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iQos Review – How good is Heat not Burn anyway?

iQOS

Over the last two years Heat not Burn products have gone from being an experiment on sale in a few selected test markets to an increasingly mainstream product. Several devices are on sale or in consumer testing, and public awareness of the technology is growing fast. There are quite a few exciting systems out there now, but the global leader has to be Philip Morris’s iQOS.

IQOS UK

iQOS is the latest incarnation of PMI’s heated tobacco stick concept. The basic idea is that a short, cigarette-like tube containing a filter and processed tobacco is inserted into the end of a small electronic device. The device heats the tobacco to around 350°C, hot enough to release a vapour but not to cause combustion.

Early versions of the technology didn’t do very well in testing, but modern batteries and charging systems have made a huge difference. The technology has caught up with PMI’s ambitions for the concept, and the new version is proving to be a big success. Japan was an early test market, and iQOS has already built up a 13% share of the country’s tobacco sales. Even better, almost all users were already smokers and over 70% of them have completely switched to iQOS.

Heat not Burn UK first managed to test an iQOS at the Global Forum on Nicotine in June 2016. That was only a short trial of a few sticks – not the best sticks, either – but it was enough to prove to us that this was a device with a lot of potential. Since then we’ve had a lot more experience of iQOS, including a visit to PMI’s research centre in Neuchatel to see how the tobacco-filled Heets are made. In fact this site is now offering some great deals on iQOS and Heets.

Introducing iQOS

iQOS itself is a very compact and sleek device. It’s much smaller than a modern e-cigarette, roughly the size of the battery from a vape pen. It’s also simple; there’s just an LED and a button. A hole at one end lets you insert a Heet. This isn’t built for hobbyist vapers, who love being able to fiddle and customise; it’s aimed at smokers who want something that’s as close as possible to being as simple as a cigarette.

The device feels solid and well made, and the body is covered in a soft, comfortable rubberised finish. It also comes with a personal charging case; after each session the iQOS slips neatly into the case, and the case’s battery tops up the charge in the device. That’s an essential feature, as we’ll see.

Heets – the cigarette replacement

The iQOS, for all its neat efficiency, is just a sophisticated heater. What really makes the system work is the Heets you feed iQOS with. These look like short cigarettes (although they’re very different inside) and come in packs of 20, so buying them is a familiar experience for any smoker. In fact so is handling them; apart from the length they look and feel exactly like cigarettes – so much that, five years after quitting smoking, almost every time I take a Heet out of the pack I instinctively stick it in my mouth.

Don’t do that. Instead, insert it into the hole at the top of the iQOS. It looks like this might be fiddly, but in fact the hole is shaped to make Heets easy to insert. There’s a bit of resistance for the last half inch, because a blade at the bottom of the hole will be slicing into the plug of tobacco. This blade heats up to create the vapour.

Once the Heet is in place, just press the button to turn it on. As soon as the LED starts blinking green, the heater is active. In less than a minute it will stop blinking and glow steadily. At that point all you have to do is start puffing. After ten or twelve puffs the LED will blink again, and the device will automatically turn itself off.

Does it work?

The big question, of course, is what it’s like to use. Can it really replicate the feel of smoking an actual cigarette? This is obviously going to depend on how much flavour, throat hit and nicotine the vapour provides, as well as how much vapour there actually is. The good news here is that iQOS can indeed replicate a cigarette pretty well; it’s certainly close enough to be a satisfying substitute.

I did have a few doubts after my first trial in Poland. I used to smoke Marlboro Red, and then when they became too weak and bland for me I switched to West Red, a terrifyingly harsh German brand. I was never a fan of light or menthol cigarettes, so of course the only Heets available for my first iQOS experience were mild menthols. That meant I found it less than satisfying, but I gave the device itself the benefit of the doubt and blamed it on the sticks.

It turns out I was right to do that, because when I next tried iQOS there were Amber Heets available; they’re a much stronger, plain tobacco flavour that’s quite close to a Marlboro. At that point I was totally convinced; this device works. The vapour it produces is rich and warm, there’s enough of it to satisfy a smoker (although it doesn’t compare to a modern high-powered e-cigarette) and it doesn’t leave much of a lingering tobacco smell either.

The best thing of all is how closely using an iQOS mimics smoking. Once you have a Heet in and warmed up, all you have to do is pick it up and puff. There’s no fire button to worry about, and no tank to refill. It also feels right. Of course, it’s larger and heavier than a cigarette – but it’s close enough that you can hold it like one. The filter on a Heet also feels exactly like a cigarette filter; in fact replicating the feel is really the only reason it’s there. You don’t need to get used to the feel of a hard metal or plastic mouthpiece.

The verdict

Overall, iQOS is a very impressive device. A lot of time and resources have gone into developing it, to get it as close to the smoking experience as possible. Its battery life is short, but the charging case gets round that easily. Using it is simple, efficient and satisfying. If you need any proof of that, just look at how many converts it’s picking up. iQOS is now on sale in over twenty countries, and there are already millions of happy users all over the world. If you want to quit smoking, but e-cigs don’t do it for you, this clever heated tobacco product is the way ahead.

 

This review, originally written in July 2016, has been revised and updated because we have a lot more experience of iQOS now.

 

Want to make the change today from years of smoking combustible cigarettes? Then click the banner below to be taken to our UK based online store where we are now selling the new iQOS starter kit complete with 100 HEETS for just £49.

iQOS and 100 HEETS £49

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We are now selling iQOS and HEETS.

Selling iQOS and HEETS

Heat Not Burn UK, not satisfied with being the most comprehensive blog in the world on everything there is to know about Heat Not Burn are now actually selling the superb iQOS system along with corresponding HEET tobacco sticks.

We currently have a special offer on all iQOS kits and that is the special price of just £49 for either a navy or white iQOS starter kit along with 5 packets of HEETS! The recommended retail price for the iQOS is £99 so our price of £49 for the starter kit and 5 packets of HEETS (100 sticks) is a fantastic offer!

Shipping is either with APC, Royal Mail or Royal Mail International and all orders are sent out very promptly.

Also every iQOS kit sold comes with a no-quibble 1 YEAR GUARANTEE too, click the banner below to be taken to our online store.

