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Pod Mod Review – The Vype ePen 3

Vype ePen 3

I’ve talked about pod mods a couple of times recently, and last month I reviewed the new iQOS Mesh from Philip Morris International. I have to admit that although I usually vape on complicated high-power devices that could give military smokescreen generators a run for their money, I do like these simple but effective new e-cigarettes. They’re small, and easy to carry around. They don’t dribble liquid into my pockets. They don’t need backed up by a pocketful of liquid bottles, massive spare batteries and recoiling kit. And they give a decent vape, too.

Anyway, I’ve spent the last week testing the latest pod mod from British American Tobacco – the Vype ePen 3. This follows on from previous Vape pod systems, and it’s pretty state of the art. Is it like JUUL? Not quite – that’s a unique product and, thanks to the EU’s idiotic laws on nicotine levels, is only available in the UK in a watered-down version that everyone is telling me doesn’t work very well. The ePen 3 was designed from the start to work within the restrictions imposed by our masters in Brussels, and that means BAT have taken a different approach.

What I’ve been playing with recently is an ePen 3 starter kit and three packs of refill pods, so let’s cut the waffle and see how it went.

The Review

The ePen 3 comes in a neat little cardboard box. Slide off the outer sleeve and open the lid, and you’ll find the device wedged into a couple of recesses in a plastic insert. Lift it out and underneath is a pack of two pods – one Blended Tobacco and one Crushed Mint. You can also open a flap at one end of the box and rummage around inside the insert; there’s a USB charging cable hidden in there. It’s not fancy packaging, but it works.

Getting back to the device, this is a sleek and lightweight unit. In fact it’s very lightweight. The body is entirely plastic, which makes sense in a pod mod. It doesn’t need the extra strength of metal to cope with heavy batteries or attaching an atomiser, so plastic both cuts costs and reduces weight. The ePen 3 is so light that I could slip it in my pocket and forget it was there. That doesn’t really happen with my usual Rouleaux RX200, which is approximately the same size and weight as a young elephant.

I’d call the ePen 3 cigar-shaped, except it isn’t. Well OK, it’s the shape a cigar would be if it was flattened into a rounded-off diamond profile. Again this makes it easy to slip in a pocket, and there’s no danger of it rolling off your desk either. It’s pretty simple, too; there’s a micro USB charging port in the base, and an open top end to plug in the pod. Apart from that the only control is a single power/fire button on the front of the device, with a nice embossed Vype logo below it.

The pods just snap into the open end of the device; they seem to work either way up, so there’s no chance of screwing up here. Each pod holds a TPD-compliant 2ml of liquid, and there’s a choice of three strengths – 6, 12 or 18mg/ml. Personally, with a relatively low-powered device like this I’d go with 18mg/ml every time, especially if you’re a smoker looking to quit, but if you really want the lower strengths they’re available.

You get a choice of seven flavours with the ePen 3 – Golden Tobacco, Blended Tobacco, Crisp Mint, Infused Vanilla, Dark Cherry, Fresh Apple or Wild Berries. As well as the starter pack that came in the kit I got packs of Blended Tobacco, Crisp Mint (although for some reason they actually said “Master Blend” and “Crushed Mint. Oh well; same thing) and Wild Berries.

Vaping the Vype

Anyway, after I got bored of fondling the ePen – which took a while, because it has a rather nice soft-touch finish – I plugged it in to charge. A full charge takes around two hours, but it arrived with the battery about half full. The LED in the power button glows red while it’s charging, so once that went out I grabbed a pod and went to work.

Actually getting a pod out of the packaging was the worst part of the ePen experience. They come in blister packs, and they’re pretty tough. I tried just pressing the pod out through the foil backing as usual, and I couldn’t do it. This wasn’t a case of weak fingers either; I shoot an English longbow as a hobby, so if anyone ever sets up a finger-wrestling tournament I’m probably in with a good chance there. These packs are just tough. I eventually took a knife to the foil and got it out that way.

