being able to fiddle and customise; it’s aimed at smokers who want something that’s as close as possible to being as simple as a cigarette.

The device feels solid and well made, and the body is covered in a soft, comfortable rubberised finish. It also comes with a personal charging case; after each session the iQOS slips neatly into the case, and the case’s battery tops up the charge in the device. That’s an essential feature, as we’ll see.

Heets – the cigarette replacement

The iQOS, for all its neat efficiency, is just a sophisticated heater. What really makes the system work is the Heets you feed iQOS with. These look like short cigarettes (although they’re very different inside) and come in packs of 20, so buying them is a familiar experience for any smoker. In fact so is handling them; apart from the length they look and feel exactly like cigarettes – so much that, five years after quitting smoking, almost every time I take a Heet out of the pack I instinctively stick it in my mouth.

Don’t do that. Instead, insert it into the hole at the top of the iQOS. It looks like this might be fiddly, but in fact the hole is shaped to make Heets easy to insert. There’s a bit of resistance for the last half inch, because a blade at the bottom of the hole will be slicing into the plug of tobacco. This blade heats up to create the vapour.

Once the Heet is in place, just press the button to turn it on. As soon as the LED starts blinking green, the heater is active. In less than a minute it will stop blinking and glow steadily. At that point all you have to do is start puffing. After ten or twelve puffs the LED will blink again, and the device will automatically turn itself off.

Does it work?

The big question, of course, is what it’s like to use. Can it really replicate the feel of smoking an actual cigarette? This is obviously going to depend on how much flavour, throat hit and nicotine the vapour provides, as well as how much vapour there actually is. The good news here is that iQOS can indeed replicate a cigarette pretty well; it’s certainly close enough to be a satisfying substitute.

I did have a few doubts after my first trial in Poland. I used to smoke Marlboro Red, and then when they became too weak and bland for me I switched to West Red, a terrifyingly harsh German brand. I was never a fan of light or menthol cigarettes, so of course the only Heets available for my first iQOS experience were mild menthols. That meant I found it less than satisfying, but I gave the device itself the benefit of the doubt and blamed it on the sticks.

It turns out I was right to do that, because when I next tried iQOS there were Amber Heets available; they’re a much stronger, plain tobacco flavour that’s quite close to a Marlboro. At that point I was totally convinced; this device works. The vapour it produces is rich and warm, there’s enough of it to satisfy a smoker (although it doesn’t compare to a modern high-powered e-cigarette) and it doesn’t leave much of a lingering tobacco smell either.

The best thing of all is how closely using an iQOS mimics smoking. Once you have a Heet in and warmed up, all you have to do is pick it up and puff. There’s no fire button to worry about, and no tank to refill. It also feels right. Of course, it’s larger and heavier than a cigarette – but it’s close enough that you can hold it like one. The filter on a Heet also feels exactly like a cigarette filter; in fact replicating the feel is really the only reason it’s there. You don’t need to get used to the feel of a hard metal or plastic mouthpiece.

The verdict

Overall, iQOS is a very impressive device. A lot of time and resources have gone into developing it, to get it as close to the smoking experience as possible. Its battery life is short, but the charging case gets round that easily. Using it is simple, efficient and satisfying. If you need any proof of that, just look at how many converts it’s picking up. iQOS is now on sale in over twenty countries, and there are already millions of happy users all over the world. If you want to quit smoking, but e-cigs don’t do it for you, this clever heated tobacco product is the way ahead.

 

This review, originally written in July 2016, has been revised and updated because we have a lot more experience of iQOS now.

 

Want to make the change today from years of smoking combustible cigarettes? Then click the banner below to be taken to our UK based online store where we are now selling the new iQOS starter kit complete with 60 HEETS for just £49! You will struggle to find a better deal on the iQOS than this. 😉

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We are now selling iQOS and HEETS.

Selling iQOS and HEETS

Heat Not Burn UK, not satisfied with being the most comprehensive blog in the world on everything there is to know about Heat Not Burn are now actually selling the superb iQOS system along with corresponding HEET tobacco sticks.

We currently have a special offer on all iQOS kits and that is the special price of just £49 for either a navy or white iQOS starter kit along with 3 packets of HEETS! The recommended retail price for the iQOS is £99 so our price of £49 for the starter kit and 3 packets of HEETS (60 sticks) is a fantastic offer!

Shipping is either with APC, Royal Mail or Royal Mail International and all orders are sent out very promptly.

Also every iQOS kit sold comes with a no-quibble 1 YEAR GUARANTEE too, click the banner below to be taken to our online store.

 

 

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Heat not Burn UK exclusive – BAT Glo review

bat glo review

If there’s a bad thing about heat not burn it’s that the latest products aren’t widely available yet. That’s slowly changing as they roll out across new markets, but when we reviewed iQOS last summer it was only on sale in a handful of countries – and the UK wasn’t one of them. Obviously we were very excited about doing one of the first UK reviews of a product that’s turned out to be a real game changer.

Well, now we’ve done it again. British American Tobacco’s new Glo is only available in Japan and South Korea right now, but Heat Not Burn UK have managed to get our hands on one and, as promised, it’s now been through a full review.

