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Review – the new iQOS 2.4 Plus

iQOS 2.4 Plus
iQOS 2.4 Plus Box
A box, with my new iQOS in it!

Competition in the Heat not Burn market is beginning to pick up, as you’ll have noticed if you read this site regularly; over the last few months we’ve tested several interesting new devices, from both major tobacco companies and Chinese independents. At the retail level one product is still dominant, however – Philip Morris’s excellent iQOS.

iQOS is pretty widely available now, and it’s the top-selling HnB system around the world by a long way. Technology doesn’t stand still, though, especially for an innovative type of product like this, and some of the devices we’ve been looking at include features that the iQOS has lacked up to now. When competitors are coming out with new ideas (and new products) all over the place, standing still is a great way to wake up one morning and realise you’re not the market leader anymore.

Well, PMI clearly don’t want to be in this position, because for the last week I’ve been playing with a new toy – the iQOS 2.4 Plus. Like the Lil Solid from KT&G I reviewed a few weeks ago this isn’t an entirely new device; it’s an upgrade of the iQOS 2.4 I had already. It is a pretty significant upgrade though, so we thought it deserved another look.

The review

iQOS 2.4 Plus starter kit contentsThe 2.4 Plus comes in a sturdy and attractive cardboard box. Lifting the top off reveals the usual plastic tray with the two main components resting snugly in their little nests – the portable charging case (PCC), and next to it the actual holder. At first glance these look exactly like my old iQOS 2.4 does, but closer examination soon turned up a few differences. I’ll get back to those though.

Anyway the tray lifts out to reveal a cardboard cover that opens up to give access to the rest of the goodies. The first things you’ll find in there are a warranty card and a very comprehensive, well-illustrated user manual. Under those is a charger and cable, a two-part cleaning brush and a pack of ten cleaning sticks. Along with the three packs of Amber HEETs that came with my starter kit, it’s all you need to get vaping with the new iQOS.

The accessories really are identical to the ones that come with the older version, by the way. Then again, they’re all high quality and do their jobs perfectly. There’s no need for PMI to update them, so they haven’t.

Back to the 2.4 Plus itself, then. As I said, despite initial appearances it isn’t identical to the 2.4. The PCC and holder are pretty much the same, and in fact they’re interchangeable (more on that later), but the vital electronics have been completely overhauled for the new model.

The new PCC is a sleek unit a bit smaller than the average smartphone. It’s a very clean and simple design; there’s a flip-up top at one end, a micro-USB charging port at the other and a row of buttons and LEDs down one side. The top button flips the lid open so you can get at the holder; that and the new Bluetooth button are now finished in a nice gold colour. The third button is less obtrusive; it’s the power button, at the bottom of the row. This lets you power the whole unit down, although I never do this and I’ve never spoken to anyone who does. On the plus side, a quick press on this button will show you the PCC’s charge status.

Between the two gold buttons is a row of five bright white LEDs. The top one, easily recognised because it’s elongated, lights up to show that the holder is charging. The other four show how much charge is left in the PCC, in increments of 25%; they’re illuminated while the holder charges, when the PCC is plugged in or if you press the power button.

Let’s move on to the holder, then. When you press the top button on the PCC, the cap flips open in a satisfyingly positive way (I must admit, I just love the standard of engineering on this device). Under the cap is the holder, nestled snugly in its charging slot. Again it doesn’t look like much has changed, but there’s been a lot of work done on the innards.

iQOS 2.4 Plus holder with HEETSThe new holder is the same slim, lightweight unit as before, with a single LED-illuminated button (again coloured gold in the new model) to turn it on. It’s small enough to be held like an actual cigarette, and just light enough that I can even work with it balanced unsupported on my lip like an old-time journalist’s unfiltered Woodbine.

