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The Jouz – Heat not Burn UK Exclusive Review

Jouz

Right now I feel the same way about Heat not Burn as I did about vaping when I first discovered the whole world of devices that existed beyond the cigarette-style things I started with. From one really practical device – the iQOS – a couple of years ago, the market has expanded rapidly; we seem to be hearing about new products every week now, and quite a few of them are making it into our hands. You might remember how long it took us to actually get to review an iQOS in the early days of the site. Well, it’s not like that now.

Some of the early devices we got from Chinese manufacturers were a bit on the crude side. I’m not going to name any names here, but if you’ve been reading my reviews you can probably guess the ones I’m talking about. Things are moving fast, though, and over the last few months I’ve had a couple of very nice devices sitting on my desk.

Well, now I have another couple. Last week the boat from China brought me two examples of the new Jouz, yet another vaporiser that runs on Philip Morris’s increasingly popular HEETs. So without further ado, let’s see what it’s like.

 

The Review

The Jouz comes in a nice hard plastic box, which (for my samples, at least) has a cardboard outer cover around it. Tear off the cardboard and open the box, and the Jouz is sitting there in the usual moulded plastic tray. The tray lifts out to reveal an instruction leaflet in English and Mandarin, and a warranty card. Under those is another tray containing a selection of goodies. There’s a USB charging cable, a nice cleaning brush, a pack of pipecleaners and a couple of covers for the heating chamber. There are two covers because you’re going to lose the first one and need a spare. Then you’re going to lose that too. The accessories all seem good quality, though, adding up to a very nicely presented package.

The device itself is about the shape of a large lipstick. It has a roughly square cross section with well-rounded corners, making it very comfortable to hold. It’s chunkier and heavier than the Switch I looked at a couple of weeks ago (although a little bit shorter), and significantly larger than an iQOS holder, but it’s still a pretty compact device. The body appears to be plastic, with a nice satin finish that gives a decent grip. The removable top cap has a metal reinforcing ring around the opening for the heating chamber; those plastic covers plug into this opening, until you lose them. The top cap itself can be slipped off for cleaning; a couple of notches ensure it can only be put back in the correct alignment with the blade, and a magnet holds it in place.

Build quality is excellent throughout. All the parts fit together perfectly and the Jouz has a real high-quality feel to it. A lot of engineering has gone into this device; I was thoroughly impressed.

Under the top cap the Jouz is remarkably tidy. The top surface is flat, with a vented tubular heating chamber projecting from the centre. Inside the chamber is a ceramic heating blade. The neat setup makes it very easy to clean.

I’m getting to know how people make these devices now, so after checking out the top cap I looked at the base expecting to see the usual micro USB charging port. Much to my surprise, I didn’t. In fact I couldn’t see it anywhere else either. Then I noticed a circular insert in the base, with a small dot at one side. Push the dot and the insert tilts slightly, exposing the charging port set into one edge. This is a neat touch that keeps pocket fluff and dust out of the port when you’re not using it.

All actual control of the device is handled by a single power button just below the top cap. This blends extremely well with the body – so well it’s actually quite hard to spot – and has three small white LEDs set into it.

Vaping the Jouz

The first step, as usual, was to charge the battery. This took just under two hours, with progress marked by the three LEDs lighting up one by one as the charge filled up. When all three were glowing steadily I unplugged it, flipped the base a few times just because it was fun, removed and lost the cover for the cleaning chamber and shoved in a HEET. The chamber is a nice easy fit for the sticks – there’s no trouble getting them in.

With a HEET in place all you need to do is hold down the power button for three seconds until the device vibrates to signal that it’s powered up and heating. Once that happens it takes almost exactly 20 seconds to reach operating temperature. That’s not stunningly fast, but it is about average, so no complaints there. When it’s ready to go it vibrates again; at that point I got puffing.

I have to say, I was pleased with the vape from the Jouz. It’s not quite up there with the iQOS 2.4 Plus, which really is the gold standard in the vapour department, but it’s still very good. There’s no shortage of vapour and it’s dense and richly flavoured, although the taste did begin to fall off noticeably towards the end of the HEET. That seems to be pretty unavoidable with this technology, although again iQOS has a bit of an edge.

Each session with the Jouz lasts five and a half minutes or 14 puffs, whatever comes first. The device vibrates to signal that you’re down to the last 20 seconds or two puffs, so you can grab a final bit of nicotine before it shuts down. Once it switches off just slide the top cap up half an inch to get the HEET off the blade, take it out and let the magnet snap the cap down into place. Then look for the dust cover you’ve lost and get the spare one from the box.

