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HnB News Roundup – November 2019

News roundup November 2019Reading Time: 4 minutes

Here at Heat not Burn UK we’re always watching the news for anything that relates to your favourite reduced-harm nicotine products. Most of what we find is pretty dry – usually some article about the effect of iQOS sales on share prices that we can barely understand. Sometimes we do come up with interesting little gems, though, and this week our biggest finds were two new devices that are now on sale in trial markets. We’ll be doing our best to get reviews for you as soon as we can – but here’s what we know for now.

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iQOS in the USA – Bad timing, or good luck?

IQOS in the USAReading Time: 3 minutes

It feels like it’s taken forever, but iQOS is now on sale in the USA. Although it hasn’t officially launched yet, Philip Morris International’s first American iQOS Store has been in “soft operational mode” for almost three weeks now. The FDA granted iQOS a Pre Market Tobacco Authorisation back in April, so PMI haven’t exactly rushed to get the shop open, but it’s there now and Atlantans have the chance to legally try Heat not Burn for the first time.

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Can heat not burn help you quit smoking?

Quit smokingReading Time: 5 minutes

So you want to quit smoking?

The technology that goes into a Heat not Burn device is interesting, and so is the history behind them. It’s easy to forget about why they were developed in the first place, though. Heat not Burn exists because cigarettes are dangerous – but people smoke them anyway. The whole idea behind the technology is to offer smokers an alternative, one that will simulate smoking but without the actual smoke. Here we will see if heat not burn can help you quit smoking.

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