I should also mention that Bluetooth button. Pressing this lets you link the PCC to any Android device with a Bluetooth connection, and you can then manage it with the My iQOS app for Android. Unfortunately, so far this app only seems to be available in Switzerland, and the current language options are German and French. I speak pretty good German but I don’t live in Switzerland, so I haven’t been able to test it out so far. However, it should be rolling out more widely in the near future. As soon as it does I’ll download it and let you all know what it does.

Overall the iQOS 2.4 Plus is a familiar package, but a superbly engineered one. Externally it doesn’t look much different from older versions, but a device like this runs on its electronics and that’s where the upgrades have been made. So, what’s it like to use?

iqos 2.4 Plus and 60 heets 79 special offer

Vaping the new iQOS

With my shiny new iQOS fully charged I dug out the holder, plugged in an Amber HEET and held down the smart gold power button. After a couple of seconds the holder vibrated to let me know it was powered up and heating – a nice touch that I’ve seen on other devices, but was missing from iQOS before. At the same time the LED in the button starts to pulse; when it switches from pulsing to a steady glow (just under 20 seconds) you’re ready to vape. It would be nice if it vibrated again to let you know it was warmed up, but the white LED is bright enough to do that job anyway.

The actual experience of vaping the 2.4 Plus is very good. There’s plenty of vapour, it’s nice and warm, and the flavour is excellent. I tested it extensively with both Amber and Bronze HEETs (seven packs in total, if you’re interested) and the performance is just great. Apart from my first experience with mild menthol sticks I’ve always been impressed with the iQOS, and the 2.4 Plus carries on the good work.

iQOS 2.4 Plus Top ViewIt’s also extremely usable. Unlike all the other devices I’ve tested, iQOS relies on the PCC to recharge the holder’s small battery between HEETs. This lets the holder come as close to the experience of holding a cigarette as it’s possible to get, but it does impose a delay between HEETs as you recharge it. This has never been a big problem for me, but PMI seem to have put some work into fixing it anyway. The 2.4 Plus PCC takes just two and a half minutes to fully charge the holder.

I mentioned earlier that the components are interchangeable between the old and new versions, so out of curiosity I vaped one HEET then put the 2.4 Plus holder in the 2.4 PCC to recharge. It worked fine, too – but it took almost four minutes. If you want the new high-speed recharge you need to use the 2.4 Plus components together. On the other hand, if you have an extra holder for your 2.4 the new PCC will top it up while you vape the new one.

A single vaping session on the 2.4 Plus lasts for five and three-quarter minutes or 14 puffs, whichever you get to first. When you have 45 seconds or two puffs left to go the holder vibrates again, to let you know it’s planning to switch itself off and give you the chance to grab some last-minute nicotine.

One thing that I didn’t notice when I first started using an iQOS is that the top cap of the holder slides. A common theme in my reviews has been the annoying way the tobacco plug in a used HEET sometimes stays in the device when you pull out the stick – the VCOT is the worst offender for this. Well, that isn’t a problem at all with the iQOS 2.4 Plus. When you’re finished vaping all you have to do is push the top cap up half an inch on its rails, like the slide of a very small pump-action shotgun, and the HEET will be neatly removed from the blade every time. I put 140 HEETs through this gadget and didn’t have a single problem with them coming apart on removal. Again, it impressed me with how much effort PMI have put into making this a user-friendly device.

iQOS 2.4 Plus HolderFinally, let’s talk about battery life. I don’t know if the PCC’s battery capacity has been increased or if the new electronics handle it more efficiently, but it held out for an impressively long time. My 2.4 is close to fully discharged after one pack of HEETs; the 2.4 Plus, fast recharge and all, managed the best part of two packs. By the time it finally got down to 25% charge remaining there were 42 used HEETs neatly piled up in my ashtray.

The verdict

If you’re familiar with the iQOS already, well, this is an iQOS. You know roughly what to expect. However, it’s the best iQOS yet; the improvements make a real difference to the user experience, especially the fast charge from the new PCC. Even when I’m racing deadlines and getting through HEETs much faster than normal I never find myself impatiently waiting for the holder to recharge. The battery life is impressive, too; even if you’re a heavy user a single charge of the PCC should be enough to easily last you a day, and recharging it takes less than an hour.

