One of the most popular pages on this site is our review of Philip Morris’s innovative iQOS heated tobacco device. That’s not much of a surprise, because iQOS has probably had more publicity than any other Heat not Burn product and it’s also the most widely available. It’s steadily rolling out beyond the first test markets and can now be bought in the UK, Spain, the Netherlands and several other countries; before too long it will be available globally as an alternative to cigarettes, and I think it’s going to be a huge success.