Because Jouz is a fairly small device it doesn’t have massive battery capacity. Even so, a full charge is good for at least 15 HEETs, so it should get you through most of a day before you have to plug it in.

The Verdict

I really, really like the Jouz. It’s compact, very well made, simple to use and maintain, and gives a decent vape. Are there any negatives? Well, I’d like a bit more battery capacity (as always) and it’s just a bit too heavy to leave it hanging from my lip as I work, but apart from that it ticks all the right boxes. Is this a match for the iQOS? Probably not, but if you want a Heat not Burn device that’s self-contained, rather than relying on a charging case, the Jouz should be close to the top of your list. It’s an excellent product.

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The Switch – Heat not Burn UK exclusive review

Switch heat not burn device

I’m getting quite used to product reviews now. I have to admit, when I started writing for Heat not Burn UK it was a real struggle to find new material. There weren’t many devices around, they were mostly on sale only in restricted test markets, and they were as rare as rocking horse turds anyway.

Well, that’s all changed now. Over the last few months we’ve had a string of reviews, mostly on new HEET-based systems from China, and they’re still coming. I have two different devices on their way to me now – one HnB gadget and the latest Vype pod mod from BAT – so they’ll be getting tested over the next few weeks, but actually I’m getting a bit ahead of myself here. Let’s focus on what’s sitting on my desk right now.

For the last few days I’ve been testing the Switch, a brand new HnB device from China. This is a very interesting little vaporiser, and I like it a lot. Like most of the ones I’ve tested so far it uses Philip Morris’s HEET tobacco sticks, which were developed for their own iQOS but now seem to have become the standard. That’s good news for anyone that fancies a Switch, of course; if you decide to get one, the consumables you need are now widely available.

Anyway, without further ado, let’s have a look at the thing and see what it’s like!

The Review

The Switch comes in the usual cardboard box. There’s a flap at one side secured by a couple of magnets, and lifting that and the top reveals the Switch. The device is fitted snugly in a moulded plastic tray; lift that out and there’s a box of accessories tucked inside it. In there you’ll find a pack of cotton buds for cleaning, a brush and a charging cable. All the accessories seem to be decent quality; the brush isn’t as nice as the ones that come with the iQOS or Lil, but it’s perfectly functional – and, let’s be honest; how often are you going to pull it out in the pub and say “Hey, look at my tiny brush!”? Yes, exactly.

Moving to the device itself, the Switch looks a bit like a long, slim lipstick holder. It has a squarish cross section and while it’s a good bit chunkier than the iQOS holder it’s only about half an inch longer. It isn’t much heavier either, which I like. I suspect pretty much the whole thing is plastic, but it feels pretty sturdy. Everything is nicely moulded and the body and top cap fit together well. It’s also very light, which with a device this small is a real plus for reasons I’ll get to later.

The Switch is a simple device. The body has a top cap that slides off for cleaning; a plastic cage inside this holds the HEET, and of course there’s a hole in the top. Inside, there’s a spike-shaped ceramic heating element. There’s only one control on the body – a square power button with an LED-illuminated surround. A micro-USB charging port on the base, and a nice Switch logo, complete the package. As I said, simple. Overall, after poking around in the box and playing with the Switch, I was pretty impressed and very keen to try it out.

 

Vaping the Switch

I have no idea about the Switch’s battery capacity but obviously, given the size of the device, it wasn’t going to be enormous. The benefit of that is a quick charging time; a full charge takes less than 45 minutes. Once the red light behind the power button changed to blue, I broke open a pack of my favourite Bronze HEETs and slotted one into the hole at the top.

To activate the Switch you just need to hold down the power button; after three seconds the device vibrates and the button lights up with a nice pulsing glow. It took bang on 20 seconds to heat up to operating temperature, which is nothing special compared to the Lil or NOS but definitely acceptable; when it gets there it lets you know by vibrating again, and the pulsing button changes to a steady glow.

The Switch has a two-level temperature control function. Any time it’s powered up you can switch between modes with two rapid presses on the power button. When it’s in normal temperature mode the button glows blue; switch to high temperature and it changes to purple.

Anyway, how does it vape? Pretty well! I tried it in both temperature modes. At the standard setting there was plenty of vapour and the flavour was excellent. It isn’t quite as good as the iQOS, but it’s very close. The vapour is also warm, and both quantity and flavour hold up well until the end of the session – the Switch shuts off automatically after four minutes or (I think) twelve puffs, with a warning vibration when you have 20 seconds or two puffs to go.