Once you’ve managed to extricate a pod it all gets much easier. Snap the pod into the device – as I said, there’s no way to mess this up – then press the fire button quickly five times to power up. A green LED will glow for a few seconds to show you it’s switched on, and then all you have to do is press the fire button and take a puff.

So this was the moment of truth. How well does the ePen 3 actually vape, and is it good enough to act as a replacement for cigarettes? Well, as you’d expect this is no sub-ohm powerhouse, but does it work? Yes it does. Vapour production isn’t massive, but it’s definitely more than adequate. The vapour is dense and satisfying, much more like a good clearomiser than an old-style cigalike. The flavour was also excellent with the Blended Tobacco and Mint pods, although I found the Wild Berry a bit weak and artificial.

When a pod is empty the power switch blinks red and the device shuts down, telling you it’s time to wrestle with the packaging again and fit a new one. I got through about two pods a day, which at £3.49 a pack makes this a lot cheaper than smoking. Vype say a full charge on the battery will last a whole day. I think that’s a bit optimistic myself, but it does have a pass-through mode, so you can easily vape as you recharge.

One thing to be aware of is that the ePen 3 does like turning itself off. If you hold the fire button for more than eight seconds it turns off. If you don’t press the fire button at all for ten minutes it turns off. If the pod runs dry it turns off. You’ll probably find yourself clicking away at the button quite regularly, but this is a minor nuisance at worst; overall, vaping this little Vype is a pretty positive experience.

The Verdict

I have to say, I was impressed with the ePen 3. It’s compact and lightweight, simple to use and works well. If you’re looking for a cheap and cheerful pod mod that gives a good vape and a painless user experience, this one from British American Tobacco is definitely worth a look.

 

 

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Bad news: FCTC will declare war on heat not burn

FCTC

Bad news: FCTC will declare war on heat-not-burn (they just haven’t gotten organized yet.)

by Carl V Phillips, PhD.

The World Health Organization’s Framework Convention on Tobacco Control (WHO’s FCTC) is the most influential tobacco control enterprise in the world. Consumers in rich Western countries may not often notice FCTC’s impact because their dominant domestic tobacco control, such as the FDA in the US, are large and powerful enough to set their own agenda. But even in the West, FCTC’s agenda creates marching orders that a lot of tobacco control organizations follow. Thus, all heat-not-burn consumers should feel some trepidation about FCTC slowly getting organized to attack them. Their next attempt to attack heat not burn will be at the upcoming eighth session of the Conference of the Parties (better known as COP8) taking place in Geneva, Switzerland from 1st to 6th October 2018.

That “slowly” is the good news here. FCTC is a morass cheap-talk meetings, position statements, and bureaucracy (in the pejorative sense of the term). In theory it is an international treaty, but in practice it is a reactionary collection of people who would rather complain and make excuses for their failures than actually do the hard work needed to accomplish their goals.

The bad news is also embedded in that characterization, in “reactionary” and “their goals.” As I previously explored in detail, tobacco control in general, and FCTC in particular, is primarily concerned not about affecting consumers, let alone helping them, but with hurting what they call “the industry.” This mythical monolithic actor includes everyone who sells tobacco products, and if convenient for them, is expanded to include any consumer advocate or anyone else that questions their diktats. FCTC officially claims their goal is improving health, but this simply is not true, as evidenced by their active opposition to promoting the substitution of low-risk products for cigarettes.

They do not even recommend that policy interventions focus on cigarettes and other high-risk products. Instead, they explicitly insist that the same effort be devoted to discouraging all product use, regardless of risk. For example, they explicitly state that tax rates be the same on all products. While this is technically nonsense (what tax rate on a tin of snus or bottle of e-liquid is “the same” as a given tax on a pack of cigarettes?), the spirit of it is a clear lack of concern about health. One of the reasons so many Japanese switched to heat-not-burn is its favorable tax treatment (which might end).

