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iQOS in the USA – Bad timing, or good luck?

IQOS in the USA

It feels like it’s taken forever, but iQOS is now on sale in the USA. Although it hasn’t officially launched yet, Philip Morris International’s first American iQOS Store has been in “soft operational mode” for almost three weeks now. The FDA granted iQOS a Pre Market Tobacco Authorisation back in April, so PMI haven’t exactly rushed to get the shop open, but it’s there now and Atlantans have the chance to legally try Heat not Burn for the first time.

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Just how safe is heat not burn?

Heat not burn safety

One of the things you’ll hear a lot from anti-smokers is that 70% of smokers want to quit. If you actually talk to smokers you’ll probably hear a very different answer. Most of them don’t want to quit at all, because the truth is they enjoy smoking. They know they should quit, because smoking is undeniably bad for your health, but that’s not quite the same as actually wanting to. If scientists announced tomorrow that they’d got it all wrong and smoking was completely safe, you can bet nobody’d be interested in quitting. The appeal of Heat not Burn products is that, potentially, they can offer the enjoyment of smoking without most of the health risks. That raises a crucial question: How safe are HnB products really?

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Can heat not burn help you quit smoking?

Quit smoking

So you want to quit smoking?

The technology that goes into a Heat not Burn device is interesting, and so is the history behind them. It’s easy to forget about why they were developed in the first place, though. Heat not Burn exists because cigarettes are dangerous – but people smoke them anyway. The whole idea behind the technology is to offer smokers an alternative, one that will simulate smoking but without the actual smoke. Here we will see if heat not burn can help you quit smoking.

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