 

 

This post has been edited to reflect that our current offer is now an astonishingly low £49 for a limited time, the previous price of this offer was £89. Kiss my face!!

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Heat not Burn UK exclusive – BAT Glo review

bat glo review

If there’s a bad thing about heat not burn it’s that the latest products aren’t widely available yet. That’s slowly changing as they roll out across new markets, but when we reviewed iQOS last summer it was only on sale in a handful of countries – and the UK wasn’t one of them. Obviously we were very excited about doing one of the first UK reviews of a product that’s turned out to be a real game changer.

Well, now we’ve done it again. British American Tobacco’s new Glo is only available in Japan and South Korea right now, but Heat Not Burn UK have managed to get our hands on one and, as promised, it’s now been through a full review.

You might remember that we did a preliminary review of the Glo a while ago. That was interesting, but it did have some limits. The main ones were that it was a borrowed device, there weren’t many sticks with it, and the person who actually had it was at the other end of a Skype conversation and half way down a bottle of wine. It did give an idea of what Glo was like, but couldn’t match up to actually having one right here to play with and use regularly for a couple of days.

Anyway, on to the review:

Hands-on at last!

Unlike the last time we reviewed a Glo, this one came with the full retail packaging. The lid of the sturdy box comes off to reveal the Glo itself in a plastic tray; lift the tray out and you’ll find another one holding a USB cable, cleaning brush and warranty card.

Glo, unpacked.

Glo looks and feels very different from the iQOS. Instead of a slim tube about the size of a medium cigar, it’s more similar to a single-18650 box mod. In fact, although I haven’t taken it to bits, I suspect that’s what powers it. The wider edge of its nicely round aluminium body is exactly the right size to hold an 18650.

The device feels well-made and solid, without being too heavy – it’s noticeably lighter than a slightly smaller box mod. The end caps are grey plastic, with a glossy finish on the top one. The top cap also has a cover that slides open to reveal the NeoStik holder. On the bottom there’s a micro-USB charging port and a small plastic flap with a ring of tiny holes in the middle. Closed, this allows enough airflow for the device to work; slide it towards its hinge and let it go, and it springs open to allow access for the cleaning brush.

The bottom cover opens for cleaning.

Apart from that there isn’t a lot to see. Everything is operated by a single metal button on the front of the device, set in an LED-illuminated ring. Well, I say “everything” but there isn’t really much to control except for turning it on.

To use the Glo, all you have to do is slide the top cover back and insert a NeoStik into the hole. Push it down until there’s only about an inch sticking out the top – it sometimes seems to stick a bit near the bottom, but you won’t break it. Then all you have to do is press the button and wait.

Glo seems to heat up slightly faster than iQOS – probably because it only goes to 240°C, instead of 350°C – and you can easily tell when it’s ready. Firstly, the LED ring around the button progressively lights up; when it’s fully illuminated you’re ready to go. Just in case you get distracted the device will vibrate and buzz when it’s at running temperature. Then all you have to do is start puffing.

When the device thinks the stick is done it will vibrate again and turn itself off; just pull out the stick, dispose of it and close the top cover. If you use it the way you’d smoke it runs for long enough to take ten or a dozen puffs – just like a cigarette. The question is, does it deliver the same experience?

Using the Glo

My Glo came with two packs of NeoStiks, one each in Menthol and Bright Tobacco flavour, both carrying the Kent brand. I played with the device for a few days, vaping a menthol stick every couple of hours as a change from my e-cigs – my plan was to keep the regular tobacco sticks for a full-day trial, as I was never a menthol smoker. I also cut one of them up for the last article.

I have to say, though, the menthol sticks were pretty good. The taste and sensation they delivered were exactly like a Consulate or Marlboro menthol, so these sticks are a definite win. If you smoke menthols right now, I think you’re going to like the Glo.

Ready to go!

Anyway, last Friday morning I made sure the Glo was fully charged, put all my e-cigs away in a cupboard for the day, and broke out the bright tobacco sticks. I loaded one into the device, hit the button and waited for it to heat up. Then I vaped it.

Well, it was pretty good. It wasn’t like the high-tar cigarettes I used to like, but if you smoke Marlboro Gold it’s very close to that experience. There’s no shortage of nicotine hit, and the vapour replicates the taste of cigarette smoke very well.

One stick isn’t much of a test though; what I wanted to know was, could I use the Glo all day? Would it be satisfying enough to keep a smoker off the cigarettes? So, after my first stick, there were nineteen more to go. And I got through them all.

It worked, too. At no point did I feel that the sticks weren’t satisfying enough, and I usually sub-ohm 24mg e-liquid. I found myself reaching for the pack of sticks about every 40 minutes through the day. Using it was easy, too, and I didn’t find the short wait for it to heat up all that annoying. Once a stick is finished you can just drop it in the bin – there’s no need for ashtrays, and you won’t get flakes of ash all over the place either.

One thing I did notice was that there’s a distinct tobacco smell. By the end of the day my office smelled as if someone had smoked a couple of cigarettes in it. That was completely gone by next morning, though, with no stale aroma hanging around. Would it become more persistent if you used Glo every day? I don’t know the answer to that one.

Compared to iQOS the Glo isn’t quite as satisfying, probably because of its lower running temperature. To compensate, it’s a lot easier to use because you don’t need to worry about battery life so much.

When we first discussed the Glo, one interesting point was the claimed battery capacity. iQOS needs to be recharged frequently; the larger Glo packs in a lot more power storage, and BAT said a single charge would be enough to vape more than 30 NeoStiks. I admit to being sceptical about this, but it’s true.

After vaping a full pack of twenty sticks, the power indicator – that LED ring around the button again – showed the battery still had half its charge left. That’s pretty impressive, and means a single charge should keep a Glo in action all day.

Our verdict

Does Glo deliver exactly the same experience as smoking? Not quite – but it’s very close. If e-cigarettes don’t quite do it for you this gadget will definitely be worth a try when it starts appearing in your market.

iQOS and 100 HEETS £49

 

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iQOS Update – What’s Inside A Heet

iQOS update

One of the most popular pages on this site is our review of Philip Morris’s innovative iQOS device. That’s not much of a surprise, because iQOS has probably had more publicity than any other Heat not Burn product and it’s also the most widely available. It’s steadily rolling out beyond the first test markets and can now be bought in the UK, Spain, the Netherlands and several other countries; before too long it will be available globally, and I think it’s going to be a huge success.

