Stoptober is an annual initiative to get people to quit smoking for the month of October. The new-fashioned wordplay used translates as STOP smoking in OcTOBER. Smoking is now ridiculously expensive not to mention being very bad for your health. Not only is IQOS less damaging to your health once you have initially purchased the device the ongoing cost of the HEETS (tobacco sticks) is around half of the price of a regular packet of cigarettes too, so it’s a double-win.
Right now the big tobacco companies are major players in the Heat not Burn market. Apart from loose-leaf vaporisers like the PAX series, all the products that are starting to go global are produced by cigarette manufacturers. At first glance that makes sense; after all they already sell tobacco products, and HnB is a logical addition to their range.