FCTC declares their goals are diametrically opposed to those of industry, and spend as much energy focusing on attacking industry as on all anti-smoking policies combined. In some sense this is good news, because it slows them down a lot. But it makes them entirely reactionary, defining their policies in terms of industry actions: Whatever “the industry” tries to do, FCTC tries to interfere with. This is especially true for the major tobacco companies, which is to say, the companies that have introduced heat-not-burn devices. It does not matter to FCTC that people, not companies, want and use heat-not-burn; in their mind, attacking heat-not-burn use is attacking PMI and BAT. Consumers are an afterthought for them, at best.

One might hope that FCTC’s relative silence suggests they are not entirely opposed to a low-risk product that replaced almost 20% of the smoking in Japan and has made impressive inroads in other countries. But keep in mind that they did not get around to seriously attacking e-cigarettes until the last couple of years. They are slow, not flexible.

Amusingly, some of FCTC’s most emphatic policy recommendations focus on setting up research centers, what someone might call spy agencies, devoted to reporting on industry activities in a particular country or region. FCTC calls this “monitoring,” and the goal is to strangle innovations in their crib and be ready to “respond to myths created by the tobacco industry” (by which they mean “contradict anything said by industry, regardless of whether it is true or not”). The obvious subtext is “we blew it on e-cigarettes, and are only now managing to trick people into believing they are dangerous, so we have to get ahead of the next innovation.”

Of course, they already failed to do that with heat-not-burn. These are not good spy agencies. Their expensive monitoring efforts would have been more effective if they just had on staffer whose job it was to read Twitter.

Still, whatever industry wants to sell, FCTC will want to stop, and they will probably get organized about heat-not-burn over the next year. Their catch-up playbook is easy to predict based on what happened with e-cigarettes. It includes pressuring countries where the products are not yet popular to preemptively ban them, spreading disinformation about risks from the products, and demanding that all anti-cigarette efforts be expanded to cover the new product. Indeed, they will probably push for anti-cigarette efforts to be redirected to focus more on the low-risk product than on smoking.

The only policy area in which the FCTC agenda differentiates among tobacco products is smoking place bans, because the ostensible goal is trying to protect people from environmental smoke (never mind that their policies do not really protect people). They will inevitably lobby governments to include heat-not-burn products in all smoking place bans, even those that do not cover e-cigarettes.

To finish on a more optimistic note, regulators in many rich countries are much friendlier with big corporations than with their smaller competitors. FCTC hates PMI and BAT far more than they hate the independent vapor sector (though they are quite happy to destroy the latter also). US FDA, by contrast, has an institutional preference for dealing with big companies who can navigate the agency’s kafkaesque procedures. They would prefer to eliminate small vapor product companies (and are on a path to do so) and deal only with the majors.

FDA recently approved the sale of BAT’s current Eclipse heat-not-burn products, based on them being “substantially equivalent” to long-extant, though barely noticed, RJR products (as of last year, RJR is a wholly-owned subsidiary of BAT). They did not have to do this, and have denied “substantial equivalence” applications by smaller companies for reasons that could have been used in this case.

On the other hand, FDA is still sitting on PMI’s application to sell iQOS as a “modified risk tobacco product,” a more onerous approval process than “substantial equivalence.” They are already in violation of the legal deadline for responding to the application, and anything could happen. But the Eclipse approvals bode well. Positive outcomes can be expected in rich countries with self-confident regulators (and thus ignore FCTC pressure) who have a cozy relationship with big business. Unfortunately, most of the world’s smokers have little protection from the FCTC.


As passionate as we are about reduced risk products Heat Not Burn UK will campaign strongly for your own personal right to choose when it comes to harm reduction, as we believe the more options out there the better.

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So What’s A Pod Mod?

Pod mod

When I started writing about Heat not Burn I didn’t think it was going to be controversial. Well, I was wrong. The thing is, I’m a vaping advocate and my name isn’t exactly unknown in the e-cigarette debate. As far as I was concerned, HnB was all part of the same concept – a safer alternative to cigarettes that has the potential to save the lives of smokers.