You might remember that we did a preliminary review of the Glo a while ago. That was interesting, but it did have some limits. The main ones were that it was a borrowed device, there weren’t many sticks with it, and the person who actually had it was at the other end of a Skype conversation and half way down a bottle of wine. It did give an idea of what Glo was like, but couldn’t match up to actually having one right here to play with and use regularly for a couple of days.

Anyway, on to the review:

Hands-on at last!

Unlike the last time we reviewed a Glo, this one came with the full retail packaging. The lid of the sturdy box comes off to reveal the Glo itself in a plastic tray; lift the tray out and you’ll find another one holding a USB cable, cleaning brush and warranty card.

Glo, unpacked.

Glo looks and feels very different from the iQOS. Instead of a slim tube about the size of a medium cigar, it’s more similar to a single-18650 box mod. In fact, although I haven’t taken it to bits, I suspect that’s what powers it. The wider edge of its nicely round aluminium body is exactly the right size to hold an 18650.

The device feels well-made and solid, without being too heavy – it’s noticeably lighter than a slightly smaller box mod. The end caps are grey plastic, with a glossy finish on the top one. The top cap also has a cover that slides open to reveal the NeoStik holder. On the bottom there’s a micro-USB charging port and a small plastic flap with a ring of tiny holes in the middle. Closed, this allows enough airflow for the device to work; slide it towards its hinge and let it go, and it springs open to allow access for the cleaning brush.

The bottom cover opens for cleaning.

Apart from that there isn’t a lot to see. Everything is operated by a single metal button on the front of the device, set in an LED-illuminated ring. Well, I say “everything” but there isn’t really much to control except for turning it on.

To use the Glo, all you have to do is slide the top cover back and insert a NeoStik into the hole. Push it down until there’s only about an inch sticking out the top – it sometimes seems to stick a bit near the bottom, but you won’t break it. Then all you have to do is press the button and wait.

Glo seems to heat up slightly faster than iQOS – probably because it only goes to 240°C, instead of 350°C – and you can easily tell when it’s ready. Firstly, the LED ring around the button progressively lights up; when it’s fully illuminated you’re ready to go. Just in case you get distracted the device will vibrate and buzz when it’s at running temperature. Then all you have to do is start puffing.

When the device thinks the stick is done it will vibrate again and turn itself off; just pull out the stick, dispose of it and close the top cover. If you use it the way you’d smoke it runs for long enough to take ten or a dozen puffs – just like a cigarette. The question is, does it deliver the same experience?

Using the Glo

My Glo came with two packs of NeoStiks, one each in Menthol and Bright Tobacco flavour, both carrying the Kent brand. I played with the device for a few days, vaping a menthol stick every couple of hours as a change from my e-cigs – my plan was to keep the regular tobacco sticks for a full-day trial, as I was never a menthol smoker. I also cut one of them up for the last article.

I have to say, though, the menthol sticks were pretty good. The taste and sensation they delivered were exactly like a Consulate or Marlboro menthol, so these sticks are a definite win. If you smoke menthols right now, I think you’re going to like the Glo.

Ready to go!

Anyway, last Friday morning I made sure the Glo was fully charged, put all my e-cigs away in a cupboard for the day, and broke out the bright tobacco sticks. I loaded one into the device, hit the button and waited for it to heat up. Then I vaped it.

Well, it was pretty good. It wasn’t like the high-tar cigarettes I used to like, but if you smoke Marlboro Gold it’s very close to that experience. There’s no shortage of nicotine hit, and the vapour replicates the taste of cigarette smoke very well.

One stick isn’t much of a test though; what I wanted to know was, could I use the Glo all day? Would it be satisfying enough to keep a smoker off the cigarettes? So, after my first stick, there were nineteen more to go. And I got through them all.

It worked, too. At no point did I feel that the sticks weren’t satisfying enough, and I usually sub-ohm 24mg e-liquid. I found myself reaching for the pack of sticks about every 40 minutes through the day. Using it was easy, too, and I didn’t find the short wait for it to heat up all that annoying. Once a stick is finished you can just drop it in the bin – there’s no need for ashtrays, and you won’t get flakes of ash all over the place either.

One thing I did notice was that there’s a distinct tobacco smell. By the end of the day my office smelled as if someone had smoked a couple of cigarettes in it. That was completely gone by next morning, though, with no stale aroma hanging around. Would it become more persistent if you used Glo every day? I don’t know the answer to that one.

Compared to iQOS the Glo isn’t quite as satisfying, probably because of its lower running temperature. To compensate, it’s a lot easier to use because you don’t need to worry about battery life so much.

When we first discussed the Glo, one interesting point was the claimed battery capacity. iQOS needs to be recharged frequently; the larger Glo packs in a lot more power storage, and BAT said a single charge would be enough to vape more than 30 NeoStiks. I admit to being sceptical about this, but it’s true.

After vaping a full pack of twenty sticks, the power indicator – that LED ring around the button again – showed the battery still had half its charge left. That’s pretty impressive, and means a single charge should keep a Glo in action all day.

Our verdict

Does Glo deliver exactly the same experience as smoking? Not quite – but it’s very close. If e-cigarettes don’t quite do it for you this gadget will definitely be worth a try when it starts appearing in your market.

