As research has highlighted, smokers tend to smoke because they enjoy it. I certainly did and probably still would if not for the eye-watering cost of smokes in the UK (not quite as eye-watering as Australia mind). While vaping and, of course, heat-not-burn have both come a long way in providing that enjoyment – aka the Pleasure Principle – to many smokers, there’s just too much faff involved with both product types. Can’t say I blame them to be fair, there is a level of faff with both but, and it is a big but, the level of faff coincides with the experience you are trying to get.
You may well be wondering how does heat not burn (also known as heated tobacco) work, Heat not Burn (HnB) devices are the next big thing in alternatives to smoking. They’re not a new idea, and previous attempts to bring them to market have flopped. In the last few years e-cigarettes have become popular, though, and that’s raised hopes that smokers might be ready to give HnB another try. If you’re still a smoker, and you’re tempted by the idea of a safer alternative but e-cigs don’t quite do it for you, here’s a quick guide to how the new products work.
Right now the big tobacco companies are major players in the Heat not Burn market. Apart from loose-leaf vaporisers like the PAX series, all the products that are starting to go global are produced by cigarette manufacturers. At first glance that makes sense; after all they already sell tobacco products, and HnB is a logical addition to their range.