Changing up to the high temperature setting, I personally found the vape more satisfying, although I did smoke fearsome high-tar German cigarettes. On the down side both flavour and quantity of vapour started to fall off noticeably towards the end of each session, so I’d suggest that for most people the standard mode is the way to go.

 

I mentioned that I liked the Switch’s small size and light weight. I’m a writer, and I can write a lot faster and more accurately when I have both hands free. That means I have a slight problem with larger devices, in that I can either try to type one-handed until I’ve finished a HEET, or I can put the device down between puffs. The problem with putting it down is that, at least half the time, I promptly get caught up in what I’m doing and forget about it until a buzz reminds me that I’ve just wasted most of a HEET. That’s one reason I love the iQOS so much; I can leave it dangling from my lip like a real cigarette and puff away freely while I write.

Well, the Switch is just small and light enough that I can do the same with it. A couple of times the device ended up in my lap while the HEET stayed in my mouth, but in general it worked pretty well. As of now, if iQOS disappeared from the face of the Earth tomorrow the Switch would probably become my main HnB device.

On the down side, that small size comes with a major penalty – battery capacity. iQOS gets round this by using the PCC to recharge between sessions, but with Switch you need to plug it in. Unfortunately you’re going to have to do that pretty often, because the battery only holds enough juice for nine HEETs before the power button turns red. It does recharge quickly though, so carrying a small power bank and topping up from that between HEETs should get you through the day.

Apart from recharging, care of the Switch was pretty easy. Because the element is a spike rather than a blade you can give used HEETs a twist then pull them out; alternatively just slide the top cap off and the HEET will come with it. Cleaning was easy, thanks to the nice big heating chamber, and the supplied brush worked well.

The verdict

Overall I was very impressed with the Switch. Its big drawback is the short battery life, but that’s only to be expected from a device this compact. There’s a direct correlation between battery capacity and size, and if you want a small device you have to settle for a small battery. Apart from that, though, it’s great. The vape is good, it seems well-made and durable, and the complete package is by far the most compact HnB device I’ve seen yet. Yes, the iQOS holder is smaller, but it lives in the PCC. The Switch is a standalone device that isn’t much bigger than an iQOS holder, and I think that alone makes it an attractive option.

iqos and 60 heets special offer

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PMI announce the new IQOS 3

iQOS Logo

Philip Morris Korea announce the iQOS 3 and iQOS 3 Multi.

On 23rd October 2018 Philip Morris announced two new devices in the heated tobacco market, called the iQOS 3 and iQOS 3 Multi. The iQOS 3 will replace the iQOS 2.4 Plus and the iQOS Multi looks like a completely new addition to the iQOS family.

Here at Heat Not Burn we are huge fans of both the original iQOS 2.4 and iQOS 2.4 Plus devices so as expected we are really exited by this announcement. What this tells the world is that Philip Morris are constantly innovating in a very dynamic heated tobacco market. It would be very easy for them to sit back for a while on the 2.4 Plus but they have already seen how quickly the likes of KT&G are innovating with their own Lil and Lil Plus heat not burn devices. Also there are rumours of another Lil upgrade coming soon and that means PMI have got to do this simply in order to keep up. Life moves pretty fast. If you don’t stop and look around once in awhile, you could miss it.

In terms of how it looks the iQOS 3 looks a lot like the 2.4 Plus but has had some minor tweaks including making the holder charge 40 seconds quicker. The iQOS 3 will also have the holder inserted into the charging unit via the side of the unit, we can’t see it making much difference although it does look very slick how the holder slides in. (fnarr fnarr!)

The iQOS 3 Multi looks to be based on the same design as the Lil, Lil Solid and BAT’s Glo, which means it will be a compact standalone unit with a built in battery and a small slider on the top of the unit to insert the HEET into. You can see what PMI are doing here, they are offering two options for people, either a holder with charger or an all-in-one, this is a very smart move offering the customer a choice between the two.

IQOS 3 CEO Statement

When is it going to be released?

Looks like it is being released into the South Korean market first in mid-November 2018, PMI have done this as that is one of their better performing markets, the South Koreans are absolutely loving heat not burn and will be all over this latest technical marvel.

It will get a European release very soon afterwards, and as soon as we are able to we will also start selling the iQOS 3 right here on this website!

