TEREA Sticks

New TEREA Sticks.

TEREA range


Discover TEREA tobacco sticks, made exclusively for IQOS ILUMA heated tobacco devices. Using the innovative SMARTCORE INDUCTION SYSTEM™,  TEREA paired with IQOS ILUMA bring you next level heated tobacco experience with improved draw, taste consistency and less smell*, according to most consumers. At £6 per pack, you can save up to £3,000** a year when you switch.

One TEREA stick offers a duration similar to the one from a cigarette – 14 puffs or up to 6 minutes, whichever comes first.

All new design.

TEREA Stick detailed breakdown

Nine variants available.

TEREA Stick flavours taste and intensity description
TEREA Sticks 9 Blends

There are 11 TEREA blends and they are as follows:

  • TEREA Amber: Balanced & Roasted.
  • TEREA Amelia Pearl: Menthol & Watermelon
  • TEREA Blue: Cooling & Deep.
  • TEREA Green: Cooling & Balanced.
  • TEREA Mauve Wave: Fresh & Forest Berry.
  • TEREA Russet: Robust & Malty.
  • TEREA Sienna: Balanced & Woody.
  • TEREA Teak: Rounded & Nutty.
  • TEREA Twilight Pearl: Menthol & Blueberry.
  • TEREA Turquoise: Fresh & Zesty.
  • TEREA Yellow: Mild & Zesty.

Only for use with the IQOS ILUMA.


Do not use IQOS ILUMA and TEREA sticks with previous IQOS generations, as this may cause damage to your device. Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

Introducing TEREA sticks for the new IQOS ILUMA.

How to use TEREA sticks with the IQOS ILUMA.

Are you looking for HEETS? These can be found HERE.

* 72% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.
** Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA One Starter Kit (RRP £39) or IQOS ILUMA (RRP is £69), and then consuming one packet of TEREA daily (RRP £6). In April 2023 the average price for a packet of cigarettes with king size filter was £14.40 (ONS data). Savings will vary depending on ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal

This product is not risk-free and provides nicotine, which is addictive. Only for use by adults.

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