When Heat not Burn UK first tested the iQOS the only sticks that came with it were mild menthols. Those were not as satisfying as they could have been, but did prove the concept. Happily, during our visit to PMI’s research centre at Neuchatel a couple of months ago there was no shortage of them in all flavours, and I got the chance to try an iQOS with a full-strength stick. I’m happy to report that it was very close to the experience of smoking a Marlboro, and an excellent substitute in every way.

Sticky Stuff

Obviously, what made the difference between “Meh, this is okay” on the first iQOS test and “Wow!” on the second one was the sticks it was being fed with. That means it’s probably time to look at the sticks themselves in a bit more detail.

The baby cigarettes that go in the end of an iQOS were originally called HeatSticks, but they’ve now been rebranded as “Heets from Marlboro”. Currently Heets come in three flavours – Amber, which roughly equates to full-strength Marlboro Red; Yellow, a lighter Marlboro Gold; and Turquoise, the mild menthol version. As far as I can tell these all have the same nicotine content, and the only difference is in the flavour.

Anyway, I just called them baby cigarettes. They’re not. Yes, they look like baby cigarettes, and they come in a tiny pack of twenty, but you can’t stick them in your mouth and fire them up with your trusty Zippo. That just won’t work. Even if it did work it would be pretty pointless, because the whole idea is that you don’t burn the tobacco.

In fact there really isn’t a lot of tobacco in there to burn, anyway. Looking at a Heet, you can see that the filter seems to take up about three-quarters of its length:

There are quite a few bits in here.

Not Just Tobacco

It’s not quite this simple, but we’ll come back to that. What’s in the other quarter is the stuff that gets heated, and I’ve actually had the chance to watch it being made in the factory at Neuchatel. PMI made me promise not to put all their trade secrets on the internet, but I can tell you the basics. What they do is blend selected tobaccos to get the flavour they want, then grind them to a fine powder. This is then mixed with water and some other ingredients – vegetable glycerine to keep it moist and generate the vapour; natural cellulose fibres to bind it; and guar (a natural gum) to hold the whole lot together.

This liquid mixture is sprayed onto a conveyor belt, run through a dryer then peeled off in thin sheets. The brown stuff in the end of a Heet is those sheets, rolled up like tobacco leaves in a cigar. When you load a Heet into your iQOS a steel blade in the device cuts into the roll, and when the blade heats up it creates the vapour for you to inhale. That vapour is mostly VG, loaded with aromatic flavours from the tobacco – which is why iQOS can replicate the flavour of a cigarette in a way that e-cigs can never quite manage.

So what else is in a Heet? Well, it’s not just the filter. In fact the filter itself is very short, as you can see:

From left to right: The tobacco, hollow tube, PLA and filter.

The actual filter is even smaller than the plug of tobacco at the other end, and it’s really only there to give you the familiar feel of a cigarette filter. Because iQOS doesn’t produce all the harsh combustion compounds you get from a cigarette there’s no real need for much filtration, so it can be very short. In fact if it was much longer it would probably soak up a lot of the VG vapour that you want to inhale.

After the filter is a loose roll of PLA, a very stable, food-safe plastic material. This is what does the real work; it slows the vapour down without absorbing it, giving it time to cool to a more pleasant temperature before you inhale it. This takes up almost half the length of the entire Heet.

Between the PLA and the tobacco is a short length of hollow tube, made of a similar material to the filter. As far as I understand it this is mainly to keep the blade away from the PLA and give the vapour a clear path to start its journey through the Heet. Then finally, at the end, you’ll find that little plug of tobacco.

Small But Complicated

So a Heet might look like a cigarette, but inside it’s a bit more complicated. This, and the fact they’re so small, means they’re also trickier to make; PMI had to do some creative rebuilding of some old but reliable cigarette-making machines to come up with something that would make Heets.

All this effort has paid off, though. It might be tiny, but a Heet will give as many puffs as a full-size cigarette. If you get the strength that suits you those puffs are just as satisfying, too. I had a few lingering doubts about iQOS after my first experiment with it in Poland last year, but using an identical device with Amber Heets was a totally different experience.

What’s most exciting is that, while iQOS isn’t the first generation of this technology, it’s still at a relatively early stage; there’s a lot of potential for development in there. I’m increasingly sure that HnB products like this have a very bright future in front of them.

If you are thinking of making the switch then please visit our online store today, click the banner below for more details. We sell everything you need to get you started.

iQOS and 100 HEETS £49

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Buy an iQOS with 100 HEETS for just £49.

Here at Heat Not Burn UK we are very passionate about harm reduction and that is one of the reasons that we have embraced the iQOS more than any other heated tobacco device, it is in our own humble opinion the best heated tobacco device currently on the market bar none.

Well we have now teamed up with a very good UK dealer and are able to offer up a fantastic deal on the PMI iQOS.

The deal we are able to offer is a complete iQOS starter kit in either navy or white complete with 5 packs of HEETS (100 sticks) for the fantastic price of only £49. The R.R.P of the iQOS is £89 and the cheapest you can get HEETS for is around £7 so this deal would normally be retailing at around £124 but right here on this website you can get that all for just £49 for a limited period.

If you are fed up of smoking traditional cigarettes then this is the perfect opportunity to take advantage of a great offer. PMI (Philip Morris International) already know that the traditional cigarettes days are numbered, why not come and join the revolution?

All iQOS starter kits are genuine, come with a one year “no quibble” guarantee, our shipping is fast and our customer service is second to none, what’s not to like?

As for the HEETS they are available in 3 different flavours: Amber is for the smoker who prefers the full strength taste, yellow is more of a smoother flavour and for any fans of menthol then our Turquoise HEETS are perfect!

Also if you are just looking for genuine HEETS on their own we sell them too and you can buy a carton of ten packs for just £70, which works out at £7 a pack.

Click here to be taken to our online store!

 

This post has been updated to reflect a price change in the offer, it was originally £89 for the deal, now the same deal is just £49. Jurassic Park!!

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Wikipedia – encyclopaedic or idiotic?

