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We are three years old today!

Happy 3rd Birthday

Who do you think you are?

Welcome to heat not burn

Normally it would be thought a little bit pretentious to start bragging about a website’s age, but as we were one of the very first to embrace heat not burn technology we thought that we would take a look back at the massive growth experienced since we first started to talk about this new tech three years ago today when hardly anyone knew what it was.

First of all we explained how this newfound tech actually works as well as discussing the history of heat not burn throughout the years (spoiler alert: it was pretty crap in the early days.)

We then asked if heat not burn can actually help you quit smoking, and then we went on to do our very first product review which was a review of the PAX 2 vaporizer from Ploom. This would turn out to be the start of many reviews that this website would become famous for.

We looked at the link between heat not burn and e-cigarettes in January 2016 and then in February 2016 we asked the question how safe is heat not burn? In the summer of 2016 we also took a look at how safe tobacco vaporisers are closely followed by a post stating that the World Health Organisation had finally noticed heat not burn. As the WHO has an insane outlook towards some reduced risk products this was not a very good thing.

Summer 2017 we noticed that heat not burn was really starting to take off in South Korea, this has now spread to other Asian countries like Japan where many smokers have completely embraced it.

Late in 2017 we looked at options beyond iQOS and Glo, this is an impossible blog post to keep up-to-date because now in late 2018 there are new heat not burn devices appearing every single week, mainly from China. One thing is clear; China is getting better and better at producing quality devices, they are no longer the laughing stock that they were a couple of decades ago.

Moving into 2018 with a rare outbreak of sanity in New Zealand closely followed by some proper insanity from the USA where a faux epidemic has been manufactured in order to demonize a device called JUUL. Sadly these days JUUL are trying to appease these charlatans by demonizing certain flavours. That means that an e-cigarette company is attacking other e-cigarette companies because they think it will make them appear in a good light to regulators, some people never learn.

In June 2018 it was announced that British American Tobacco were investing a billion dollars in a heat not burn factory in Romania, showing exactly where they see their priorities lying in the future. They can see that people are moving away from traditional cigarettes, we’re not in the 1950’s any longer.

Reviews, our bread and butter.

Since that first review on 15th January 2016 we have reviewed over 20 different devices with that growing every single month, we are now getting approached all of the time by different companies keen to show off their wares. It seems like the majority of new devices are unsurprisingly coming out of China and it also looks like the de-facto tobacco stick option is the HEET.

Some highlights include reviews of the following: the original iQOS 2.4, the BAT Glo, an actual HEET, a BAT NeoStik, the Vapor 2 Pro Series 7, the PAX 3, the iBuddy i1, the XMAX Vital, the EFOS E1, the Lil from KT&G, a very handy and popular iQOS v Glo comparison, the NOS tobacco vaporizer, the VCOT from eWildfire, the follow-up to the Lil called the Lil Solid, the iQOS 2.4 Plus, the QOQ Honor, the Switch and just last week the Jouz.

All our reviews are very thorough and unlike other websites our reviews are honest. Although we do sell products from quite a few manufacturers (like PMI, Aspire and Vandy Vape) we will still give an honest appraisal of anything that comes our way.

There will be no shortage of reviews in the future because these days it seems like there is a new device coming out every week. We can’t review them all of course but we promise to review as many as we possibly can because we love doing reviews!

IQOS Mesh

Pod Mods in the crib ma.

On 5th October 2018 we dipped our toes into the world of the Pod Mod (a.k.a Pod Vape) with a review of the excellent iQOS Mesh kit. We are now getting approached by other Pod Vape manufacturers and did an excellent review of the new Vype ePen 3 from British American Tobacco.

Pod Mods (Pod Vapes) are designed around convenience and in that respect are very much like heat not burn devices in that there is precious little pissing around. They are just about as easy as it gets and because of that many people love them.

We now sell a variety of pod mods right here on the website including the very popular iQOS Mesh.

Red heart shaped image

We heart Fergus.

