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So What’s A Pod Mod?

Reading Time: 7 minutes

When I started writing about Heat not Burn I didn’t think it was going to be controversial. Well, I was wrong. The thing is, I’m a vaping advocate and my name isn’t exactly unknown in the e-cigarette debate. As far as I was concerned, HnB was all part of the same concept – a safer alternative to cigarettes that has the potential to save the lives of smokers.

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What growth path can we expect for heat-not-burn in new markets?

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The explosive growth of heat-not-burn products in Japan and Korea, which has taken a huge chunk out of the market for traditional cigarettes, has everyone wondering where else we might see that happen. No one knows the answer for sure, of course, but there are a few patterns that seem fairly safe to predict.

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BAT invests a billion dollars in Romanian HnB factory

HnB Factory RomaniaReading Time: 4 minutes

There’s been a lot of talk recently from opponents of Heat not Burn – including, regrettably, some of the less intelligent vape reviewers – about how the technology has already peaked. Growth has slowed, they say; fewer smokers are switching to heated tobacco, and the market is already saturated. It’s true that iQOS sales in Japan have slowed over the last quarter, but does this mean the great heated tobacco experiment is fizzling out?

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