 

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iQOS Update – What’s Inside A Heet

iQOS update

One of the most popular pages on this site is our review of Philip Morris’s innovative iQOS device. That’s not much of a surprise, because iQOS has probably had more publicity than any other Heat not Burn product and it’s also the most widely available. It’s steadily rolling out beyond the first test markets and can now be bought in the UK, Spain, the Netherlands and several other countries; before too long it will be available globally, and I think it’s going to be a huge success.

When Heat not Burn UK first tested the iQOS the only sticks that came with it were mild menthols. Those were not as satisfying as they could have been, but did prove the concept. Happily, during our visit to PMI’s research centre at Neuchatel a couple of months ago there was no shortage of them in all flavours, and I got the chance to try an iQOS with a full-strength stick. I’m happy to report that it was very close to the experience of smoking a Marlboro, and an excellent substitute in every way.

Sticky Stuff

Obviously, what made the difference between “Meh, this is okay” on the first iQOS test and “Wow!” on the second one was the sticks it was being fed with. That means it’s probably time to look at the sticks themselves in a bit more detail.

The baby cigarettes that go in the end of an iQOS were originally called HeatSticks, but they’ve now been rebranded as “Heets from Marlboro”. Currently Heets come in three flavours – Amber, which roughly equates to full-strength Marlboro Red; Yellow, a lighter Marlboro Gold; and Turquoise, the mild menthol version. As far as I can tell these all have the same nicotine content, and the only difference is in the flavour.

Anyway, I just called them baby cigarettes. They’re not. Yes, they look like baby cigarettes, and they come in a tiny pack of twenty, but you can’t stick them in your mouth and fire them up with your trusty Zippo. That just won’t work. Even if it did work it would be pretty pointless, because the whole idea is that you don’t burn the tobacco.

In fact there really isn’t a lot of tobacco in there to burn, anyway. Looking at a Heet, you can see that the filter seems to take up about three-quarters of its length:

There are quite a few bits in here.

Not Just Tobacco

It’s not quite this simple, but we’ll come back to that. What’s in the other quarter is the stuff that gets heated, and I’ve actually had the chance to watch it being made in the factory at Neuchatel. PMI made me promise not to put all their trade secrets on the internet, but I can tell you the basics. What they do is blend selected tobaccos to get the flavour they want, then grind them to a fine powder. This is then mixed with water and some other ingredients – vegetable glycerine to keep it moist and generate the vapour; natural cellulose fibres to bind it; and guar (a natural gum) to hold the whole lot together.

This liquid mixture is sprayed onto a conveyor belt, run through a dryer then peeled off in thin sheets. The brown stuff in the end of a Heet is those sheets, rolled up like tobacco leaves in a cigar. When you load a Heet into your iQOS a steel blade in the device cuts into the roll, and when the blade heats up it creates the vapour for you to inhale. That vapour is mostly VG, loaded with aromatic flavours from the tobacco – which is why iQOS can replicate the flavour of a cigarette in a way that e-cigs can never quite manage.

So what else is in a Heet? Well, it’s not just the filter. In fact the filter itself is very short, as you can see:

From left to right: The tobacco, hollow tube, PLA and filter.

The actual filter is even smaller than the plug of tobacco at the other end, and it’s really only there to give you the familiar feel of a cigarette filter. Because iQOS doesn’t produce all the harsh combustion compounds you get from a cigarette there’s no real need for much filtration, so it can be very short. In fact if it was much longer it would probably soak up a lot of the VG vapour that you want to inhale.

After the filter is a loose roll of PLA, a very stable, food-safe plastic material. This is what does the real work; it slows the vapour down without absorbing it, giving it time to cool to a more pleasant temperature before you inhale it. This takes up almost half the length of the entire Heet.

Between the PLA and the tobacco is a short length of hollow tube, made of a similar material to the filter. As far as I understand it this is mainly to keep the blade away from the PLA and give the vapour a clear path to start its journey through the Heet. Then finally, at the end, you’ll find that little plug of tobacco.

Small But Complicated

So a Heet might look like a cigarette, but inside it’s a bit more complicated. This, and the fact they’re so small, means they’re also trickier to make; PMI had to do some creative rebuilding of some old but reliable cigarette-making machines to come up with something that would make Heets.

All this effort has paid off, though. It might be tiny, but a Heet will give as many puffs as a full-size cigarette. If you get the strength that suits you those puffs are just as satisfying, too. I had a few lingering doubts about iQOS after my first experiment with it in Poland last year, but using an identical device with Amber Heets was a totally different experience.

What’s most exciting is that, while iQOS isn’t the first generation of this technology, it’s still at a relatively early stage; there’s a lot of potential for development in there. I’m increasingly sure that HnB products like this have a very bright future in front of them.

If you are thinking of making the switch then please visit our online store today, click the banner below for more details. We sell everything you need to get you started and at a fantastic price too, come and try the future today!

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Buy an iQOS with 60 HEETS for just £49.

Here at Heat Not Burn UK we are very passionate about harm reduction and that is one of the reasons that we have embraced the iQOS more than any other heated tobacco device, it is in our own humble opinion the best heated tobacco device currently on the market bar none.

Well we have now teamed up with a very good UK dealer and are able to offer up a fantastic deal on the PMI iQOS.

