A unique take on heat-not-burn
As research has highlighted, smokers tend to smoke because they enjoy it. I certainly did and probably still would if not for the eye-watering cost of smokes in the UK (not quite as eye-watering as Australia mind). While vaping and, of course, heat-not-burn have both come a long way in providing that enjoyment – aka the Pleasure Principle – to many smokers, there’s just too much faff involved with both product types. Can’t say I blame them to be fair, there is a level of faff with both but, and it is a big but, the level of faff coincides with the experience you are trying to get.