One of the most popular pages on this site is our review of Philip Morris’s innovative iQOS heated tobacco device. That’s not much of a surprise, because iQOS has probably had more publicity than any other Heat not Burn product and it’s also the most widely available. It’s steadily rolling out beyond the first test markets and can now be bought in the UK, Spain, the Netherlands and several other countries; before too long it will be available globally as an alternative to cigarettes, and I think it’s going to be a huge success.
The technology that goes into a heated tobacco device is interesting, and so is the history behind them. It’s easy to forget about why they were developed in the first place, though. Heat not Burn exists because cigarettes are dangerous – but people smoke them anyway. The whole idea behind the technology is to offer smokers an alternative, one that will simulate smoking but without the actual smoke. They offer a really good chance to quit smoking for good.