Next week on Monday evening at 8PM UK time UK terrestrial TV broadcaster Channel 4 is featuring Heat Not Burn in one of its popular “dispatches” style of television program. The full title of the program is: The Secrets of Big Tobacco: Has Philip Morris International Really Given Up Smoking? It is billed as an “investigative” type of program though that can be applied in the loosest sense of the word.
If you follow the news around tobacco harm reduction you’ll know that pod mods – especially the JUUL – are the subject of the USA’s latest moral panic. The country that gave us Prohibition and the war on drugs (the reason the USA has more people in jail than China, a communist dictatorship with four times the population) is whipping itself into a froth of righteous indignation about a product that was specifically designed as a safer alternative for smokers.
Reading Time: 5minutesIm my last post I mentioned that there would be some good news about Glo being released today. What I didn’t know at the time was that some bad news about iQOS was also scheduled for release. Luckily the ever-resourceful Dick Puddlecote tipped me off that it was coming. He wasn’t the only one who knew about the paper, either; Philip Morris International have obviously got hold of an advance copy in plenty of time to have a look at it and compare its conclusions to their own science.