Blu, as a brand, has been around for a while. Since 2009 to be exact. Back then, it was an independent brand. Since 2012, it’s been owned by two tobacco companies – firstly Lorillard, later acquired by RJ Reynolds that sold the Blu brand to Imperial Brands (via Fontem Ventures). It wasn’t until Imperial acquired Von Erl that the pod mod known as the MyBlu starter kit came into existence. Anyway on to our MyBlu starter kit review.
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