Reading Time: 5 minutesA few weeks ago we looked at the iBuddy i1, a new Heat not Burn device from China that uses the same Heets as Philip Morris’s iQOS. At the time I thought this was a sensible decision for iBuddy, as it saved them having to develop and distribute their own stick design. I also didn’t think PMI would mind too much; they might miss out on a few iQOS sales, but everyone who buys an iBuddy will need to get Heets for it, and PMI are the only people who sell them.
Everyone’s familiar with Wikipedia – “the encyclopedia that anyone can edit”. It sounds like a great idea, doesn’t it? A vast, sprawling reference work that everyone in the world can add their knowledge to, with administrators and fact-checking mechanisms to make sure nobody’s contaminating it with nonsense. In theory at least, it should end up containing all the open-source information in the world and be constantly checked for accuracy by thousands of dedicated users.
Here at Heat not Burn UK we’re always interested in new reduced-harm tobacco products. As you’d expect we’re most interested in HnB devices, but we’re more than happy to have a look at anything else that comes on the market. One gadget we’ve wanted to take a look at for a while (but can’t, because it’s illegal in the EU) is JUUL, an ultra-compact e-cigarette that’s taken a huge share of the US market. The JUUL is also known as a Pod mod.