This announcement is perfectly timed because it deflects attention from Philip Morris taking some flak recently for their “hold my light” campaign to convince smokers to switch from traditional smoking over to reduced risk products. They mainly got criticized by public health groups and cancer charities. Yes you read that correctly, Philip Morris are trying to get people to make the switch to a safer product and actually get criticized for it! This is the utterly whacky upside down world we are living in these days.

Expect more details on the iQOS 3 and iQOS 3 Multi on our blog as soon as we get more info on both devices.

iqos and 60 heets special offer

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Review – the new iQOS 2.4 Plus

iQOS 2.4 Plus
A box, with my new iQOS in it!

Competition in the Heat not Burn market is beginning to pick up, as you’ll have noticed if you read this site regularly; over the last few months we’ve tested several interesting new devices, from both major tobacco companies and Chinese independents. At the retail level one product is still dominant, however – Philip Morris’s excellent iQOS.

iQOS is pretty widely available now, and it’s the top-selling HnB system around the world by a long way. Technology doesn’t stand still, though, especially for an innovative type of product like this, and some of the devices we’ve been looking at include features that the iQOS has lacked up to now. When competitors are coming out with new ideas (and new products) all over the place, standing still is a great way to wake up one morning and realise you’re not the market leader anymore.

Well, PMI clearly don’t want to be in this position, because for the last week I’ve been playing with a new toy – the iQOS 2.4 Plus. Like the Lil Solid from KT&G I reviewed a few weeks ago this isn’t an entirely new device; it’s an upgrade of the iQOS 2.4 I had already. It is a pretty significant upgrade though, so we thought it deserved another look.

The review

The 2.4 Plus comes in a sturdy and attractive cardboard box. Lifting the top off reveals the usual plastic tray with the two main components resting snugly in their little nests – the portable charging case (PCC), and next to it the actual holder. At first glance these look exactly like my old iQOS 2.4 does, but closer examination soon turned up a few differences. I’ll get back to those though.

Anyway the tray lifts out to reveal a cardboard cover that opens up to give access to the rest of the goodies. The first things you’ll find in there are a warranty card and a very comprehensive, well-illustrated user manual. Under those is a charger and cable, a two-part cleaning brush and a pack of ten cleaning sticks. Along with the three packs of Amber HEETs that came with my starter kit, it’s all you need to get vaping with the new iQOS.

The accessories really are identical to the ones that come with the older version, by the way. Then again, they’re all high quality and do their jobs perfectly. There’s no need for PMI to update them, so they haven’t.

Back to the 2.4 Plus itself, then. As I said, despite initial appearances it isn’t identical to the 2.4. The PCC and holder are pretty much the same, and in fact they’re interchangeable (more on that later), but the vital electronics have been completely overhauled for the new model.

The new PCC is a sleek unit a bit smaller than the average smartphone. It’s a very clean and simple design; there’s a flip-up top at one end, a micro-USB charging port at the other and a row of buttons and LEDs down one side. The top button flips the lid open so you can get at the holder; that and the new Bluetooth button are now finished in a nice gold colour. The third button is less obtrusive; it’s the power button, at the bottom of the row. This lets you power the whole unit down, although I never do this and I’ve never spoken to anyone who does. On the plus side, a quick press on this button will show you the PCC’s charge status.

Between the two gold buttons is a row of five bright white LEDs. The top one, easily recognised because it’s elongated, lights up to show that the holder is charging. The other four show how much charge is left in the PCC, in increments of 25%; they’re illuminated while the holder charges, when the PCC is plugged in or if you press the power button.

Let’s move on to the holder, then. When you press the top button on the PCC, the cap flips open in a satisfyingly positive way (I must admit, I just love the standard of engineering on this device). Under the cap is the holder, nestled snugly in its charging slot. Again it doesn’t look like much has changed, but there’s been a lot of work done on the innards.

The new holder is the same slim, lightweight unit as before, with a single LED-illuminated button (again coloured gold in the new model) to turn it on. It’s small enough to be held like an actual cigarette, and just light enough that I can even work with it balanced unsupported on my lip like an old-time journalist’s unfiltered Woodbine.

I should also mention that Bluetooth button. Pressing this lets you link the PCC to any Android device with a Bluetooth connection, and you can then manage it with the My iQOS app for Android. Unfortunately, so far this app only seems to be available in Switzerland, and the current language options are German and French. I speak pretty good German but I don’t live in Switzerland, so I haven’t been able to test it out so far. However, it should be rolling out more widely in the near future. As soon as it does I’ll download it and let you all know what it does.

Overall the iQOS 2.4 Plus is a familiar package, but a superbly engineered one. Externally it doesn’t look much different from older versions, but a device like this runs on its electronics and that’s where the upgrades have been made. So, what’s it like to use?

