Nobody can accuse Heat not Burn pioneer Philip Morris International, manufacturer of the market-leading iQOS, of standing still. The pace of innovation slower than we see for e-cigarettes, but the technology is still moving forward at a pretty fast clip – and PMI are leading the charge. It was just a few months ago we reviewed the iQOS 2.4 Plus; now we’re going to talk about the brand-new device with our iQOS 3 review.
You’ve probably noticed that, as well as Heat not Burn products, we’ve recently started looking at nicotine salt e-liquids. If you’re wondering why, there’s a simple reason. We’re all about making sure smokers who’re looking for safer alternatives get the most effective products possible, and as much as I personally love vaping, conventional e-cigarettes do have some drawbacks. None of them are major, and all of them can be overcome with some practice and the right technique, but they do exist – and, for someone who’s trying to quit smoking, they can make the difference between switching to vaping and nipping out for another pack of Marlboro.
We’re mostly interested in Heat not Burn products – obviously; take a look at the name of the site – but we’ll take a look at any safer alternative to smoking. If it lets people inhale nicotine without all the toxins you’ll find in a cigarette, HnB UK will be happy to review it. You’ve probably noticed us looking at a couple of pod mods recently, and our last review but one was the Aspire Nautilus AIO.