Wikipedia

Everyone’s familiar with Wikipedia – “the encyclopedia that anyone can edit”. It sounds like a great idea, doesn’t it? A vast, sprawling reference work that everyone in the world can add their knowledge to, with administrators and fact-checking mechanisms to make sure nobody’s contaminating it with nonsense. In theory at least, it should end up containing all the open-source information in the world and be constantly checked for accuracy by thousands of dedicated users.

The trouble is that’s not exactly how it works. If the topic of an article isn’t controversial, Wikipedia is generally pretty reliable. Apart from the odd intentional vandalism or clumsy editing by a well-meaning newcomer, both of which usually get removed pretty quickly, articles about places, objects or anything else straightforward tend to be accurate and informative. I do research every day and I regularly use Wikipedia; the articles themselves give a good overview, and there’s a handy list of references at the bottom so you can dig deeper and verify facts.

Where it gets complicated is when you start dealing with any subject that’s at all controversial. That’s when special interests slither out of the woodwork, whether it’s creationists, IRA supporters or political extremists, and start gaming Wikipedia’s tortuous rules to push their point of view.

The whole idea of Wikipedia is that everyone can edit, but in practice that’s not how it works. Apart from a few basic principles the rules for resolving disagreements are made by committee, and we all know the sort of person who likes to join unpaid committees. Unsurprisingly there’s now a mass of rules, guidelines, essays and procedures that would take a lifetime to read, so of course nobody reads them. That means nobody understands them except a hard core of dedicated fanatics, and this brings us neatly to the subject of tobacco harm reduction.

Meet the Medics

I used to be a pretty active Wikipedia editor, until I got banned a couple of years ago. Officially I got banned because I was paid to edit an article, but this isn’t actually against Wikipedia’s rules. The real reason was that I upset the key people in Wikiproject Medicine, a group that’s supposedly responsible for ensuring the accuracy of medical articles on Wikipedia. Because e-cigarettes can potentially have an impact on health, WikiMed has ruled that any articles on them have to obey the stringent rules they’ve created for medical content, and who gets to decide whether they obey those rules or not? Wikiproject Medicine, of course!

This is where the problems begin, because all the leading figures in WikiMed are fanatical opponents of tobacco harm reduction. The project is led by “Doc James” – Dr James Heilman – a socially inept GP from the wilds of rural Canada. Heilman is notable for his poor grasp of logic, even poorer grasp of the English language and a stubborn inability to admit that he might ever be wrong about anything. We’re talking about a guy who thought “A cup of coffee is drug” was a winning argument. Heilman is a complete idiot.

And, like any complete idiot who finds himself in charge of a committee, he’s assembled a collection of even worse idiots to help him out. There’s a Norwegian medical student who can’t spell “cigarette” – I am not making this up – and a few other people who’ve only escaped having personality disorders because they don’t have personalities. However the worst of the lot, by a long way, is the individual known as QuackGuru.

I don’t know what, if any, medical expertise QuackGuru has. He seems to have started on Wikipedia as an opponent of “alternative medicines,” an objective that I’m fine with, but somewhere along the way he became Doc James’s most devoted follower and, just to round off his uselessness, an anti-vaping zealot. On top of that he’s terrible at actually editing. His logic and English are both even worse than Heilman’s, and he has a maddening habit of just repeating the same obviously wrong statements over and over again. He also violates Wikipedia’s rules with monotonous regularity, and although he does get the occasional short suspension – usually just from specific topics – Heilman’s influence has protected him from the permanent ban he richly deserves.

A couple of years ago, until I was banned, I and a few others fought a long battle against the WikiMed clique to try to add some semblance of reality to the article on electronic cigarettes. This is unrelentingly negative; at one point a single paper by notorious Californian aircraft mechanic Stanton Glantz was referenced more than all the other sources put together. QuackGuru was a major source of the problems on the page, blindly applying simplistic definitions of Wiki rules to exclude any references that were positive about vaping. In the end even Heilman couldn’t protect him anymore, and he was banned from editing the page for a few months, but by that time most of the pro-vaping editors had been banned or given up in disgust.

Now it’s all happening again at the Heat not Burn page. Nobody in their right mind would say that an iQOS is a medical device, but WikiMed have claimed authority over it on the basis that it can have health effects. Well, so can a bunch of other things WikiMed doesn’t bother with – guns, for example, or cars. Both of these kill a lot more people every year than HnB ever will, but for some reason they’re not seen as medical subjects. Vaping and HnB are still just about niche enough that Heilman and his little bunch of cranks can take over, though, and that’s exactly what they’ve done.

Looking at the edit history for the HnB page, two names dominate the list – Doc James and, even more so, QuackGuru. For example, on 2 February there were eight edits made to the page; one by Doc James, one by a bot and six by Quack. Out of the last 50 edits, Quack as made 21 – often in rapid strings of minor edits, aimed at correcting the one before but actually making things worse with every attempt.

The Idiots’ Playground

About the only good thing about Quack’s atrocious sentence structure is that it obscures some of the terrible information in the article itself. The lead section says “There is no reliable evidence that (HnB) products are any less harmful than other cigarettes,” so I was already boiling with rage by the second line of the article – because HnB products are not cigarettes (got that yet, Vic?).

The first section in the body of the article is called “Health Effects”, and in the best WikiMed tradition it starts with an ad hominem smear attack on anyone who disagrees with Doc James – “Claims of lowered risk or health benefits for heat-not-burn tobacco products are based on industry-funded research”. Well so what? Why does it matter who funded the research? What matters is that it’s been peer-reviewed (it has) and the experimental methods and analysis have been found to be reliable (they are). Every medicine on the shelf at your local chemist’s was certified as safe thanks to “industry-funded research”, but you never hear anyone complaining about that.

Moving on, another of Quack’s trademarks starts to show up – his touching belief that “a scientist stated” is the same thing as evidence. It doesn’t matter what some Spanish doctor believes; what matters is what the research shows, and all the research on Heat not Burn shows that users are exposed to vastly lower levels of toxic substances. The first rule of toxicology is “the dose makes the poison”, so reduced exposure to toxins means less risk of harm.

