A vape full of taste, without compromise.
On more than one occasion I’ve enjoyed using an IQOS HeatNotBurn device (a product of the big tobacco company PMI, and reviewed by Paul here). I was quite happy to find out that IQOS were going to produce a line of disposable vapes called the VEEBA. The excellent people here at HeatNotBurn.co.uk have asked for my review and opinion of the line, so let’s dive in.
The VEEBA disposable is matte black with a flat rectangular shape, 12cm long x 2cm across x 1cm deep (a bit longer than a ‘100’ cigarette), and has a shiny formed mouthpiece at one end. The airflow is two small holes, one on each side of the device. There is a small white LED on the front that lights up solid when the device is draw-activated and flashes 10 times when it’s no longer usable.
For a disposable produced by a major tobacco company, I was very impressed by the performance of the VEEBA. The flavour is strong and full, and the vapour output is satisfying. During my use of the VEEBA, I experienced no spit-back or leaking.
Taste is entirely subjective, so your mileage may vary.
Each VEEBA device contains 2ml of 20mg/ml (1.8%) nicotine e-liquid.
Classic – Toasted. Tobacco.
A classic vaping experience. Dark tobacco flavour meets toasted aroma with subtle earthy notes.
The taste of tobacco is very smooth and clean. I’ve never been a tobacco-flavour fan, but this one is simple with no added fuss. 7/10.
Turquoise – Minty. Menthol.
A refreshing minty vaping experience balanced with creaminess and cooling.
With the smell strongly reminding me of spearmint gum, it didn’t taste as sweet as I expected it to. The lack of sweetness wasn’t enough to put me totally off, though, and there was a pleasant lingering coolness on the exhale. 6.5/10.
Mauve – Blueberry. Strawberry.
An indulgent vaping experience of mix of red forest berries aroma notes, creamy and cooling.
Blueberry and strawberry are flavours frequently used as a pairing with other fruit, but this is the first time I’ve found them together. This is a very good balance of the two, with neither flavour overpowering the other. The creaminess and cooling mentioned in the description is there, but the cooling is so light it’s almost an afterthought. 8.5/10.
Summer – Apple. Watermelon.
A refined vaping experience in which a mix of apple, watermelon and banana aroma notes are balanced by minty undertones.
As I’m quite sure you’ve figured out by now from my earlier reviews, I’m absolutely mad about watermelon flavours. This VEEBA tastes of honeydew rather than the watermelon given in the description, but it blends well with what’s said to be apple and banana. I think it would be best described as a “floral” flavour rather than a fruity one. Still, not at all bad, just not what I was expecting. 7/10.
Coral Pink – Watermelon. Melon.
A cooling vaping experience in which a mix of watermelon and melon aroma notes are balanced with minty undertones.
Yet another “watermelon” flavour pairing that seems to be missing the actual “watermelon” part, the honeydew melon makes for an…interesting mix with the mint (which I found to be equally overwhelming). 5/10.
Red – Dragon fruit. Strawberry.
An indulgent vaping experience with dragon fruit and strawberry aroma notes, topped with cooling.
This was another unexpectedly good and balanced pairing, the strawberry again not being the overpowering flavour (like it usually tends to be). The cooling aspect in the description is also there on the end but it is very light and doesn’t linger. 7.5/10.
Gold – Apple. Orange.
A delightful vaping experience of apple, strawberry and orange mixed aroma notes, topped with cooling.
The three fruits listed in this VEEBA description all make an appearance in this mix again without any of them individually trying to steal the spotlight. It’s a delightful combination that I can easily see myself using on a summer day spent out in the sunshine. 8.5/10.
Yellow Green – Apple. Sour.
A refined vaping experience of apple aroma notes with sweet and sour hints and a touch of cooling.
This is a very good sour apple flavour, reminding me of something you’d find in a candy store. The lingering coolness on the exhale is an added bonus. 8/10.
Indiblue – Blueberry. Pomegranate.
A delightful vaping experience defined by blueberry and pomegranate aroma notes, balanced with creamy touch.
In my almost nine years as a vaper I’ve always liked pomegranate flavoured e-liquid but rarely see it anymore (I could just be looking in the wrong places but who knows). IQOS’ decision to pair it with blueberry for this VEEBA flavour was a solid one. Blueberry and pomegranate play well off each other, and the slight hint of cream is a delightful addition. 8.5/10.
The complete line of VEEBA disposables can be purchased from HeatNotBurn here.
Thanks for reading!
This VEEBA disposable vaping device has now been discontinued and has been replaced by the VEEV now device.