The deal we are able to offer is a complete iQOS starter kit in either navy or white complete with 3 packs of HEETS (60 sticks) for the fantastic price of only £49. The R.R.P of the iQOS is £89 and the cheapest you can get HEETS for is around £7 so this deal would normally be retailing at around £110 but right here on this website you can get that all for just £49 for a limited period.

If you are fed up of smoking traditional cigarettes then this is the perfect opportunity to take advantage of a great offer. PMI (Philip Morris International) already know that the traditional cigarettes days are numbered, why not come and join the revolution?

All iQOS starter kits are genuine, come with a one year “no quibble” guarantee, our shipping is fast and our customer service is second to none, what’s not to like?

As for the HEETS they are available in 3 different flavours: Amber is for the smoker who prefers the full strength taste, yellow is more of a smoother flavour and for any fans of menthol then our Turquoise HEETS are perfect!

Also if you are just looking for genuine HEETS on their own we sell them too and you can buy a carton of ten packs for just £70, which works out at £7 a pack.

Click here to be taken to our online store!

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BAT invests a billion dollars in Romanian HnB factory

HnB Factory

There’s been a lot of talk recently from opponents of Heat not Burn – including, regrettably, some of the less intelligent vape reviewers – about how the technology has already peaked. Growth has slowed, they say; fewer smokers are switching to HnB, and the market is already saturated. It’s true that iQOS sales in Japan have slowed over the last quarter, but does this mean the great heated tobacco experiment is fizzling out?

Well, I’m not convinced. Has iQOS reached market saturation in Japan? It might have done. That wouldn’t really be a huge surprise. After all, iQOS is the first generation of HnB that’s really gone mass market. Maybe all the Japanese smokers who feel like switching have done so already, and sales are going to fall back to existing users replacing their devices. This happens when a new product disrupts an existing market.

What’s the good news?

Japan isn’t the only market for HnB, though – not by a long way. iQOS, the most widely available product, is now on sale in most of Europe as well as in Asia, but it hasn’t hit the huge US market yet. It’s still going through FDA approval, but if it gets there (and it probably will) millions more smokers are likely to switch. Then there’s Glo, which so far is only available in selected countries. Maybe KT&G will release their Lil outside South Korea – and I hope they do, because I have one on my desk right now and it’s excellent.

Then, of course, there’s the technology itself to consider. HnB has been around since the 1990s at least, but iQOS, Glo and Lil are the first generation of really effective devices. Compare that with e-cigarettes for a moment. The first really effective, widely available e-cig was probably the JoyeTech eGo. Now compare an eGo with today’s entry-level devices. There’s a bit of a difference, isn’t there? Well, iQOS and Glo are the eGo of heated tobacco.

Philip Morris, British American Tobacco, Japan Tobacco International and others are all working to improve and refine the technology that’s gone into their existing HnB systems. Over the next few years we can expect to see improved versions appearing – devices that will be even easier to use, come even closer to the experience of smoking a cigarette, and reduce the harm even more. A lot of smokers who weren’t quite convinced by the first generation of products will decide to switch once something even better is on the market.

Again, this is exactly what we saw with vaping. I found my first e-cig on a market stall in Kabul. It was an old-style three piece cigalike, and it was bloody awful. There was no way a device like that was going to replace my smoking habit, which seeing as 200 Marlboro cost a whole $10 in the PX was pretty heavy. On the other hand it did work just fine to keep nicotine deprivation at bay on my regular seven-hour flights home, so it was enough to keep e-cigs in my mind. Later, when I decided I really had to quit smoking, I found an eGo-C kit and that was actually good enough to do the job. What I’m using now, of course, blows an eGo – or a Marlboro, for that matter – right out of the water.

Growth to come

Anyway, I don’t think the market for Heat not Burn products has peaked, or even come close to its full potential. And, it seems, neither do British American Tobacco. I can say that pretty confidently, because BAT have just announced that they plan to spend a billion dollars upgrading one of their factories and turning it into their European centre for HnB manufacturing.

Romania was the first European market for Glo – and also an early one for iQOS – and BAT already have an established manufacturing capability there. The company’s market share in Romania is around 55%, and to support that they have a large factory at Ploiești. This is the factory that’s going to benefit from that billion-dollar investment over the next five years.

BAT’s plan is to roll Glo out across more European countries in the second half of this year, and to do that they need a reliable supply of Neostiks – ideally a supply that doesn’t involve shipping them from Asia. The plan is for Ploiești to become the sole European manufacturing and supply centre for Neostiks. The plant already supplies the European market with pods for the iFuse hybrid device, so it looks set to become a major centre for BAT’s reduced-harm products.

A bright future

If BAT weren’t anticipating strong sales of Glo in Europe, they’d be very unlikely to spend €800,000,000 on the infrastructure to support those sales. Clearly they’re confident, and I think they’re right to be. Glo will suit a lot of smokers who just didn’t get on with iQOS. Personally I think iQOS comes closer to the taste and sensation of a cigarette, but that has to be balanced against Glo’s huge battery capacity. Both devices have their strong points and I think Glo is going to do well as it hits new markets.

I’m not the only one who thinks that, either. The Times made BAT last week’s Share of the Week, citing the company’s investment in reduced harm products as a likely source of future growth. PMI might have seen their profit growth slow along with iQOS sales in Japan, but investors can obviously see a big market waiting to be tapped into.