The final section is titled “Regulation”, but as there are few regulations in place for HnB yet WikiMed have padded it with quotes from anti-harm reduction extremists. They even shoehorned in Stan Glantz’s lunatic suggestion that safer tobacco products be banned until tobacco companies stopped selling actual cigarettes. It seems none of these idiots have learned the lessons of Prohibition and what happens when you ban something a significant percentage of your population enjoys. As for Glantz himself, the suggestion that the safer products should be banned has to raise serious questions about his mental health.

 

Wikipedia can be a great resource, but it’s also a flawed one. The way it’s run creates immense problems for anyone who disagrees with the self-appointed cliques that dominate many areas of the site. Unfortunately tobacco harm reduction is one of those areas, so the world’s most popular encyclopaedia is also one of its most dangerous sources of anti-THR propaganda.

 

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Meet the JUUL menace

JUUL

Here at Heat not Burn UK we’re always interested in new reduced-harm tobacco products. As you’d expect we’re most interested in HnB devices, but we’re more than happy to have a look at anything else that comes on the market. One gadget we’ve wanted to take a look at for a while (but can’t, because it’s illegal in the EU) is JUUL, an ultra-compact e-cigarette that’s taken a huge share of the US market.

You might have heard of JUUL; it’s certainly been in the news enough recently. If you haven’t heard of it before, it’s a very small and sleek e-cigarette that uses unique disposable pods. The pods don’t contain standard e-liquid; instead the juice is based on nicotine salts extracted from leaf tobacco. This is supposed to give a fast nicotine hit that’s more like a cigarette than a normal e-cig. It also has a 56mg/ml nicotine content, which is why we can’t get them in the EU.

The JUUL device is tiny, slim and rectangular; the pods snap into one end and then all you have to do is take a puff. It has an automatic switch that fires the coil every time you inhale, giving an experience that’s as close to a cigarette as you can get electronically. Each pod has about as much nicotine as a pack of cigarettes and is designed to deliver 200 puffs, and the battery can be easily topped up with a USB charger.

So the JUUL is a pretty interesting little device, and it’s already picked up a hefty share of the US market – close to half of all e-cigs sold through convenience stores. That’s potentially a lot of smokers switching to a much safer alternative, so you’d expect the public health community to give it at least a cautious thumbs up, wouldn’t you? Oh wait; of course not. We all know not to expect much in the way of sense from public health types.

JUULmania

I’m not going to say that anti-JUUL hysteria has reached the level of the “Satanic Panic” in the 1980s, a frenzy of moral outrage about Satanic ritual abuse that saw dozens of nursery owners and employees arrested on suspicion of ritually sacrificing the children who had been entrusted to their care. It’s heading in that direction fast, though. There are daily articles from the USA, and they all follow a very similar – and totally ridiculous – theme.

According to the media, “Juuling” is an epidemic of nicotine use that’s threatening to turn the youth of America into addicts, zombies and probably communists. Schools are panicking at the thought of their students sneaking a puff in class, and nobody’s stopping to look at the actual evidence.

The panic seems to be caused by the design of the device itself. It’s very small, which the media usually translate into “easily hidden,” and thanks to its low power/high nicotine delivery mode, it doesn’t produce a lot of visible vapour. Although I’ve never tried one it seems like it would be the perfect stealth device, so I suppose it would be possible for kids to have a sly drag in class. What I’m not so sure about is why this is somehow worse than them smoking a crumpled Lambert & Butler behind the bike sheds at lunchtime.

What is JUUL anyway?

In any article on JUUL it’s obligatory to mention that “it looks like a USB stick”. It doesn’t, really; it’s longer and slimmer, and has a mouthpiece at one end – USB sticks don’t tend to have those, in my fairly broad experience of the things. Still, it’s small and oblong, so that’s close enough for the media and their public health puppet masters. Cue much hilarity.

In a classic case of over-reaction, one school district in Pennsylvania has banned real USB sticks from all its schools, apparently believing that this will stop students using an e-cig that vaguely resembles one. Officials from the district were falling over themselves to talk about how important this move was in preventing the JUUL epidemic; fortunately one maverick journalist asked them how many students in the district had actually been caught using a JUUL.

One.

That’s right; the school brought in a totally disproportionate ban, and splashed the story all over the media, because they caught one student with a JUUL. I’d say this was ridiculous, if it wasn’t pathetic. Or maybe it’s both. The point is, hardly any US high school students are using JUUL. Far more are using normal e-cigs, mostly basic vape pens, and almost all teens who vape are former smokers!

 

First do no harm

The whole point these clowns are missing with their moral panic is that the product they’re panicking about was specifically designed to help people who already smoke to move to a safer alternative. They should be grateful for this; thanks to JUUL and other e-cigs, teen smoking in the USA is at its lowest rate in a century. Kids who weren’t attracted to smoking aren’t going to be attracted to vaping, either: they’re not going to buy a JUUL. The target market is adults who smoke, and it’s worth pointing out that any kids who do get their hands on a JUUL are violating the company’s strict prohibition on sales to under-21s.

What worries us at Heat not Burn UK is that the same panic that’s grown up around JUUL is likely to spread to products like iQOS when the FDA finally gets round to allowing them onto the US market. I can predict the headlines already; they’re going to focus on the fact that all the leading HnB devices are produced by tobacco companies, and throw in some wild speculation about students putting spliffs in them instead of Heets (a few articles about JUUL claimed students were mixing drugs into the liquid, despite the pod design making this impossible).

I fully support people’s right to smoke if they want to, but there’s no denying that it isn’t the healthiest habit. Smokers should have a choice of safer and effective recreational nicotine products to move to if they choose. JUUL is one of those products; iQOS, Glo and the iBuddy are others. If harm reduction advocates start supporting some products but not others, instead of combining forces against the common enemy, we’ll be picked off one by one.

iQOS and 100 HEETS £49

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XMAX Vital- Cheapest gateway to HnB

Xmax Vital

XMAX VITAL

One of the best and one of the cheapest.

Even though we specialize in and sell the Philip Morris iQOS we are essentially a global heat not burn resource so we will also review other heat not burn products too, so on to the review.

When you buy a loose leaf vapouriser it’s very easy to fall into the trap marked ‘PAY MORE, GET MORE’. Though you often discover the rule that scientists have known for years. It’s called the law of diminishing returns.

