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iQOS in the USA – Bad timing, or good luck?

IQOS in the USA

It feels like it’s taken forever, but iQOS is now on sale in the USA. Although it hasn’t officially launched yet, Philip Morris International’s first American iQOS Store has been in “soft operational mode” for almost three weeks now. The FDA granted iQOS a Pre Market Tobacco Authorisation back in April, so PMI haven’t exactly rushed to get the shop open, but it’s there now and Atlantans have the chance to legally try Heat not Burn for the first time.

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