This could be absolutely massive if Philip Morris’ iQOS is granted FDA approval as a modified risk tobacco product later this year, or early next year when it is announced.
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There’s been a lot of excitement among American vapers about Friday’s announcement from the FDA. The big news was that the deadline for submitting paperwork under the Deeming Regulations, which was set to wipe out 99% of all vapour products next November, has now been delayed for four years. But there was a lot more to the FDA’s announcement than that, and some of it is also important for Heat not Burn.