Explained in simple terms, let us assume that you need a wristwatch. Well, you can go to Poundland and buy a perfectly functional watch for £1.00, or you can go to Geneva and buy a Hublot Big Bang Ayrton Senna Foudroyante for £25,000.00.

The point is that both watches will tell the time. Beyond that, it’s all downhill for the Hublot. The law of diminishing returns kicks in the minute you bore the arse off everyone by demonstrating how the Hublot can calculate F1 lap times to 100th of a second.

Anyway, I digress. So let’s get back to the review of the XMAX VITAL. This is an old piece of kit, first released in 2015. I bought mine in January 2017 for 35 euros. My usual HnB kits are the IQOS and a PAX2. I didn’t get around to opening the XMAX until January this year.

The XMAX comes in a metallic grey box. When you open the box you get your first view of the vapouriser. Below that is another section of the box which contains

  • The instruction manual
  • Replacement metal mesh screens
  • O ring seals
  • A cleaning brush
  • A micro USB cable and a pair of tweezers

Like a true man, I immediately threw the instruction manual in the bin and set about fetching the thing apart. This was easy. The whole of the insides are held together with 4 Philips head screws. And here’s where it got interesting.

First thing I noticed was the battery. A standard 18650 rated at 3.7V 2600mah battery is more than enough for almost 2 hours solid vaping at full charge and at 240˚C/464˚ F. Impressive for its time.

The Second thing is the size of the ceramic bowl. 1.6cm deep and 1.1cm wide. That’s a hefty load of tobacco. The air feed is from shark gill openings on each side of the vaporiser and then fed into the bottom of the bowl. All of the electronics are in a separate compartment. I will explain why this is so important at the end of this article.

Heat is via a heating element built into the ceramic bowl. This arrangement practically rules out the possibility of electronic shorts ruining your new toy. Very clever.

To start heating, you hold down the power button for 3 seconds and the OLED screen says ‘WELCOME’. It then starts to heat the bowl to the desired temperature.

Temperature control is in Centigrade or Fahrenheit, so it’s BREXIT ready. The temperature is simply selected, after you switch on the power, using the + or - button. The range of temperatures is from 100˚ C to 240˚C which is 212˚ F to 464˚F. You can also increase or decrease the temperature whilst the unit is functioning. You can also choose between a 5 minute and 10 minute heat session.

Heat up time from 15˚C to 180˚ C/356˚ F with a full bowl of tobacco is about 20 seconds. The unit then happily ticks away for 5 or 10 minutes, dependent on the duration you have pre selected.

The heat spread is consistent throughout the bowl, meaning there are no cold spots. I measured a 4˚C difference at 240˚C between the bowl wall and bowl centre. Again this is most impressive. My PAX 2 is far less accurate than the XMAX and has considerable variations in bowl temperature, sometimes in excess of 7˚C.

Getting the most from your Xmax

There are 4 main factors which you need to take into account here. They are as applicable to the Xmax as to other HnB loose leaf vaporisers. So we´ll look at each in some detail.

 

1.Choice of tobacco

The PH level of tobacco smoke is a determining factor in its acute toxicity. Cigarette tobaccos all vary, but a rise above 6.2 results in increased levels of Tobacco Specific Nitrosamines, Benzene, Cadmium and all of the other nasties contained in tobacco smoke.

Bright, Flue Cured and Virginia tobaccos produce a lower PH value of between 5.2 and 6.00. However, these levels increase as the cigarette is smoked. In any case, and apart from the carcinogens present in tobacco smoke, the main culprit is carbon monoxide. Any combustion of a carbon based substance will produce carbon monoxide.

Pipe tobacco on the other hand with both high and lower sugar content is less acidic than cigarette tobacco, and becomes progressively more alkaline during the course of smoking. This reduces the quantity of ´nasties` produced In the burn process. Apart, that is, from carbon monoxide.

As every smoker knows, pipe tobaccos are simply too irritating to be inhaled when burned. This is mainly due to the high alkaline content of the smoke. It also probably explains why pipe and cigar smokers suffer lower levels of lung cancer than cigarette smokers.

HnB circumvents almost all of these issues because the tobacco isn´t burned. There is no carbon monoxide and the levels of all known carcinogens are reduced either to practically zero or a figure so low that it is insignificant. As an example PMI have published open data science which concludes that their IQOS reduces toxic and carcinogenic produce by 90% to 95% when compared with the CR34 standard test cigarette. Those figures are about the same as e cigs.

So, you load up your XMAX with some Marlboro Red or Aromatic pipe tobacco, switch on your heating chamber and start to inhale. The first two or three puffs are OK, but suddenly the quantity of vape is reduced to a whisp and the flavour disappears.

 

2. In order to use any watch you need to be able to tell the time

Your first reaction to the above scenario is to turn up the heat. The XMAX in this regard is like some early Magnox Nuclear Reactor. So you crank up the heat to 464˚ F/ 240˚C and normal service is restored. Success? No. Why? Because tobacco combusts at 451˚F/232˚C.

You have to remember that temperature is the average energy of molecules in a system. If you need to know more about this have a look at the Maxwell Boltzmann Distribution Theory. Or get a life.

On the other hand, all that you really need to know is that even at 430˚ F/ 221˚C some tobacco will start to combust and you do not want that to happen, because once combustion starts you will be inhaling all of the same carcinogens found in a regular cigarette.

So stay away from high temperatures.

 

3. This is too complicated for me….

Bring on the Propylene Glycol PG. If you you use an ecig, or HEETS you are inhaling PG. It’s safe.

Most Vape shops sell PG and 500ml is less than a fiver. PG is used in ecigs and HEETS to replicate the “throat hit” you get when you smoke a normal cigarette.

Vape grade PG is about 80%PG and 20% water. It has a boiling point of about 250˚F or 121˚C .

If you like clouds of vapour, then bring on the Vegetable Glycerin VG which has the same boiling point as PG. Most good vape shops will sell this too, for about the same price as PG.

The only drawback to to VG is that it is used as a sweetener, so I recommend using more PG than VG. If you can’t get your PG / VG from your vape shop, then go to a chemist and get the Pharma grade stuff. Just remember to dilute it with water. Distilled is best.

4. Important.

Pharma grade PG and VG have a boiling point of 290˚C/554˚F. Such heat will burn all of your tobacco, your vaporiser, your house, you and the entire neighbourhood. And in the present political climate, should you have the misfortune to survive, you can expect to spend the rest of your days at GTMO in Cuba, learning advanced Arabic. So add 20% water.