Overall, the iQOS 2.4 Plus is a great device. I like several of the others I’ve tried out, but none of them come as close to the experience of smoking as the iQOS does. Part of that is ergonomic; the small, light holder can be handled pretty much like a cigarette, which makes it very easy to adjust. I get on fine with larger devices, but there’s no doubt the iQOS has a big edge in this department. On top of that it also delivers an excellent vape. Heets seem to have become the new standard, but they were designed for iQOS and they work outstandingly well in it.

If you already have an iQOS the new 2.4 Plus is an attractive upgrade, especially if you were thinking about getting another holder. Don’t; get the 2.4 Plus kit instead and take advantage of that super-fast charge. If you don’t already have an iQOS, but you’re looking for a safer alternative to smoking (or something closer to the smoking experience that e-cigs deliver), the best Heat not Burn device on the market just got even better – and you can get one here, along with three packs of HEETs, for just £79.

iqos and 60 heets 79 special offer

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We are now selling the new IQOS 2.4 Plus

IQOS 2.4 PLUS

We have been selling the excellent IQOS 2.4 for some time now but we are now very pleased to announce that we have now replaced that with the brand new all-singing and all-dancing IQOS 2.4 Plus.

There is of course nothing wrong with the 2.4 version that we have been selling for some time, it is just that Phillip Morris are always innovating so that they maintain their global position as the leading seller of quality heat not burn devices on the market today. Their dedication to improving an already superb product means that the IQOS 2.4 Plus is at the cutting edge of HnB technology.

IQOS 2.4 PLUS NAVY UNIT AND HOLDER

Here are the upgrades on the IQOS 2.4 Plus over its predecessor the IQOS 2.4:

  • The holder charges 20% faster.
  • The unit vibrates to alert the user that it is ready and vibrates again when you have 2 puffs or 30 seconds remaining.
  • Bluetooth enabled and can be linked to an App (Android only.)

Because of this upgrade we will no longer be selling the IQOS 2.4 but we are very happy to be able to say that we can sell this for the SAME PRICE of £79 for this new IQOS 2.4 Plus and 60 HEETS! This is a saving of £44 over buying them separately!

The iQOS is the result of major development from Phillip Morris in their quest to develop a reduced risk product for adult smokers to switch to and what we have here is a very nice well made device.

To read about what we personally think of the iQOS 2.4 Plus please take a read of our very thorough review that we did in October 2018.

When choosing HEETS we have 3 different flavours available, that is AMBER (Full), YELLOW (Smooth) and TURQUOISE (Menthol) or if you are not sure then why not go for the MIXED option and be sent 20 of each?

IQOS 2.4 PLUS SIDE PROFILE

For more information and to make a purchase please CLICK HERE to see our full iQOS range.

 

iqos 2.4 Plus and 60 heets 79 special offer

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We are now selling iQOS and HEETS.

Selling iQOS and HEETS

IQOS white and navy devices

Heat Not Burn UK, not satisfied with being the most comprehensive blog in the world on everything there is to know about Heat Not Burn are now actually selling the superb iQOS system along with corresponding HEETS tobacco sticks.

We currently have a special offer on all iQOS kits and that is the special price of just £79 for either a navy or white iQOS 2.4 Plus starter kit along with 3 packets of HEETS! The recommended retail price for the iQOS is £99 so our price of £79 for the starter kit and 3 packets of HEETS (60 sticks) is a fantastic offer!

Shipping is either with APC, Royal Mail or Royal Mail International and all orders are sent out very promptly.

Also every iQOS kit sold comes with a no-quibble 1 YEAR GUARANTEE too, click the banner below to be taken to our online store.