Meanwhile, BAT’s Ploiești factory is going to get an extra 7,000 square metres of manufacturing space and plans to take on an extra 200 people to work on the new production line. PMI are also expanding in Romania, spending over $500 million to convert a cigarette factory near Bucharest into a HEET factory. I don’t expect these to be the last HnB projects launched in Europe.

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There’s a new HnB study – and you should ignore it

new HnB study

I’ve been involved in e-cig advocacy for years, so I’ve seen some truly awful studies. It takes a lot to surprise me these days because I’ve seen it all: Badly conducted experiments, tortured statistics, misrepresented data and straight-out bad science. It isn’t often I find myself shaking my head at just how crap something is, but step forward anyway South Korea’s Ministry of Food and Drug Safety, because you’ve achieved it.

After Japan, South Korea is one of the biggest markets in the world for Heat not Burn products. For South Koreans, conventional vaping is just a niche hobby; if you want to quit smoking you go with HnB. The country is also one of the most varied markets. As well as the now-familiar iQOS and BAT’s newer Glo, there’s an indigenous competitor, too – the Lil from Korean Tobacco and Ginseng. We’re still waiting for KT&G to send us a Lil, by the way, but when they do you’ll be the first to know what it’s like.

UPDATE: We now have the Lil! Expect a review on this website in the very near future.

Anyway, lots of South Koreans like HnB. All three products are selling well despite recent tax rises on the tobacco sticks for them, and smokers seem to be switching in pretty large numbers. So, as you’d expect, people who make a living telling smokers to quit are getting annoyed that the tobacco industry is doing their job better than they can.

So the knives are out for HnB in South Korea, and the Ministry of Food and Drugs just decided to have another go. This time their weapon of choice is an “independent” report by a group of Korean researchers that claims HnB isn’t less dangerous than smoking. At this point I’m going to stick in a disclaimer and say that there’s no formal evidence that it is less dangerous than smoking. That’s going to take decades of research and data collection, and with the products being so new we obviously don’t have that yet. What we do know is that, according to absolutely everything we understand about toxicology, it would be very surprising indeed if they weren’t significantly safer.

The shocking details

So what does this report say? Well, nothing good. It’s basically a toxicological analysis of the sticks for all three of the devices on the market. The media aren’t reporting any details of the study – such as the methods it used or even who conducted it – so there’s no way to tell what sort of science is behind this, but going by the results it’s extremely poor.

The headline conclusion is that HnB is no safer than smoking because it has nasty chemicals in it. This is in fact true; HnB sticks – and the vapour they produce – do have nasty chemicals in them. The problem is that, while true, this isn’t actually very informative. As any toxicologist will happily tell you, almost everything has nasty chemicals in it. If the mere presence of nasty chemicals was actually a problem, none of us would live long enough to be born.

What matters is how much of those chemicals is present. This is often expressed as “The dose makes the poison,” and it isn’t exactly a radical new concept that the “independent researchers” weren’t aware of yet – it goes back to Paracelsus, and he died in 1541. Some public health activists might claim there’s “no safe level” of whatever they’re attacking this week – second-hand smoke, alcohol, sugar – but they’re talking rubbish. The fact is that there’s a safe level of anything – arsenic, cyanide, even plutonium. That safe level might be extremely low, but it does exist. No matter how toxic or carcinogenic something is, there’s a level below which it just isn’t going to do you any harm.

Obviously, if it’s above that level there is potential for harm, but it isn’t a simple harm/no harm binary. If you swallow slightly above the safe level of arsenic you might feel a bit ill, but you’re not going to die. Similarly, if you inhale slightly above the safe level of some of the chemicals in cigarette smoke your risk of some cancers may rise slightly, but it’s not going to skyrocket like it would if you were firing up 20 Bensons every day.

And the authors of this shoddy study totally ignore that fact. They accurately picked up on the fact that HnB tobacco contains some of the same carcinogens as any other tobacco, but they totally ignored the relative concentrations in the vapour – and that is the only thing that matters. If they’d done their job properly they would have analysed the relative quantities and estimated a relative risk for that; instead they just found some nasty stuff and said “Yep, just as bad!” Sorry, but there’s no excuse for that – and their own data blows their argument to bits.

According to the report, analysis of HnB tobacco sticks found that they contained “up to five” human carcinogens. Just to put that into perspective, cigarette smoke contains at least 33 and even a humble carrot has over a dozen. If this report shows anything it’s that using an HnB device is, at least in terms of cancer risks, about as dangerous as eating salad.

Grasping at straws

The team also looked at two other components of both smoke and vapour – nicotine and tar. This is where they really lost contact with reality. They claimed that two of the products they tested produced more tar than an actual cigarette. This is where I would really like to know how they carried out the experiment, because in normal use there is just no way this is true. Tar is a mixture of combustion products, produced when tobacco burns – and HnB devices don’t burn the tobacco. It’s easy to see this by comparing the filters of a used Heet and a smoked cigarette; it’s tar that turns cigarette filters brown.

As for nicotine, their complaint about that was that all three products contained as much nicotine as a cigarette. Yes, they do. They’re supposed to, because if they don’t the devices won’t do what they’re supposed to do – give smokers an acceptable alternative to cigarettes. Any alternative to smoking depends on delivering enough nicotine that smokers are satisfied and don’t reach for a cigarette to deal with their cravings. Basically, the study is criticising HnB for being fit for purpose.