You might want to increase the nicotine yield in your HnB aerosol. If so, splash out on a bottle of 50%VG 50% nicotine solution.

Oh, finally you will need a pipette or a syringe used for refilling ink cartridges. You can carefully discard the blunt needle.

None of this stuff is expensive and you are only going to be using small quantities anyway.

The Recipe

  1. Open your 30g pouch of tobacco.
  2. Extract 30ml of PG using your pipette or syringe.
  3. Layer the PG evenly across the top of your tobacco.
  4. Extract 20ml of VG using your pipette or syringe.
  5. Layer the VG evenly across the top of your tobacco.
  6. Wait 5 minutes, then finger mix the tobacco, PG and VG together for about 2 minutes.
  7. If adding nicotine do so in 5ml stages. Wait 5mins then finger mix.
  8. Wash your hands.

The first thing you will notice is that your tobacco pouch will be bulging at the seams. You are now ready to go. Half fill your bowl with the mixture. Switch on your XMAX, set your temperature and inhale.

The quantity of aerosol is more than adequate. The flavour of the tobacco is pronounced and well satisfying. Oh, the shark gills.Yes I nearly forgot. Any crud that has fallen out of the bottom of the bowl can be cleaned out by just blowing through the shark gills.

And this is where the XMAX scores. It scores because:

  • It is cheap, really cheap.
  • Whilst it doesn’t produce the same volume of aerosol as a PAX 2, its enough.
  • There is no connection between the electronic gizzards and the airflow.
  • Any excess moisture or dribble will not touch the delicate electronics.
  • It is easy and simple to use.
  • It produces better results than loose leaf vapourisers costing 10 times more than the XMAX

 

iQOS and 100 HEETS £49

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PAX3 – A better life through science

Pax3

PAX3 IT IS GOOD, BUT CAN YOU MAKE IT BETTER?

Los cojones del perro

When I bought my PAX3 I really didn’t know what to expect. Every review I’d read rated it as the best thing since, since……anything ever invented by man since the wheel.

I have always tried to dismissed hype. After all, advertising is just propaganda by another name. There are good advertisements and rubbish advertisements. There is great propaganda and bloody awful propaganda.

So, I eyed the contents of my PAX3 box with a great deal of scepticism. Is this really going to better than my PAX2? After all, 250 quid is a lot to spend on a vapouriser.

Ah well, in for a penny….And when I did open the box and emptied its contents over my table I was totally puzzled. I have never seen so many bits and pieces all together on one box. This is what I found.

  • The battery and heating unit.
  • Two mouthpieces (one raised and one flat).
  • A base plate (to seal the heating bowl)
  • A base plate combined with a half bowl space
  • A wax oven which fits on the base plate
  • A case
  • A magnetic charger
  • A manual

First of all I should explain that the PAX3 comes in two versions. I bought the most expensive one, and so far as I know, you don’t get all of the accessories with the base model which costs about £200.

 

RTFM

As most of my readers know, I usually throw the manual in the bin and immediately start to disassemble the kit inside the box. However, I didn’t do this on this occasion. Two reasons. First, my bin isn’t big enough to hold the manual. Secondly, the contents of the manual were written in plain and simple English. How many times have you bought something made in China and opened the manual to read something like this….

 

BENCH DRILL

OPERATE INSTRUCTION

PRODUCT INFORMATIC

It is of novel design. Small and exquisite bulk, handy carry. It adopts single phase series motor with high rotable speed. The cent of the product has no class to adjust soon with single kind soon two kinds. The operation please before the manual read……….and so on.

Well, you know how it is. So I was well pleased to be able to make sense of the manual. What´s more, you really should read the PAX3 manual, because to get the best out of a PAX3 you have to make some effort. If you are already the owner of a PAX3, then read on. If you want to read a full review then click here to read Fergus’s review. Then come back later.

 

A BETTER LIFE THROUGH SCIENCE

You have probably forgotten the difference between conduction and convection heating. There is no reason why you should have had to remember it after leaving school. But, to get the best out of your PAX 3 we are going to take you back in time. Way back. You are a 14 year old kid. Last two periods on a Friday afternoon. You are looking forward to getting home and watching the tele. Trouble is, there`s this old fart banging on about convection and conduction and you can hardly keep your eyes open.

Conduction and convection describe heat transfer. Conduction is motionless, like a hot dry iron. Convection needs liquid or gas to move the energy, like a steam iron, or a steam train.

All I´m going to say about this is that the PAX3 is a conduction vapouriser. That is to say, it heats your tobacco with radiant heat from the hot oven walls. Other Vapourisers heat your tobacco with super heated air and that is convection heating.

Both methods have their plus and minus points, but so far as we are concerned there are only 2 issues that matter.

  • Heat up time
  • Even temperature throughout the oven.

The heat up time with the PAX3 is fast for a conduction vapouriser, so that’s not a problem.

The variations in temperature inside the oven are miniscule. The PAX3 is outstanding in this regard. The older PAX2 was not so good. Temperature variations were above 5C, meaning you were forever having to stir your tobacco to get a decent vape. It also meant that there were hotspots inside the oven causing some of the tobacco to start combusting, whilst some remained “cold”. The PAX3 has sorted this out. This makes the PAX3 ideal for what follows.

 

A veces el remedio es peor que la dolencia 

However, sometimes the remedy is worse than the ailment. And in the case of the PAX3 the only problem is the size of the oven. It holds 0.3g which is not very much, and although the quantity is small it does produce a good vape, for a short while. So, how can we make it better?

If we could slow down the vapourising process, without affecting the flavour that would be perfect and it can be done. Here´s how.

PG and VG

Bring on the Propylene Glycol PG. If you you use an ecig, or HEETS you are inhaling PG. It’s safe.

Most Vape shops sell PG and 500ml is less than a fiver. PG is used in ecigs and HEETS to replicate the “throat hit” you get when you smoke a normal cigarette.

Vape grade PG is about 80%PG and 20% water. It has a boiling point of about 250˚F or 121˚C .

If you like clouds of vapour, then bring on the Vegetable Glycerin VG which has the same boiling point as PG. Most good vape shops will sell this too, for about the same price as PG.

