Over the last year we’ve seen a lot of progress for heat not burn products, with the iQOS now available in several countries including right here on this website and a few new devices set to be released soon. The market looks like it could be on the brink of some serious growth, and within a few years HnB could have made as big a dent in smoking rates as e-cigarettes already have.
Heat not Burn products are coming to the attention of a new audience – and that might not be good news. The World Health Organisation is gearing up for its latest tobacco control junket and, for the first time, heated tobacco products are on their radar. They haven’t attracted as much of the WHO’s dislike as electronic cigarettes yet, but this could be just a matter of time.
Heat not Burn products often get compared to electronic cigarettes, and in many ways it’s a good comparison. After all they’re both alternatives to smoking that work by letting users inhale a flavoured vapour instead of actual smoke. There are some differences though. All e-cigarettes work in the same way; they have a battery, heating coil and liquid reservoir. The shape and size of the parts might vary, but they all have the same basic parts – even the disposable cartomisers that some models use contain the coil and liquid.