We are very lucky here at Heat Not Burn UK to have an expert like Fergus who, having spent many years in the vaping world has embraced heat not burn technology, and because of that he writes excellent knowledgeable reviews to give the reader as much info as possible about the many different devices out there in 2018, along with any heat not burn news that comes along.

We would like to say a big thank-you to Fergus because he is the best in the business. Thanks buddy!

 

We don't take kindly

We don’t take too kindly to your types around here.

Also we have not been shy in criticizing people and organisations that have been very hostile towards HnB. There are some proper morons out there make no mistake about that. Just like e-cigarettes heat not burn is very much a disruptive technology. What that means is that they pose a threat to the status-quo, possibly affecting peoples careers in peddling snake oil for decades.

For many years quitting options for people included cold turkey (quitting unaided), patches, gums, inhalers and tablets. The problem is most of them were next to bloody useless, but there was lots of money to be made by large pharmaceutical companies and they pretty much had the entire playing field to themselves for many many years. That was until around 2010 when e-cigarettes came along, followed a few short years later by heat not burn products.

Both e-cigarettes and heat not burn have thrown a massive spanner in the works, which is why they are almost constantly under attack, usually by the people most at risk from their popularity. A lot of the stories unfortunately are complete bullshit but whilst heat not burn continues to become a very viable alternative to smoking these stories will continue and will only get worse as desperation sets in.

Media companies could help to debunk many of the lies but we live very much in a “clickbait” world and good news stories don’t get as many clicks as a sensationalist bad news one. You only need to take a swift glance at the Mail Online for confirmation of that.

We always try and be as honest as possible but just to add to our credentials we have a regular blog writer with a PhD and an expert in the harm reduction field, Carl V Phillips. Carl has written some excellent posts for us giving his expert opinion on projected growth for heat not burn, how the FCTC will declare war on heat not burn and a very good post on the COP 8 junket that took place in October 2018. We would like to thank Carl for his work so far and look forward to more articles from him in the future.

Well there it is, a bit of a summary of three years worth of effort, there is still so much more room for growth with the heat not burn market and we are very excited to be at the forefront of this new and improving technology. Here’s to the next 3 years!

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Heat not Burn news roundup – December 2018

heat not burn news December 2018

As you’ve probably noticed from the number of reviews we’ve had lately, things are pretty busy in the world of Heat not Burn. Most of the action is in the shape of new products, and we’ve been getting our hands on as many of these as possible so we can let you know what you’re like. That’s not all that’s going on, though. As HnB’s popularity grows, governments and the public health industry are really starting to sit up and take notice. My worry is that this is going to be e-cigarettes all over again; that a great new technology is going to be attacked by people who make a living out of complaining about cigarettes. Sure enough, there are signs of that happening in a few places around the world – but there are some more positive things happening too. Let’s have a look at the latest news from the wild and wacky world of heated tobacco products.

Altria scrap e-cigs, pin hopes on HnB

A big news item last week was that Altria, the company that sells Marlboro cigarettes in the USA, is ending production of its MarkTen and Green Smoke e-cig ranges. Altria say that this is because the products have a relatively poor financial outlook, and new FDA regulations mean it’s too slow and expensive to approve them. To replace the retired products the company is following a two-pronged strategy. One track is to buy a stake in pod mod maker JUUL Labs; the other is to become the US distributer for sister company Philip Morris’s iQOS if the FDA approve it for sale in the United States.

While we’re talking about iQOS, the latest version of the popular device has just been launched in South Africa. Available in Japan, Switzerland and Russia since mid-November, the updated system seems to be getting a rapid global roll-out. Unlike the 2.4 Plus, which gave the original iQOS design a facelift and some technical upgrades, the iQOS 3 is a completely new product. The basic concept is the same – a holder and a portable charging case – but both components are significantly different from the 2.4. The new PCC has a side-opening design rather than a flip top, and apparently some upgrades in battery capacity and charging speed.

On top of the iQOS 3, PMI have also released the new iQOS 3 Multi. While iQOS is the leading HnB product, it’s facing increasing competition from other devices, and they all use a different design concept. iQOS is the only popular system that uses a PCC and a holder that only has enough battery capacity to vape a single stick; all its rivals have larger batteries that store enough power to get through anywhere from eight to 30 HEETs. The iQOS Multi is aimed at users who prefer this; smaller than the complete iQOS 3, but a lot larger than the holder, its internal battery will last for around ten HEETs before it needs a top-up.