So does this study raise serious concerns about the risks of heated tobacco? Well, I think you can already guess what I’m going to say about that, can’t you? No, of course it doesn’t. It’s picking up on something that we already knew – that HnB vapour does contain some carcinogenic substances, although fewer of them and at lower levels than smoke does. It’s a reduced harm product, after all. The whole point is that, even if the harm isn’t totally eliminated, it’s much lower than continuing to smoke. That’s what basic toxicology tells us – and any study that conflicts with basic principles of science is wrong.

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Heat not Burn news roundup – May 2018

heat not burn news

As you’ve probably guessed, the team at Heat not Burn UK take a keen interest in anything related to heated tobacco products, so we’re always watching the news to see if anyone’s saying anything we think you should know about. Sometimes we find a big story, and we’ll always let you know about that right away. Other times we just feel like giving you an update on what’s happening.

This week we couldn’t find any big stories to tell you about, so we’ve put together a few of the more interesting smaller ones. We think this is a good way to stay up to date on what’s happening, as well as warning of any threats that might be approaching. We can take it for granted that there will be threats; any vaper knows how vindictive the tobacco control industry can be. This week we’ve picked up one story about health warnings on HnB products, for example.

It’s not all bad news though. There’s some more good news in New Zealand’s bizarre iQOS court case, plus a study from Russia that looks very positive on the health front. Interesting times certainly lie ahead for HnB, but right now we’re feeling pretty optimistic about it all.

 

New Zealand gives up on Heet ban

One of the most positive HnB stories in April was the defeat of the New Zealand health ministry’s legal bid to ban Heets. Last May the ministry, for some bizarre reason, launched a court case against Philip Morris; their argument was that Heets fell under New Zealand’s ban on chewing tobacco, although they’re not actually supposed to be chewed.

It’s not clear why the ministry decided to do this; the case was brought under a 1990 law banning any tobacco product “described as suitable for chewing or any oral use other than smoking”. The law was specifically aimed at chewing tobacco, which carries a risk of oral cancer and sparked a series of health scares in the late 1980s and early 90s; no product like Heets was on the market at the time. However, the ministry came up with an eccentric interpretation of the law that would have banned Heets.

Luckily, Wellington District Court disagreed and threw the case out. They weren’t subtle about it either – the court basically told the ministry that what they were doing was the opposite of what the law was supposed to achieve. Of course, the ministry still had the option of appealing to a higher court.

This week’s good news is that they’ve decided not to do that. It seems that they’ve realised just how weak their legal position was, and backed down rather than face another defeat. This means Heets will stay legal in New Zealand, which is good news for the country’s smokers.

 

South Korea does something silly

South Korea has played a big part in the growth of HnB – after Japan, it’s one of the countries that has adopted the technology most enthusiastically, and BAT chose it as an early test market for their Glo. There’s also at least one indigenous Korean product, KT&G’s Lil /which we’re trying to get a hold of for a review). So at first glance it’s all looking pretty positive – but there seem to be political problems on the horizon.

Seoul’s Ministry of Health and Welfare has just announced that, from now on, HnB products will have to carry graphic health warnings in the packaging. These are the gory pictures that many countries already require on cigarette packets; now South Korea wants them on reduced-harm products too.

In fact graphic warnings were already required in South Korea, but some activists have complained that the image – a needle, representing drug addiction – was unclear. The new ones will show tumours. The ministry’s aim, unfortunately is to spread the message that HnB isn’t safer than smoking – despite all the evidence showing that it is.

 

PMI credits iQOS for growth

Philip Morris International announced a 9,4% revenue growth for 2017, and said this was down to demand for their iQOS device and the Heets it uses. According to CEO André Calantzopoulos the company’s HnB sales are projected to double in 2018. This is a positive sign for PMI’s ambition to establish itself as a leader in HnB, and gain an advantage over its competitors.

There are no guarantees,, though, and PMI shares fell by 17.5% in April following disappointing iQOS sales figures. Some people have interpreted this as a sign that the HnB bubble is already deflating: others aren’t so sure. So far Japan has accounted for the bulk of iQOS sales, and it’s possible that market is saturated for now – most of the smokers who want to switch could already have done so. If that’s the case there’s still a lot of potential for iQOS to sell well in other countries.

 

Science stacks up

HnB hasn’t been studied anywhere near as much as either vaping or smoking, but evidence of its safety is starting to build up. Anti-nicotine activists attacked the first studies because, although they were carried out by independent labs, they were funded by tobacco companies – a classic case of playing the man, not the ball. However, now there’s a new study that can’t be dismissed so easily.

Many governments are interested in the health risks of new tobacco products, and Russia is no exception. A few months ago Moscow seems to have asked a group of researchers to investigate, and their paper was released on the 7th of May. The results make encouraging reading.

The Russian team, from Kazan University, tested the urine of smokers, HnB users and never-smokers. What they found was that, in every case, levels of various toxins in the HnB users were comparable to what they found in the non-smokers – and much lower than in smokers. At the same time they found similar nicotine levels between HnB users and smokers. This backs up the existing evidence that HnB is an effective way of using nicotine that also eliminates most of the risks of smoking.

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Public health, e-cigs and heat not burn. Why all the hatred?