Vaping the new iQOS

With my shiny new iQOS fully charged I dug out the holder, plugged in an Amber HEET and held down the smart gold power button. After a couple of seconds the holder vibrated to let me know it was powered up and heating – a nice touch that I’ve seen on other devices, but was missing from iQOS before. At the same time the LED in the button starts to pulse; when it switches from pulsing to a steady glow (just under 20 seconds) you’re ready to vape. It would be nice if it vibrated again to let you know it was warmed up, but the white LED is bright enough to do that job anyway.

The actual experience of vaping the 2.4 Plus is very good. There’s plenty of vapour, it’s nice and warm, and the flavour is excellent. I tested it extensively with both Amber and Bronze HEETs (seven packs in total, if you’re interested) and the performance is just great. Apart from my first experience with mild menthol sticks I’ve always been impressed with the iQOS, and the 2.4 Plus carries on the good work.

It’s also extremely usable. Unlike all the other devices I’ve tested, iQOS relies on the PCC to recharge the holder’s small battery between HEETs. This lets the holder come as close to the experience of holding a cigarette as it’s possible to get, but it does impose a delay between HEETs as you recharge it. This has never been a big problem for me, but PMI seem to have put some work into fixing it anyway. The 2.4 Plus PCC takes just two and a half minutes to fully charge the holder.

I mentioned earlier that the components are interchangeable between the old and new versions, so out of curiosity I vaped one HEET then put the 2.4 Plus holder in the 2.4 PCC to recharge. It worked fine, too – but it took almost four minutes. If you want the new high-speed recharge you need to use the 2.4 Plus components together. On the other hand, if you have an extra holder for your 2.4 the new PCC will top it up while you vape the new one.

A single vaping session on the 2.4 Plus lasts for five and three-quarter minutes or 14 puffs, whichever you get to first. When you have 45 seconds or two puffs left to go the holder vibrates again, to let you know it’s planning to switch itself off and give you the chance to grab some last-minute nicotine.

One thing that I didn’t notice when I first started using an iQOS is that the top cap of the holder slides. A common theme in my reviews has been the annoying way the tobacco plug in a used HEET sometimes stays in the device when you pull out the stick – the VCOT is the worst offender for this. Well, that isn’t a problem at all with the iQOS 2.4 Plus. When you’re finished vaping all you have to do is push the top cap up half an inch on its rails, like the slide of a very small pump-action shotgun, and the HEET will be neatly removed from the blade every time. I put 140 HEETs through this gadget and didn’t have a single problem with them coming apart on removal. Again, it impressed me with how much effort PMI have put into making this a user-friendly device.

Finally, let’s talk about battery life. I don’t know if the PCC’s battery capacity has been increased or if the new electronics handle it more efficiently, but it held out for an impressively long time. My 2.4 is close to fully discharged after one pack of HEETs; the 2.4 Plus, fast recharge and all, managed the best part of two packs. By the time it finally got down to 25% charge remaining there were 42 used HEETs neatly piled up in my ashtray.

The verdict

If you’re familiar with the iQOS already, well, this is an iQOS. You know roughly what to expect. However, it’s the best iQOS yet; the improvements make a real difference to the user experience, especially the fast charge from the new PCC. Even when I’m racing deadlines and getting through HEETs much faster than normal I never find myself impatiently waiting for the holder to recharge. The battery life is impressive, too; even if you’re a heavy user a single charge of the PCC should be enough to easily last you a day, and recharging it takes less than an hour.

Overall, the iQOS 2.4 Plus is a great device. I like several of the others I’ve tried out, but none of them come as close to the experience of smoking as the iQOS does. Part of that is ergonomic; the small, light holder can be handled pretty much like a cigarette, which makes it very easy to adjust. I get on fine with larger devices, but there’s no doubt the iQOS has a big edge in this department. On top of that it also delivers an excellent vape. Heets seem to have become the new standard, but they were designed for iQOS and they work outstandingly well in it.

If you already have an iQOS the new 2.4 Plus is an attractive upgrade, especially if you were thinking about getting another holder. Don’t; get the 2.4 Plus kit instead and take advantage of that super-fast charge. If you don’t already have an iQOS, but you’re looking for a safer alternative to smoking (or something closer to the smoking experience that e-cigs deliver), the best Heat not Burn device on the market just got even better – and you can get one here, along with three packs of HEETs, for just £79.

iqos and 60 heets 79 special offer