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Brand New ILUMA i Launching Soon!

Brand New ILUMA i Launching SoonReading Time: 2 minutes

We’re very excited to announce the arrival of the IQOS ILUMA i—the latest breakthrough in heated tobacco technology from Philip Morris International.

Launching officially on April 24, 2025, the IQOS ILUMA i will be available right here on our store. Initially it will be available in Midnight Black and Breeze Blue for just £59including 2 packs of TEREA to get you started.

This next-gen device builds on the bladeless SMARTCORE INDUCTION SYSTEM™ and introduces a range of upgrades for an even smoother, smarter, and cleaner experience.

What is ILUMA i?

What’s New with ILUMA i?

  • Smarter Design: A newly refined user interface and customizable features make the ILUMA i the most intuitive device in the IQOS family.
  • Pause Mode: Pause your experience for a maximum of 8 minutes.
  • Touch Screen:  Shows pre-heating status and time of experience remaining.
  • Induction Heating 2.0: Enjoy consistent taste and satisfaction with advanced internal heating—no blade, no ash, and no cleaning required.
  • Effortless Maintenance: The bladeless design means no cleaning, ever!
  • FlexPuff: Potentially up to 18 puffs per stick (up from 14 on the original IQOS ILUMA.)
  • FlexBattery: Depending on usage you may now get enough for 3 sticks per charge (up from 2 on the original IQOS ILUMA.)

This launch also celebrates 10 years of IQOS innovation—a decade of pioneering smoke-free alternatives designed for adult smokers looking to switch. We are very proud to say that we have been there pretty much for the entire 10 years.

Mark your calendar.

  • The IQOS ILUMA i goes on sale April 24, 2025.
  • Available in Midnight Black and Breeze Blue.
  • Priced at £59, including 2 packs of TEREA.

All customers will be notified by email the moment it’s available to buy.

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IQOS ILUMA Review

IQOS ILUMA reviewReading Time: 6 minutes

Next Level Heated Tobacco.

Nobody can accuse Heat not Burn pioneer Philip Morris International, manufacturer of the market-leading IQOS, of standing still. Since 2016, there have been several iterations of the leading heated tobacco device with various modifications, ranging from the subtle upgrades to the internals to a significant design change.

Furthermore, many independent manufacturers have looked at other ways of heating tobacco though, for the most part, utilising HEETS from PMI. Several manufacturers looked at using traditional cigarettes instead of HEETS. But, for most, they stuck to what works well. Using a spike or a blade to heat the tobacco from the inside out.

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New IQOS ILUMA & TEREA: What You Need To Know

We now sell ILUMA and TEREAReading Time: 4 minutes

We now sell the fantastic brand new IQOS ILUMA and TEREA sticks and they are available to purchase on our website!

The IQOS ILUMA from PMI is a huge upgrade over the prior device, the hugely successful IQOS Originals DUO. This brand new device uses something called Smartcore Induction technology. This means that it doesn’t use the traditional blade to heat up the tobacco like the previous device did, the blade is actually built-in to the TEREA tobacco sticks that are inserted into the device. That means no more broken blades or having to clean a dirty device. You can already see what a huge improvement this is going to be in terms of convenience and usability.

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What is the difference between IQOS TEREA Sticks and HEETS?

Discover the Difference Between IQOS TEREA Sticks and HEETSReading Time: 3 minutes

The brand new IQOS ILUMA and IQOS ILUMA ONE do not use HEETS, they use something called IQOS TEREA Sticks. What are these new sticks and how do they differ from HEETS? In this blog post we will explain the difference.

The older generation IQOS including the IQOS Originals DUO all used HEETS. HEETS contain a small compressed tobacco plug that would be pushed onto a ceramic heating blade inside of the device. This blade would then heat up the tobacco without burning it, enough to provide a warm vapour to inhale without actually burning the tobacco. This is where the term “heat not burn” comes from.

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ZYN Tobacco-Free Nicotine Pouches

ZYN Tobacco-Free Nicotine PouchesReading Time: 2 minutes

If you’re looking for a modern and discreet way to enjoy nicotine without the hassle of tobacco, ZYN tobacco-free nicotine pouches might be exactly what you need. These small yet powerful pouches have been gaining popularity among nicotine users who want a cleaner, smoke-free, and spit-free experience. But what exactly makes ZYN stand out, and why are so many people making the switch? Let’s explore the rise of ZYN and what sets it apart from traditional nicotine products.

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Heated Tobacco News March 2025

Heated Tobacco News March 2025Reading Time: 3 minutes

We haven’t done a heated tobacco news roundup for quite some time so let’s take a look at what has been happening recently in the world of heated tobacco. Plus we have some news relating to our own website and the products we sell.

Smokers unlikely to quit with just willpower, say researchers.

In this article from The Guardian in the least surprising bit of news ever they come to the conclusion that smokers are unlikely to quit with just willpower and are more likely to quit using e-cigarettes, medication or heated tobacco. Who knew?

Well we did of course based on the amount of heated tobacco products we sell every week. We  know that these devices are a great alternative to regular smoking, but nonetheless it is great to have this confirmed elsewhere.

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