Public health

Keep smoking we need the money.

We have been monitoring the entire public health movement since 2015 and we have decided to impart our thoughts on what we think about the cult of public health.

Firstly it is fairly obvious that public health stop-smoking groups do not want people to stop smoking, because if everyone stopped smoking they would all be out of a job. But it is much more complex than that. Public health have to be *seen* actively trying to get people to stop smoking so that they can continue to get rewarded with enormous grants, usual funded by public money.

Until e-cigarettes came along the options on the market were truly dire, it mainly consisted of patches, gums and tablets. The patches and gums were truly woeful with around a 6% success rate. The tablets were more successful but had some shocking side effects including suicidal thoughts, leading to some people actually committing suicide. The classic scenario was the old “quit, relapse, quit, relapse” cycle with the patches and gums, people would try to quit using them then fail and go back to smoking for a while, then try again and fail again with the patches and gums, and so the dreadful cycle continued. Public health groups like the UK’s ASH (Action on Smoking and Health) wasted millions of pounds of public money for nothing, the smoking rate remained stubborn and refused to move…..then along came e-cigarettes and much more recently heat not burn.

By crikey these work!

The main reason that e-cigs and HnB work is because they both mimic the action of smoking perfectly, this is the reason they have been phenomenally successful, to be honest they are both brilliant inventions and in just a few short years we have seen the smoking rate start to fall after years of flat-lining. The smoking ban of 2007 we were told would vastly reduce the smoking rates, the smoking rate barely moved in the UK the preceding years. All the smoking ban did was shut down thousands of pubs and bingo halls, decimating communities and pit smokers against non-smokers, and generally make smokers feel like social pariahs.

E-cigs and heat not burn have really put the cat among the pigeons for the public health racket though, in the case of e-cigarettes it has basically been a grass roots movement and thousands have managed to quit smoking without any help from either the government or public health. It hasn’t cost the government a penny either, people are actually buying the equipment out of THEIR OWN MONEY. Even though they can get a prescription for traditional NRT such as the patches and gums for free, they don’t bother, they actually pay for e-cigarettes and heat not burn devices out of their own money. How can that be? Are these people crazy? They’re not crazy at all, the reason they are paying for e-cigarettes and heat not burn devices is because THEY WORK. It really is as simple as that. Not everyone will get on with e-cigs, some prefer the actual taste of the smoke that they’re used to and that is where heat not burn comes in. That is why there is a market for both e-cigarettes and heat not burn devices and why both will thrive despite all the fake news and cherry picked studies.

“Not enough evidence”/”We don’t know what’s in them” etc. etc.

So, back to public health, what do they do about these new modern devices? At first there was a kind of twitchy knee-jerk reaction and they immediately condemned them, seeing the possibility of hundreds of thousands of pounds of grant money going down the drain. It would have been a massive shock to them to see e-cigs doing what their NRT had manifestly failed to do for years (decades?) and that was to get people to actually stop smoking. First of all there was the old “we need more evidence” line, naturally as each year goes by with nobody dropping dead from vaping that argument weakens pretty quickly. You will still hear some of the more crazy people in public health trotting that line out in 2018 even though some early adopters have been vaping now for over 10 years. Another classic line trotted out is the famous “we don’t know what’s in them” with regards to the e-liquid, even though all e-liquid bottles are now required to list the ingredients.

The manufactured diacetyl scare.

They absolutely love to mention the study that found some diacetyl in certain e-liquids even though most e-liquids have completely removed diacetyl from their e-liquids and the amount of diacetyl found in the e-liquid was FAR LOWER than the diacetyl levels found in traditional cigarettes. These crackpots will clutch onto any straw that they can find. Diacetyl is thought to be responsible for a disease called “popcorn lung” a disease that popcorn factory workers used to get from years of breathing in the dust of this flavouring agent. It is also worth noting that there have been no cases of popcorn lung directly attributed to regular cigarette smokers, let alone vapers. This was another manufactured scare story bought to you by people that absolutely hate e-cigarettes.

Among many reasons that public health hate e-cigarettes is because public health didn’t invent them, if public health did invent them then they would be the best thing since sliced bread. The same goes for heat not burn, but heat not burn is even worse because they are primarily an invention of those EVIL BIG TOBACCO COMPANY BASTARDS.

Now we are seeing some public health orgs actually getting behind vaping, there’s a good chance that they are doing this so that they can take some credit for the drop in the smoking rate in the last couple of years. It’s very cheeky and dishonest but that’s what modern day public health do. They will do anything and everything that is required to keep the grant money rolling in.

How’s that MSA looking?

We have primarily been talking about UK public health organisations but over in the USA the rise of e-cigarettes and heat not burn are even more acute. There is something called the Tobacco Master Settlement Agreement (MSA) where tobacco companies have done a deal with individual US states. It’s basically a massive bribe whereby the state allows tobacco products to be sold so long as the tobacco companies pay that particular state vast amounts of money. Now e-cigs and heat not burn are starting to affect the MSA future projections because the payments are calculated in advance on projected cigarette sales, the more people that stop smoking traditional cigarettes the worse it is for those cosy MSA deals. This is why e-cigs are under constant attack in the USA including a de-facto ban by 2022 unless things change markedly. Heat Not Burn is currently going through a similar struggle, this is all part of the plan. Basically the “wrong” people are making money out of e-cigarettes and heat not burn.