 

Now selling IQOS and HEETS banner

 

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iQOS Update – What’s Inside A Heet

iQOS update

One of the most popular pages on this site is our review of Philip Morris’s innovative iQOS device. That’s not much of a surprise, because iQOS has probably had more publicity than any other Heat not Burn product and it’s also the most widely available. It’s steadily rolling out beyond the first test markets and can now be bought in the UK, Spain, the Netherlands and several other countries; before too long it will be available globally, and I think it’s going to be a huge success.

When Heat not Burn UK first tested the iQOS the only sticks that came with it were mild menthols. Those were not as satisfying as they could have been, but did prove the concept. Happily, during our visit to PMI’s research centre at Neuchatel a couple of months ago there was no shortage of them in all flavours, and I got the chance to try an iQOS with a full-strength stick. I’m happy to report that it was very close to the experience of smoking a Marlboro, and an excellent substitute in every way.

HEETS LOGO

Sticky Stuff

Obviously, what made the difference between “Meh, this is okay” on the first iQOS test and “Wow!” on the second one was the sticks it was being fed with. That means it’s probably time to look at the sticks themselves in a bit more detail.

The baby cigarettes that go in the end of an iQOS were originally called HeatSticks, but they’ve now been rebranded as “Heets from Marlboro”. Currently Heets come in three flavours – Amber, which roughly equates to full-strength Marlboro Red; Yellow, a lighter Marlboro Gold; and Turquoise, the mild menthol version. As far as I can tell these all have the same nicotine content, and the only difference is in the flavour.

Anyway, I just called them baby cigarettes. They’re not. Yes, they look like baby cigarettes, and they come in a tiny pack of twenty, but you can’t stick them in your mouth and fire them up with your trusty Zippo. That just won’t work. Even if it did work it would be pretty pointless, because the whole idea is that you don’t burn the tobacco.

In fact there really isn’t a lot of tobacco in there to burn, anyway. Looking at a Heet, you can see that the filter seems to take up about three-quarters of its length:

HEET cut open showing inside
There are quite a few bits in here.

Not Just Tobacco

It’s not quite this simple, but we’ll come back to that. What’s in the other quarter is the stuff that gets heated, and I’ve actually had the chance to watch it being made in the factory at Neuchatel. PMI made me promise not to put all their trade secrets on the internet, but I can tell you the basics. What they do is blend selected tobaccos to get the flavour they want, then grind them to a fine powder. This is then mixed with water and some other ingredients – vegetable glycerine to keep it moist and generate the vapour; natural cellulose fibres to bind it; and guar (a natural gum) to hold the whole lot together.

This liquid mixture is sprayed onto a conveyor belt, run through a dryer then peeled off in thin sheets. The brown stuff in the end of a Heet is those sheets, rolled up like tobacco leaves in a cigar. When you load a Heet into your iQOS a steel blade in the device cuts into the roll, and when the blade heats up it creates the vapour for you to inhale. That vapour is mostly VG, loaded with aromatic flavours from the tobacco – which is why iQOS can replicate the flavour of a cigarette in a way that e-cigs can never quite manage.

So what else is in a Heet? Well, it’s not just the filter. In fact the filter itself is very short, as you can see:

Showing the separate contents of the HEET
From left to right: The tobacco, hollow tube, PLA and filter.

The actual filter is even smaller than the plug of tobacco at the other end, and it’s really only there to give you the familiar feel of a cigarette filter. Because iQOS doesn’t produce all the harsh combustion compounds you get from a cigarette there’s no real need for much filtration, so it can be very short. In fact if it was much longer it would probably soak up a lot of the VG vapour that you want to inhale.

After the filter is a loose roll of PLA, a very stable, food-safe plastic material. This is what does the real work; it slows the vapour down without absorbing it, giving it time to cool to a more pleasant temperature before you inhale it. This takes up almost half the length of the entire Heet.