Unfortunately, it seems not all vapers agree. Over the last couple of months there’s been an astonishing string of attacks on HnB by some people who, even if they’re just YouTube reviewers, really should know better.

The actual arguments these people use are silly, with a bit of ignorance sprinkled on top – did you know a Heet was just a cigarette that’s been dipped in PG? I sure didn’t, and I’ve watched them being made. There’s also a lot of conspiracy theory rubbish about how PMI are trying to take over vape shops by asking them if they want to sell iQOS. PMI have enough money that, if they wanted to take over vape shops, there’s a much simpler way to do it – just buy them.

Anyway, after a few conversations, I’ve worked out that what really annoys them is they think HnB is the “wrong” way to use nicotine. Part of that is that it that they use tobacco. It’s amazing how completely some vapers have swallowed the line that tobacco itself is bad, when in fact it’s just the smoke you should avoid. The involvement of the tobacco companies seems to cause a lot of tears, too; some vapers sound scarily like Deborah Arnott of ASH when they get onto the subject of PMI, BAT and all the other companies whose products they were happy enough to buy for decades. Lastly, some of them just seem to be vape snobs. If you’re not getting your nicotine from a boutique liquid, vaporised by hand-built coils powered by the latest high-end mod, you’re no better than a filthy smoker.

Well, I don’t care about any of this. I’m fine with tobacco, I’m too adult to blame the tobacco industry for all the cigarettes I freely chose to buy from them, and I’m not a snob. If someone couldn’t care less about fancy mods and liquids, and just wants a nice simple device they can pick up at Tesco’s tobacco counter, I’m fine with that. And this brings us, finally, to pod mods.

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What’s a pod mod?

The first thing I should say about pod mods (also known as pod vapes) is that they’re not really mods; the name seems to have stuck to them because it’s sort of snappy and it rhymes. What they really are is the latest incarnation of the old-style cigalikes a lot of us started vaping with. The difference is that while cigalikes were awful, pod mods are actually rather good.

If you’ve already seen a pod mod you’re probably thinking that they don’t actually look very much like cigalikes. You’re right; they don’t. The basic concept is pretty much the same, though. They have a compact battery with an automatic switch, no controls, and the liquid is contained in a disposable cartridge (the pod) that snaps on to one end. There are three main differences, though:

  • Abandoning the cigarette shape lets them pack in a lot more battery capacity while staying slim and compact enough to be held like a cigarette.
  • The coils are a lot more powerful and efficient than a traditional cigalike
  • Using sealed pods, rather than wick-stuffed open cartridges, leaves space for a lot more liquid

So that’s the advantages of a pod mod over cigalikes; how do they compare to the typical devices used by experienced vapers like myself? Well, this is where things get subjective. I like my big, heavy, leaky devices. I spend most of the day at my desk writing articles and blog posts for you, so the fact my mod is stuffed with multiple 18650 batteries and is about the size of a half brick doesn’t bother me at all. All my tanks are a bit dribbly, and my favourite RDTAs tend to dump their entire contents if you tip them too far, but when they’re sitting on my desk that isn’t a problem.

On the other hand, when I actually have to go outside for some reason the e-cig I always reach for is my Vype Pro Tank, which is small, light and never leaks (and it’s sold by a tobacco company, if anyone cares). If I had an even smaller device that was still capable of delivering a decent vape, I’d take that. I’ve actually had some experience of this, thanks to a couple of pod mods I was given to test last year; I wouldn’t use them at home, but for going out and about they’re excellent. Here are some of the leading pod mods:

Aspire Nautilus AIO

Aspire AIO Purple

Aspire are a massive name in vaping circles and have been producing top quality products for many years. In their first foray into the world of Pod Mods they have introduced the excellent Aspire nautilus AIO (All In One) Kit.

We recently did a thorough review of this product and we are also selling it right here on Heat Not Burn UK too because it is a superbly simple and effective device.