South African health nuts complain about iQOS 3

South Africa’s public health industry hasn’t wasted any time in criticising the iQOS 3 launch. Savera Kalideen, director of the National Council Against Smoking, was one of the first to start yelling. On the basis of no evidence at all, Kalideen claimed “Safer is not the same as safe. These products can still cause lung disease.” He demanded stricter regulations, although the government’s new Control of Tobacco Products and Electronic Delivery Systems Bill has already been criticised for making it harder to access reduced-harm products.

iQOS is also facing opposition in South Korea. In June the ministry of food and drug safety claimed that iQOS released higher levels of tar than a traditional cigarette. As tar is a combustion product, and HnB doesn’t involve combustion, this is pretty much impossible unless something has gone badly wrong. Needless to say PMI weren’t too happy, and asked the ministry to release the details of any testing that had been carried out. The ministry refused, and PMI are now suing. The ministry is complaining, but still refuses to back up its claims with evidence.

It’s not all bad news from South Korea though. Heat not burn is the most popular reduced harm option there, with iQOS, BAT’s Glo and the locally made KT&G Lil range all enjoying strong sales. South Korea is an interesting market. Some vapers who’re opposed to HnB claim that iQOS has only sold so well in Japan because e-cigs are almost impossible to buy there. However they’re widely available in South Korea – but HnB is still leading the reduced risk market.

PMI aim to protect farmers

It’s important to remember that tobacco harm reduction doesn’t just affect smokers – it can have impacts a long way from there. For example a HEET contains a fraction of the tobacco a cigarette does. As more smokers switch, demand for tobacco is going to fall sharply. That’s potentially very bad news for tobacco farmers. Although the public health industry tends to smear everyone involved in making cigarettes, HEETs or e-liquid as “big tobacco”, the truth is that almost all tobacco is grown by independent farmers. Anti-tobacco activists don’t care what happens to these farmers, but PMI South Africa chief Marcelo Nico says the company is working with suppliers to help farmers find alternative crops. That way, PMI’s goal of moving all smokers over to safer products won’t cause economic damage to farmers.

So overall, it looks like we’re getting the predictable reaction from public health nuts about HnB – they hate it. Of course they do, because they make a living from harassing smokers, and HnB has already converted a lot of smokers. From the public health point of view there are only two ways to react to it; suppress the technology so smokers keep smoking, and can keep being victimised, or claim it’s just as bas as smoking so they can continue persecuting users. Unfortunately, politicians listen to these clowns – even when the science is showing clearly that they’re wrong. If Heat not Burn fans want to avoid the sort of regulations and bans that are being applied to e-cigs, they need to start writing to their politicians now.

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The Jouz – Heat not Burn UK Exclusive Review

Jouz

Right now I feel the same way about Heat not Burn as I did about vaping when I first discovered the whole world of devices that existed beyond the cigarette-style things I started with. From one really practical device – the iQOS – a couple of years ago, the market has expanded rapidly; we seem to be hearing about new products every week now, and quite a few of them are making it into our hands. You might remember how long it took us to actually get to review an iQOS in the early days of the site. Well, it’s not like that now.

Some of the early devices we got from Chinese manufacturers were a bit on the crude side. I’m not going to name any names here, but if you’ve been reading my reviews you can probably guess the ones I’m talking about. Things are moving fast, though, and over the last few months I’ve had a couple of very nice devices sitting on my desk.

Well, now I have another couple. Last week the boat from China brought me two examples of the new Jouz, yet another vaporiser that runs on Philip Morris’s increasingly popular HEETs. So without further ado, let’s see what it’s like.