There are going to be some massive battles ahead that much we can be sure of, but at the end of the day it always boils down to one thing and one thing only: money.

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EFOS E1 Review

EFOS E1

A few weeks ago we looked at the iBuddy i1, a new Heat not Burn device from China that uses the same Heets as Philip Morris’s iQOS. At the time I thought this was a sensible decision for iBuddy, as it saved them having to develop and distribute their own stick design. I also didn’t think PMI would mind too much; they might miss out on a few iQOS sales, but everyone who buys an iBuddy will need to get Heets for it, and PMI are the only people who sell them.

More recently I was sent another Chinese device that’s also designed to work with Heets; this is the EFOS E1, and I’ve spent the last week running several packs of Heets through it. How did it compare to the iBuddy and iQOS? That’s what I wanted to find out – and now I know.

 

Unboxing

The EFOS is, as I’ve come to expect, nicely packaged. The box has an outer sleeve, and once that’s been slid off the top flap hinges open to reveal the device sitting in the usual moulded plastic tray. That lifts out to reveal an instruction manual and, under it, another tray containing a USB cable and a cloth carrying bag for the device. It’s all nicely presented and gives the feel of a quality product.

The quality of the device itself isn’t bad either. The body is plastic, lozenge-shaped and fits nicely in the hand. On each long edge is a black plastic insert; one has four LEDs to show the charge status, and the other is helpfully printed with some basic information about the E1, including its battery capacity – 2,000mAh, in case you’re interested.

At the top you’ll find the only controls – a large button with an illuminated surround, and a sliding cover that can be pushed up to reveal the heating chamber. The heating chamber is interesting; instead of the iQOS’s blade, or the spike of the iBuddy, this is simply a metal chamber with perforated walls and base. It’s also set at an angle. When a Heet is inserted it’s sticking up about 30 degrees off the vertical, which looks a little surprising at first.

Overall the EFOS feels well put together for the $60 price. It is mostly plastic, but it seems robust enough and I didn’t manage to break anything while getting through four packs of Heets. The supplied accessories are good quality too, but it’s a pity no cleaning equipment was supplied – to keep it running properly, it’s probably a good idea to clean the heating chamber at least once in every pack of Heets.

 

Trying it out

My EFOS arrived with the battery about half charged, so the first thing I did was plug it in and top it up. This took a pleasantly short amount of time – just over an hour passed before all four LEDs were glowing steadily. Once that was done I opened a pack of Heets, loaded one into the chamber and then, after some initial embarrassment, flicked through the instruction leaflet to figure out how it works.

The other HnB devices I’ve tried so far are switched on by holding the button until it buzzes or flashes at you. The EFOS is slightly different; it takes three rapid presses to activate it. Once you’ve done that it will buzz and vibrate slightly, and the green LED surround of the button begins flashing. Then all you have to do is wait for it to heat up.

Waiting is never my favourite pastime, and I have to admit I was getting a little impatient by the time 30 seconds had passed. It vibrated again not long after that, though, and I took that as a signal that it was ready to use (which it was). So I took a puff, and it was a bit of a surprise.

Firstly I should say that the angled heating chamber is a great idea; it puts the Heet’s filter in a very natural position to vape. Next, the first puff I took was the best I’ve had from any HnB device I’ve tried so far. It was almost exactly like smoking a cigarette, with plenty of warm, well-flavoured vapour. It continued well for about the next eight or nine puffs, and then both flavour and vapour started to fall off sharply. The device will let you take up to 20 puffs from each Heet, vibrating again to warn you after the 18th; if you’re puffing slowly it will vibrate after five and a half minutes, and shut down in just under six. Personally, I think it would be better to limit it to ten or twelve puffs; 20 is just too much for a Heet.

This is just a minor issue, though. A bigger problem might be that the EFOS itself is too much for a Heet. When I took the first one out the chamber and looked at the end I was startled at how black the filling was. On closer examination this didn’t extend all the way up through the rolled tobacco sheet, but the tip of it – where it’s in contact with the heated base of the chamber – was pretty charred. I got a definite impression that the EFOS was great at the “Heat” part, but falling down slightly on the “not Burn” bit.

Some more flicking through the instruction manual revealed that it actually has two temperature modes, and I was running it in the (recommended) high temperature one. I changed to low temperature for a few Heets, by holding the button for three seconds while I waited for it to heat up, but found that performance fell off quite a lot. I did get more puffs from each Heet, but they much less satisfying.

 

Conclusion

The EFOS E1 is a very interesting device, and on high temperature mode it gives a great tobacco vape. Battery life is reasonable but not great; you’ll probably need to top it up after about ten Heets, and unlike iQOS it doesn’t come with a personal charger. The iBuddy i1, despite having a smaller battery capacity (1,800mAh) kept going for much longer between charges.

My real concern with the EFOS, however, is that I have a nasty suspicion the high temperature mode is burning some of the tobacco. That would certainly explain the great flavour, but it might defeat the purpose of using it in the first place. I still doubt it’s anywhere near as harmful as a lit cigarette, but if health is your top priority you might be tempted to go for an iQOS instead.

The end of this Heet looks suspiciously blackened…