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Heat not Burn in 2017 – A pretty good year!

Heat not burn in 2017Reading Time: 4 minutes

So we’re into the last month of 2017 and the end of the year is approaching fast. Christmas is three weeks away, and it’s likely quite a few smokers will be finding an iQOS starter kit under the tree as friends and family try to nudge them in a safer direction. Well, it might be a few smokers – or it might be a lot of smokers. Because 2017 has been a big year for Heat not Burn.

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HnB “as bad as smoking” says study – but what’s the truth?

HnBReading Time: 6 minutes

And so it begins. A new paper presented to the American Heart Association claims that Heat not Burn products harm blood vessel function in the same way as smoking. No doubt there are a dozen other studies underway right now that will soon produce papers linking heated tobacco products to heart attacks, lung disease and various cancers. Carefully tailored press releases, all including some form of the phrase “as bad as smoking”, will be leaked to sympathetic journalists. Public health activists don’t even need to go looking for friendly hacks; they can just get in touch with the ones who wrote negative articles about e-cigarettes.

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KT&G Enter The Heated Tobacco Market With The Lil

KT&G Lil and FiitsReading Time: 3 minutes

Korea Tobacco & Ginseng Corporation, better known as KT&G, are the leading tobacco company in South Korea. It looks like they have seen the light with regards to tobacco harm reduction, because they’ve just launched their very own heated tobacco product – the Lil.

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