 

The Review

The Jouz comes in a nice hard plastic box, which (for my samples, at least) has a cardboard outer cover around it. Tear off the cardboard and open the box, and the Jouz is sitting there in the usual moulded plastic tray. The tray lifts out to reveal an instruction leaflet in English and Mandarin, and a warranty card. Under those is another tray containing a selection of goodies. There’s a USB charging cable, a nice cleaning brush, a pack of pipecleaners and a couple of covers for the heating chamber. There are two covers because you’re going to lose the first one and need a spare. Then you’re going to lose that too. The accessories all seem good quality, though, adding up to a very nicely presented package.

The device itself is about the shape of a large lipstick. It has a roughly square cross section with well-rounded corners, making it very comfortable to hold. It’s chunkier and heavier than the Switch I looked at a couple of weeks ago (although a little bit shorter), and significantly larger than an iQOS holder, but it’s still a pretty compact device. The body appears to be plastic, with a nice satin finish that gives a decent grip. The removable top cap has a metal reinforcing ring around the opening for the heating chamber; those plastic covers plug into this opening, until you lose them. The top cap itself can be slipped off for cleaning; a couple of notches ensure it can only be put back in the correct alignment with the blade, and a magnet holds it in place.

Build quality is excellent throughout. All the parts fit together perfectly and the Jouz has a real high-quality feel to it. A lot of engineering has gone into this device; I was thoroughly impressed.

Under the top cap the Jouz is remarkably tidy. The top surface is flat, with a vented tubular heating chamber projecting from the centre. Inside the chamber is a ceramic heating blade. The neat setup makes it very easy to clean.

I’m getting to know how people make these devices now, so after checking out the top cap I looked at the base expecting to see the usual micro USB charging port. Much to my surprise, I didn’t. In fact I couldn’t see it anywhere else either. Then I noticed a circular insert in the base, with a small dot at one side. Push the dot and the insert tilts slightly, exposing the charging port set into one edge. This is a neat touch that keeps pocket fluff and dust out of the port when you’re not using it.

All actual control of the device is handled by a single power button just below the top cap. This blends extremely well with the body – so well it’s actually quite hard to spot – and has three small white LEDs set into it.

Vaping the Jouz

The first step, as usual, was to charge the battery. This took just under two hours, with progress marked by the three LEDs lighting up one by one as the charge filled up. When all three were glowing steadily I unplugged it, flipped the base a few times just because it was fun, removed and lost the cover for the cleaning chamber and shoved in a HEET. The chamber is a nice easy fit for the sticks – there’s no trouble getting them in.

With a HEET in place all you need to do is hold down the power button for three seconds until the device vibrates to signal that it’s powered up and heating. Once that happens it takes almost exactly 20 seconds to reach operating temperature. That’s not stunningly fast, but it is about average, so no complaints there. When it’s ready to go it vibrates again; at that point I got puffing.

I have to say, I was pleased with the vape from the Jouz. It’s not quite up there with the iQOS 2.4 Plus, which really is the gold standard in the vapour department, but it’s still very good. There’s no shortage of vapour and it’s dense and richly flavoured, although the taste did begin to fall off noticeably towards the end of the HEET. That seems to be pretty unavoidable with this technology, although again iQOS has a bit of an edge.

Each session with the Jouz lasts five and a half minutes or 14 puffs, whatever comes first. The device vibrates to signal that you’re down to the last 20 seconds or two puffs, so you can grab a final bit of nicotine before it shuts down. Once it switches off just slide the top cap up half an inch to get the HEET off the blade, take it out and let the magnet snap the cap down into place. Then look for the dust cover you’ve lost and get the spare one from the box.

Because Jouz is a fairly small device it doesn’t have massive battery capacity. Even so, a full charge is good for at least 15 HEETs, so it should get you through most of a day before you have to plug it in.

The Verdict

I really, really like the Jouz. It’s compact, very well made, simple to use and maintain, and gives a decent vape. Are there any negatives? Well, I’d like a bit more battery capacity (as always) and it’s just a bit too heavy to leave it hanging from my lip as I work, but apart from that it ticks all the right boxes. Is this a match for the iQOS? Probably not, but if you want a Heat not Burn device that’s self-contained, rather than relying on a charging case, the Jouz should be close to the top of your list. It’s an excellent product.