The only drawback to to VG is that it is used as a sweetener, so I recommend using more PG than VG. If you can’t get your PG / VG from your vape shop, then go to a chemist and get the Pharma grade stuff. Just remember to dilute it with water. Distilled is best.

 

Important.

Pharma grade PG and VG have a boiling point of 290˚C/554˚F. Such heat will burn all of your tobacco, your vaporiser, your house, you and the entire neighbourhood. And in the present political climate, should you have the misfortune to survive, you can expect to spend the rest of your days at GITMO in Cuba, learning advanced Arabic. So add 20% water.

You might want to increase the nicotine yield in your HnB aerosol. If so, splash out on a bottle of 50%VG 50% nicotine solution.

Oh, finally you will need a pipette or a syringe used for refilling ink cartridges. You can carefully discard the blunt needle.

None of this stuff is expensive and you are only going to be using small quantities anyway.

The Recipe

  1. Open your 30g pouch of tobacco.
  2. Extract 30ml of PG using your pipette or syringe.
  3. Layer the PG evenly across the top of your tobacco.
  4. Extract 20ml of VG using your pipette or syringe.
  5. Layer the VG evenly across the top of your tobacco.
  6. Wait 5 minutes, then finger mix the tobacco, PG and VG together for about 2 minutes.
  7. If adding nicotine do so in 5ml stages. Wait 5mins then finger mix.
  8. Wash your hands.

The first thing you will notice is that your tobacco pouch will be bulging at the seams. You are now ready to go. Half fill your bowl with the mixture. Switch on your PAX3, set your temperature and inhale.

Let us know what you think.

 

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IQOS – The view of a vaper

iQOS logo

Back in 2015, I had the opportunity to try an early iteration of a heat-not-burn device. It wasn’t particularly good, but the technology intrigued me. Being a vaper, I wasn’t sure how I would view the product itself, but I know that vaping isn’t for everyone so having another alternative can only be a good thing, right?

Nifty box

I’m not entirely sure if PMI chose the name (IQOS) out of deference to Apple but, they did make sure that the presentation was good.

The IQOS all snug inside its box

What’s in the Box?

All the handy bits and pieces

Tucked under the product tray containing the IQOS pocket charger and the holder are the accessories. Mains adaptor for the USB charging cable, a cleaning device and a bunch of cleaning sticks. Oh, and a manual; which isn’t particularly clear on certain points which I’ll come back to.

Out of the box the pocket charger has approximately 50% charge which means you can get cracking immediately – if, like me, you’re the impatient sort.

Unfortunately, my very first try wasn’t all that successful. Partly because I’m impatient, but mostly because I was an idiot bloke that didn’t read the manual. You see I popped the HEET stick into the holder, pressed the button and waited for it to be ready. I took a few puffs and accidentally hit the button again essentially turning the device off.

This caused a minor problem as the device wouldn’t turn on again. I then didn’t take the HEET out correctly which left the plug of tobacco impaled on the heating blade. I later learned – through ‘reading’ the manual – that removal of a HEET requires the upper part of the holder to be pulled up, thereby lifting the entire HEET (tobacco plug included) off the heating blade.

The sleek IQOS holder and a HEET

The HEETS are, essentially, mini cigarettes. Unlike cigarettes, they don’t contain a lot of tobacco, which is, in fact, entirely the point. Unlike a cigarette, HEETS aren’t meant to be set on fire. The whole idea is that the special tobacco plug is heated to a specific temperature to give the user the taste and sensation of smoking, but without all the other stuff that comes from setting tobacco on fire.

IQOS in all its glory. Covered with grubby fingerprints too.

Using the device felt a little strange at first as I was inclined to try and hold it like a traditional cigarette; which you can’t. Not quite anyway.

Is it any good?

IQOS HEETS, Amber and Turquoise

I was lucky enough to be able to sample two of the HEETS ‘flavours’ – Yellow (roughly equivalent to Marlboro Light) and Turquoise (Menthol) and both tasted as I expected. The Yellow HEETS were smooth and full flavoured, while the Turquoise HEETS weren’t overpoweringly menthol (like some traditional cigarettes can be).

Both offered a warm tobacco taste which left a mild ‘just smoked’ aftertaste which wasn’t unpleasant.

During use, there is a mild tobacco scent which I found to be rather agreeable. However, I did notice a one thing missing. When smoking, there is a faintly audible cue when taking a puff, this isn’t present when using the IQOS. This isn’t necessarily a bad thing, it is just something I noticed. After all, IQOS isn’t meant to be an exact like-for-like to smoking, it is an alternative to smoking.

Final Thoughts

A few points to make here. During use, the flavour of the HEET does diminish after half a dozen puffs (give or take), and in some cases, it did taste slightly odd towards the end of the 6 minute (or 14 puff) cycle. This sensation seemed to become more prevalent the more HEET sticks used from a single pack of 20. With a freshly cleaned (or brand new) device, the taste lasts a lot longer.

With smoking, there is a necessity to set aside time to smoke a whole cigarette. The time taken does, of course, vary between individuals. With the IQOS, there’s a set limit of 6 minutes (or 14 puffs whichever comes first). Some smokers take longer than 6 minutes; especially when smoking roll-your-own tobacco which, when left unattended in the ashtray, goes out after a while – unlike a pre-made cigarette which just burns down to the filter.

The battery life of the pocket charger is very good. I managed to get three days of continual use from mine before I had to put it on charge. Sadly, a full charge for the pocket charger takes about 90 minutes. But that is offset by the fact that a full charge can last a few days – dependant on the use pattern.

Cleaning the IQOS holder is a bit of a faff. There are two options – the cleaning brush or the cleaning solution soaked q-tip. I found that using the brush followed by a q-tip rather than one or the other, gave me a better experience post-clean. It is recommended that the holder is cleaned after 20 HEETS are used, and there is a notification LED on the pocket charger to remind you to clean it.

The IQOS does a very good job of mimicking smoking in more ways than one. The slight smell during use, the taste and the sensation all contribute to a solid experience. Some may find cleaning the holder a pain, but it is, unfortunately, necessary to maintain the experience.

A surprisingly good experience at that.

iQOS and 100 HEETS £49