Between the PLA and the tobacco is a short length of hollow tube, made of a similar material to the filter. As far as I understand it this is mainly to keep the blade away from the PLA and give the vapour a clear path to start its journey through the Heet. Then finally, at the end, you’ll find that little plug of tobacco.

iqos 2.4 Plus and 60 heets 79 special offer

Small But Complicated

So a Heet might look like a cigarette, but inside it’s a bit more complicated. This, and the fact they’re so small, means they’re also trickier to make; PMI had to do some creative rebuilding of some old but reliable cigarette-making machines to come up with something that would make Heets.

All this effort has paid off, though. It might be tiny, but a Heet will give as many puffs as a full-size cigarette. If you get the strength that suits you those puffs are just as satisfying, too. I had a few lingering doubts about iQOS after my first experiment with it in Poland last year, but using an identical device with Amber Heets was a totally different experience.

What’s most exciting is that, while iQOS isn’t the first generation of this technology, it’s still at a relatively early stage; there’s a lot of potential for development in there. I’m increasingly sure that HnB products like this have a very bright future in front of them.

If you are thinking of making the switch then please visit our online store today. We sell everything you need to get you started and at a fantastic price too, come and try the future today!

If you are an IQOS user already we are have an amazing five different HEETS flavours to choose from, click the banner below to see them all.

5 DIFFERENT HEETS FLAVOURS

HEETS LOGO

 

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We are looking for more HnB devices to review.

Heat not burn device review

As well as being a popular website to purchase from we are also a very good comprehensive review website for everything heat not burn related. We have over twenty reviews so far of heat not burn devices from all over the world. We are usually inundated with companies asking us to review their products but at the moment we are not quite so busy, so we are reaching out in this post.

Continue reading We are looking for more HnB devices to review.

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Heat not Burn UK Exclusive – AYI Review

AYI heat not burn

I think I’ve probably mentioned before that, outside of places like Philip Morris’s research lab in Neuchatel, I might just have the largest collection of Heat not Burn devices in the world. Although I’m mostly a vaper I actually have a lot more tobacco vaporisers than I do e-cigs.

Obviously the reason I have so many HnB gadgets is that people give me them to review, but to be honest I’d probably have started collecting them anyway at some point. By the time I started vaping in 2013 the technology was already pretty mature; within a few weeks of stubbing out my last cigarette I was using a variable-power mod and rebuildable atomiser. There have been a few tweaks since then, but I’m still using evolved versions of those devices.

Continue reading Heat not Burn UK Exclusive – AYI Review

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CBD Vaping – What’s it all about?

CBD Vaping

If you’ve been following this site for any length of time you’ll know that we’re all about nicotine and how to use it in safer ways. Our main focus is Heat not Burn systems, of course, but recently we’ve diversified a bit and started looking at pod systems and nicotine salt liquids, too. If it delivers nicotine without the harm of smoking, we’re happy to look at it.

So if we’ll look at any safer way of using nicotine, why not other drugs? Recently we were talking about the growing popularity of CBD – cannabinoid – vapour products, which a lot of people are now using for medicinal purposes. Traditionally, most people who use cannabinoids have gone for a variety of smoked products. Obviously we’re not supporters of these, because as well as involving inhaling smoke – which is bad for you – they’re also illegal. Vaped CBD, on the other hand, is a reduced-harm product, so we decided that was right up our street.

Continue reading CBD Vaping – What’s it all about?

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Tasmania Joins The Junk Science Olympics

Tasmanian Devil

Tasmania isn’t a place you tend to hear of much. Apart from giving us interesting animals like the Tasmanian devil it just sits there south of Australia being quietly… well, Tasmanian. Well, I wish it would keep doing that, because the latest news from the island is not good for Heat not Burn. It isn’t true either, but since when did that stop the media – not to mention the usual crowd of “public health” pests – from making a fuss?

A team of researchers led by Dr Sukhwinder Sohal of the University of Tasmania has just produced a study which, they claim, shows that vaping – whether with HnB products or conventional e-cigarettes – is just as bad for you as smoking.

Continue reading Tasmania Joins The Junk Science Olympics