It’s been said a few times that the amazing rise of e-cigarettes is what’s opened the way for Heat not Burn technology. The concept has been tried before, and failed every time – but not because there was anything wrong with it. The idea was just too different, and most smokers were happy enough with what they had. If you wanted to inhale nicotine you lit a cigarette – it was that simple.
One of the things you’ll hear a lot from anti-smokers is that 70% of smokers want to quit. If you actually talk to smokers you’ll probably hear a very different answer. Most of them don’t want to quit at all, because the truth is they enjoy smoking. They know they should quit, because smoking is undeniably bad for your health, but that’s not quite the same as actually wanting to. If scientists announced tomorrow that they’d got it all wrong and smoking was completely safe, you can bet nobody’d be interested in quitting. The appeal of Heat not Burn products is that, potentially, they can offer the enjoyment of smoking without most of the health risks. That raises a crucial question: How safe are HnB products really?
Over the last few weeks the team at Heat not Burn UK have widened our horizons a little, and now we’re interested in pod mods as well. We like these for pretty much the same reasons as we like HnB devices; they’re a much safer alternative to smoking, without the complications of a more conventional e-cigarette. If you want to get away from lit tobacco, aren’t interested in messing around with coils and don’t fancy an iQOS for some reason, a simple device that uses pre-filled, disposable juice pods could be just what you’re looking for.