JUUL

JUUL starter kit

The pod mod everybody’s talking about right now (although mostly for the wrong reasons) is the JUUL. This ultra-slim device was only available in the USA and Israel, but it’s now available in the UK and the company, in between arguing with idiots who’re imagining an epidemic of teenage “JUULing”, is planning to roll it out around the rest of the world over the next couple of years.

JUUL is a tiny rectangular device with a USB port at one end, so it can be plugged directly into a laptop to charge. It’s fed on tiny leakproof pods that hold 0.7ml of liquid; the liquid itself is a bit special, and part of the reason for JUUL’s amazing success – it currently makes up 70% of e-cig sales in US convenience stores. Instead of the usual freebase nicotine it contains nicotine salts, which deliver a faster, cigarette-like hit, and it’s also very strong at 5% nicotine (although this has to be cut to 2% for the European market, thanks to the ridiculous EU TPD).

Heat Not Burn UK being all about harm reduction has a sister website that may well start selling the JUUL here  in the UK in the very near future, so watch this space!

MyBlu

MyBlu starter kit

Previously sold as the Von Erl until Fontem Ventures (part of Imperial Tobacco) bought the brand, MyBlu is about the same size as JUUL but has a more rounded shape. It’s also generally more conventional – it uses standard e-liquid at 1.6% concentration.

Mesh

IQOS Mesh

PMI’s Mesh is much larger than the JUUL or MyBlu (so it also has better battery life), but it’s exactly the same concept – you just plug disposable pods onto the end of the battery. I have one of these and it’s very good. It also produces more vapour than the other pod mods, so it might be a better option for anyone who’s used to conventional e-cigs. We have also done a full review of this device.

Heat Not Burn UK are now selling the Mesh pod mod along with VEEV flavour caps right here on this website!

iFuse

BAT iFuse

About the same size as the Mesh, BAT’s iFuse is a sort of hybrid – its pods contain a layer of finely shredded tobacco which is supposed to give the vapour a tobacco flavour as it passes through. It’s a great idea, but we’re not sure how well this pod mod actually works.

Pebble

BAT Vype Pebble

BAT’s Pebble is the most unconventional-looking of the pod mods. It’s shaped like the sort of flat stone you’d skip across a pond, and while it looks odd it’s also very comfortable to hold. There’s a nice big battery in there too.

 

So there are already a few pod mods to choose from, but the runaway success of JUUL means we can probably expect to see a lot more options appearing soon, as manufacturers jump on the bandwagon. Overall that’s great news, because pod mods are exactly what a lot of smokers are looking for – a reduced harm option that’s smaller and simpler than a conventional e-cig.

EDIT: Just as we predicted more options are indeed entering the market, including the Vype ePen 3 from British American Tobacco. In November 2018 we did a full review of the device.

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iQOS vs Glo – Which Is Better?

iQOS vs Glo

If you’ve been following this blog you’ll know that the Heat not Burn UK team have managed to get our hands on a few devices over the last year. This is pretty exciting, because it shows that manufacturers are taking heated tobacco seriously and trying to build a presence in the market. We’ve tried products from Chinese e-cig companies, and the very impressive Lil from KT&G. Right now we have three more HnB products on their way to us, so the reviews are going to keep on coming. As far as we can tell we already have more HnB reviews than any other HnB website worldwide, and we plan to keep it that way. Read on for our comprehensive iQOS vs Glo comparison.

Right now two products dominate the HnB market. The punchy new challenger is BAT’s Glo, which we first tested last year and is rolling out across European markets over the next few months. It’s going head to head with Philip Morris’s iQOS, which already holds nearly 15% of the Japanese tobacco market and is the leading product globally.

We’re pretty familiar with both these devices, especially iQOS, but we haven’t talked about them in detail for a while. Now might be a good time to do that, though. Soon they’ll be sitting side by side on shelves across Europe, and millions of people will be wondering which one they should buy. We think we have an answer to that question, so if you want to know what we think, read on!

