Reading Time: 5 minutesA few weeks ago we looked at the iBuddy i1, a new Heat not Burn device from China that uses the same Heets as Philip Morris’s iQOS. At the time I thought this was a sensible decision for iBuddy, as it saved them having to develop and distribute their own stick design. I also didn’t think PMI would mind too much; they might miss out on a few iQOS sales, but everyone who buys an iBuddy will need to get Heets for it, and PMI are the only people who sell them.
