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PMI want to give up cigarettes – but not everyone’s happy

Reading Time: 5 minutes

In the last post we talked about New Year resolutions and how switching to heated tobacco might be one of yours. That turned out to be quite prophetic, because somebody else made a resolution that features HnB products, and they didn’t exactly keep it quiet either. That somebody was Philip Morris, the world’s largest and most successful tobacco company, and they announced their resolution with a series of full-page ads in major newspapers.

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Quit smoking in 2018 with Heat not Burn

Stop SmokingReading Time: 4 minutes

So the first of January is almost here, and most of us will be thinking about New Year resolutions. What are we going to do better in 2018? If you’re a smoker, it’s pretty likely that your resolution is to quit the habit. Every year, about 9% of British adults say their New Year resolution is to quit smoking – that’s more than half of all Britain’s smokers.

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More Heat not Burn science – Glo has been tested!

BAT Glo testedReading Time: 4 minutes

Back in April we looked at the latest research on the safety of iQOS heated tobacco products compared to traditional cigarettes, and it looked very encouraging for heat not burn devices. Studies carried out for PMI by independent labs found that the vapour from an iQOS had much lower levels of toxic chemicals than cigarette smoke – in most cases, 90% or 95% lower. That’s impressive, especially considering that the tests looked at a much larger range of chemicals than any research done by public health groups.

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