The Basics

iQOS and Glo both work on the same principle – they generate vapour by heating a stick of processed tobacco, which is inserted into the device. The advantages of this system are that it’s easy to use, easy to clean and the sticks can have a filter that exactly mimics the feel of a cigarette. There are a few differences between them, though. BAT and PMI have taken different approaches to turning the principle into a usable device, and each of them has its plus and minus points.

Shape and size

One look at an iQOS and it’s obvious that PMI put a lot of effort into getting the device as close to the shape and size of a cigarette as possible. It’s still bigger and heavier, but it’s definitely in the right ball park – the iQOS is roughly the size of a smallish cigar, and it’s not too heavy either. I wouldn’t walk around with one hanging out of my mouth, but you can hold it like a cigarette. That’s a big plus for anyone who’s recently switched from smoking, because it makes for a very familiar experience. Of course, making the device so small means compromises, and what’s suffered here is battery capacity. PMI have handled this by providing a very neat portable charging case (PCC), which both tops up the internal battery and protects the iQOS when it’s not in use.

BAT didn’t even try to make Glo resemble a cigarette. Instead they came up with something that resembles a small, very simple box mod. There’s no way you can hold a Glo the same way as a cigarette, which reduces the familiarity a bit. On the other hand it’s still small and light enough to be used comfortably by anyone. The format BAT have chosen does offer one big advantage – there’s plenty room to pack a high-capacity 18650 battery inside.

Overall, though, iQOS wins this round. The actual device is so small and sleek it’s practically unbeatable.

iqos and 60 heets 79 special offer

Ease of use

Both devices are as easy to use as it gets. You put a stick in the chamber, press the button, let it heat up, then puff away. They’re also designed to be easily cleaned. So a dead heat on ease of use.

Battery capacity

There’s no getting away from the fact that the iQOS has a small battery. Realistically, you need to put it back in the PCC for a recharge between sticks. It’s not a big deal, because the PCC holds enough power to keep you going all day, but if you’re having a good time at the pub and want to vape three or four Heets in quick succession you’re going to run into problems. PMI were forced to choose between compactness and battery capacity, and they went for compactness.

BAT, obviously, went for battery capacity. I was very impressed when I tested the Glo, because after getting through a full pack of 20 NeoStiks the battery still had half its charge left. You’ll have no problem at all getting a full day’s use from a Glo.

So, on battery capacity there’s really no contest. Glo wins this one hands down.

Vape Quality

Of course, everything else takes second place to the experience of actually vaping the thing. HnB devices are designed to deliver a satisfying vapour that tastes like a cigarette and gives enough nicotine to drive off the cravings, and iQOS does that very well indeed. I’ve talked about my initial doubts before, but once I got my hands on some amber Heets I was very pleased with the vapour I got.

I also liked the vapour from the Glo, but as I said at the time it wasn’t quite as satisfying as the iQOS. I still think that’s because it runs at a significantly lower temperature. I also still think it’s a great device and is going to be satisfying enough for most smokers; the iQOS just has a slight but noticeable edge over it, especially in the density of the vapour.

So, on vape quality, the iQOS wins. This is a pretty subjective thing, of course. I switched to West Red because Marlboro Red were starting to taste weak and bland to me, so I might not be totally representative. If you smoke Silk Cut you might prefer the Glo. But, for me, iQOS is definitely the leader here.

Our Conclusion

iQOS and Glo are both great devices, and they both have their own strengths. The Glo’s main strength – its great battery life – is going to tip the balance for a lot of people, and I understand exactly why it will. On balance, though, the iQOS has enough of an edge in enough departments that, in our opinion, it’s the better choice. That could change as other devices become available (if KT&G decide to sell the Lil 2 globally PMI could have a real fight on their hands) but, for now, iQOS is the winner.

If you are thinking of making the switch then we have an amazing offer on at the moment and that is a complete brand new iQOS starter kit complete with 60 HEETS (so everything you need to get started) for only £79. Click HERE to make the switch to a new you today!

5 DIFFERENT HEETS FLAVOURS